Bungie Wants Destiny to Have Star Wars' Cultural Impact

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Bungie Wants Destiny to Have Star Wars' Cultural Impact

Destiny Art

Bungie COO Pete Parsons thinks that Destiny can achieve more than Halo.

There are a few franchises that have legitimately shaped the cultural landscape around them. This tier of instant recognition, of cultural importance, is perhaps the ultimate goal for creators of entertainment to strive for. It's also the goal that Bungie's aiming for with its social shooter Destiny.

"We like to tell big stories and we want people to put the Destiny universe on the same shelf they put Lord of the Rings, Harry Potter or Star Wars," said Bungie COO Pete Parsons. It's a stratum of success that Bungie has perhaps broached upon in the past. Its work on the Halo series enthralled millions of fans, many of whom would follow the franchise for years after its initial inception. That said, Parsons thinks Destiny will eclipse even Halo's success. "We were extremely proud of what we achieved with Halo... I'm pretty convinced we are going to do it again with Destiny in a way that maybe even Halo never achieved before."

The key to Bungie's plans for greatness may lie both in Destiny's social focus and the company's longevity based plan for the game. "I think the big [next-gen] advancements are how do we keep bringing people together? How do we make a game that's not just about 'here are a bunch of people in the same room together', but it's about what we want to do, which is to give you really finely crafted storytelling and competitive multiplayer and remove the barriers between those two," said Parsons. "You can build your avatar for weeks, months or years while enjoying storytelling and then move into multiplayer in that same build."

While Destiny's eventual ability to stand alongside the titans of entertainment is still perhaps up in the air, you nonetheless have to appreciate the obvious ambition driving both Parsons and Bungie. Many studios and publishers occupy themselves with the short term; what they can get to gamers the fastest with the biggest profit margins. Bungie isn't the only developer aiming to win the long game, but it's nonetheless refreshing to see a studio set embrace ambition rather mere adequacy.

Source: GamesIndustry International

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XXX Wants YYY to Have Star Wars' Cultural Impact

Rinse and repeat...

Of course everyone wants the Holy Grail. Mass Effect came close but then they blew it. As for Destiny, it's looking okay, but nowhere near Star Wars'ish impact. Unless you are referring to the failed MMORPG game. :p

They aren't even bringing it out on pc, so how do they expect the game to have such a huge impact as star wars had by leaving one of the major gaming platforms without it? It could be succesful, but you have to come up with something amazing to have the same impact as star wars had.

Most Developers drop the PC either because Microsoft/Sony pay them for exclusivity but here is not the case so in my view they either want full control over content with no exceptions or it's going to be utterly mediocre like HALO and consoles can hide the fact a FPS is poorly made by not being a optimal platform to play them on.

I'm going to give you a little hint.

If you want to get that title, you just can't say that's what you're going for.

Just remember, you are much more at the mercy of the players' opinions than you think. Get on their bad side/shift their opinions the wrong way, and you've lost your only chance. And, there are no do-overs.

image

Yeah good luck with that.

Well I think the game looks good but I don't know if it's going to be THAT big.

"We like to tell big stories and we want people to put the Destiny universe on the same shelf they put Lord of the Rings, Harry Potter or Star Wars,"

So in other words, the DVD shelf?

It should be noted that the movies and books mentioned were for all ages, meaning that they could reach a larger number of people.

Aim lower you crazy cats, you'll only disapoint like everyone.

Wow, They are REALLY confident about this game...

At least they are still making games that they love like they did with Halo. Say what you will about Bungie, but at least they always shoot for the best game they can possibly make.

And I know that half of the Escapist seems to have a hate-boner for Halo, so I can't imagine this thread going anywhere positive.

i<3ubungie

Which, to me, makes it rather even more weird that they're not bringing it out on PC. One of the things that made all the things he mentioned so very big is that they've stuck around in various forms for decades.

And, out of platforms that could run this game, there's really only a single one that has a shelf-life of decades, the PC. Along with the Gameboy it's the only big platform on which you can play games released over a decade ago. And Destiny obviously won't be running on the Gameboy anytime soon.

None of the current big consoles last that long and, if current trends are anything to go by, their future replacements may very well not be backwards compatible. Meaning that between 2020 and 2025 when the next console cycle comes along if this game has managed to make it that far and is still enjoying success it'll be sequel time along with all the risks and possible mistakes that come with that.

When Disney bought Lucasarts, they managed to greenlight a new trilogy of films in the blink of an eye.

When Warner Bros bought the rights to Harry Potter, they greenlit an unheard of seven films to be produced back to back.

When New Line greenlit the Lord Of The Rings, they were willing to put in around $200 million to bring the book trilogy to the big screen.

How's that Halo film adaption coming along? Oh, that's right. Dead in the water.

It's nice to want things, I suppose...

Just putting this out there; how many of the cultural titans set out with that goal in mind?

j-e-f-f-e-r-s:
When Disney bought Lucasarts, they managed to greenlight a new trilogy of films in the blink of an eye.

When Warner Bros bought the rights to Harry Potter, they greenlit an unheard of seven films to be produced back to back.

When New Line greenlit the Lord Of The Rings, they were willing to put in around $200 million to bring the book trilogy to the big screen.

How's that Halo film adaption coming along? Oh, that's right. Dead in the water.

It's nice to want things, I suppose...

Yeah, you're comparing book-to-movie transitions to a game-to-movie one. Which, to my knowledge, has never worked well. Thus I think the hesitation to get it rolling makes a little more sense than a wildly successful book series or a money-printing film series doing the same.

Yeah... nope, Star Wars like many other things is something that "happened" the dumb "We want X to be as important as Y" has never really worked. Game-wise it reminds me a lot of the "We need to sell trillions cuz dem CoDs sold trillions" And then their games become a simple money sink.

Make something good because you want to make something good, not because you want it to be as popular as something else, I doubt Lucas in the beginning said "I want a multi-million franchise that people will hate me for changing afterwards" but "I want to tell a story" instead, although that case is a tad different.

it can also do miracle cures which spawn several pilgrimages and propel humanity into a new stage of Cosmic consciousness.

this game will bomb.
even if its good and sells mildly well, it will bomb by the sheer heads-on-pants-on-head retarded high expectations of the publisher and developers.

it might toss mass effect 3 from its throne.
or the old republic.

cant remember which tanked more.

MinionJoe:
Destiny is one of these series that I just couldn't get into. Seems like it's geared mostly towards lonely housewives than your average Star Wars fan.

http://www.toniblake.com/destiny-series/

The Destiny movie, which predated the novels by over a decade, also seemed to have little to do with the books or the upcoming video game.

http://www.imdb.com/title/tt0119629/

At least the Destiny television show is already off the ground. I'm still waiting for the series to even mention the Golden Age, the Collapse, and the "Guardians of the City" though.

http://www.imdb.com/title/tt2753526/

Call me cynical, but at least Star Wars maintained some sort of continuity between the various media formats that allowed it such a huge cultural impact.

image
there is comedy. and there is this...

Destiny is going to be cross platform is it? I mean I'm sure it will be a great game and sell a ton but lets see how 'big' it gets when you aren't Microsoft's flagship console seller. Some will dispute this but I've always felt while it's worthy of praise a lot of Halo's hype was having the full force of Microsoft's marketing behind it. Like the creation of a 'Halo day', or I'm pretty sure I remember the Halo 2 launch date getting a blurb on the CNN news ticker.

The initial Halo sold extremely well, but at 5 million sales there were other games that had it beat that never built up the same sort of hype, which makes me suspect a huge covert marketing push from MS. Or at the very least, being the loan system seller franchise early Xbox adopters gave it some massive hype. So getting to my point with Destiny, Bungie dropping the exclusive angle could gain more sales but will probably lose on the 'cultural' impact by no longer being Microsoft's flagship console seller.

vun:
Just putting this out there; how many of the cultural titans set out with that goal in mind?

JK Rowling started writing Harry Potter on the back of napkins while she was literally living in poverty, and JRR Tolkien wrote The Hobbit as a story for his children, while the general Middle Earth lore was not much more than an exercise in myth-making he did to go alongside his hobby of making up languages.

Seems like they both started out with rather meek goals in mind.

Destiny is one of these series that I just couldn't get into. Seems like it's geared mostly towards lonely housewives than your average Star Wars fan.

http://www.toniblake.com/destiny-series/

The Destiny movie, which predated the novels by over a decade, also seemed to have little to do with the books or the upcoming video game.

http://www.imdb.com/title/tt0119629/

At least the Destiny television show is already off the ground. I'm still waiting for the series to even mention the Golden Age, the Collapse, and the "Guardians of the City" though.

http://www.imdb.com/title/tt2753526/

Call me cynical, but at least Star Wars maintained some sort of continuity between the various media formats that allowed it such a huge cultural impact.

Grabehn:

Make something good because you want to make something good, not because you want it to be as popular as something else,

And here it is, my thunder stolen away from me. You'd have to have something good but, in the case of star wars popularity, also get insanely lucky in this day and age. Also, a story is probably better remembered than something that is an open sandbox with your own story in it.

Sounds like a recipe for getting popular, right? Of course not.

If they wanted that kind of social impact, they should have started with a medium that has more global widespread adoption than videogames, and even not exclude any of the platforms on the medium.

Good luck with that cultural impact, Bungie.

And I want 10 Billion and for Scarlett Johansson to become my sex monkey but thats not going to happen either.

Also I just cannot resist posting this.

No PC release = no PC viral community.

So... no. It's not going to have that impact. A mini-series was made for Halo and that didn't have the same cultural impact as Star Wars.

Games that have had similar impact to Star Wars? Warcraft, Mario & Call of Duty/Battlefield combined.

The thing about Star Wars is that when they were filming it, everyone involved expected it to be a huge flop. It was only through a miracle of luck that the movie did well enough to spawn an entire franchise. Setting your goal that high to begin with can only set yourself up for disaster. That doesn't mean they should quit working on something they want to make. It just means they should set a more realistic goal for themselves. After all, if you expect the maximum greatest outcome, there's no way for you to exceed your expectations.

4RM3D:
XXX Wants YYY to Have Star Wars' Cultural Impact

Rinse and repeat...

Yeah, it's another term for "Halo Killer" or "WoW Killer," except it can be applied more broadly (most movies probably aren't going to try and be Halo Killers).

No shock. They're aiming big.

StewShearer:

Bungie COO Pete Parsons thinks that Destiny can achieve more than Halo

"We like to tell big stories and we want people to put the Destiny universe on the same shelf they put Lord of the Rings, Harry Potter or Star Wars," said Bungie COO Pete Parsons. "I also would like the power to turn invisible at will. A pony wouldn't go amiss, while we're at it. And can someone rub my feet? Normally my girlfriend does it, but she's not here right now. You don't know her -- she's from Canada. I met her over summer vacation."

--Morology!

The cynicism is strong in this thread...

Pinkamena:
image

Yeah good luck with that.

^LMAO!

That was exactly my reaction upon reading this, good thing I wasn't drinking anything while reading that headline. While I do feel secure in thinking Destiny will be a great game I can't help but feel they are putting the cart before the horse with a statement like that. Whats next? are they going to start announcing multiple sequels before they even release the first game claiming they have such an amazing product that they want to share with the world?

SO they want it to be rife with corporate meddling & design by committee and make it a hit with the geek community, then when its original author gets free artistic range it will be derided and hated for years by its followers.

Where as the opposite happens, then its Star Trek

HAHAHAHAHAHAHAHAHAHAHAHAHHAHAno. Not happening. You say you want it to happen it's not happening.

Alternately, the following:

You need to do better than ripping off something people already did in a better way, so I don't think Bungie will achieve this ambitious goal.

Star Wars wasn't entirely original, but it took existing ideas and used them to make a believable fictional galaxy. Also, Darth Vader.

Pinkamena:
image

Yeah good luck with that.

My reaction exactly.

I like the attitude. They've said they're drawing inspiration from shows like The Wire and other series of a similar nature. I like the sound of that. If anything I'm expecting them to do something interesting with the gap between multiplayer and MMO.

I like long stories with lots of characters and some deep(ish) lore. I think Bungie can deliver on that. Whether it will be that big? Who knows.

Ceress:
The cynicism is strong in this thread...

Its approaching the level of anti-Nintendo threads, but it'll never be that bad. If that were to happen I'd have to re-evaluate my time here on the escapist.

Hagi:
Which, to me, makes it rather even more weird that they're not bringing it out on PC. One of the things that made all the things he mentioned so very big is that they've stuck around in various forms for decades.

And, out of platforms that could run this game, there's really only a single one that has a shelf-life of decades, the PC. Along with the Gameboy it's the only big platform on which you can play games released over a decade ago. And Destiny obviously won't be running on the Gameboy anytime soon.

None of the current big consoles last that long and, if current trends are anything to go by, their future replacements may very well not be backwards compatible. Meaning that between 2020 and 2025 when the next console cycle comes along if this game has managed to make it that far and is still enjoying success it'll be sequel time along with all the risks and possible mistakes that come with that.

THIS. FUCKING. EXACTLY. THIS.^

So yeah, Bungie's trying to have a Star Warsy cultural impact... on 2 videogame consoles that will only last a few years, or a decade at most.

If they're serious about bringing this thing to as many people as possible, they seriously need to consider the PC, or they'll simply be having to port the game onto the next-next gen consoles, if there's ever going to be one in the first place.

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