Gun Monkeys Gives Free Games to Lonely Players

Gun Monkeys Gives Free Games to Lonely Players

The indie multiplayer title hands out free game keys to players who can't find online matches.

When Dan Marshall, half of the Ben There, Dan That team Size Five Games, was getting burned out on his upcoming stealth title The Swindle, he decided to work on a side project. The result was Gun Monkeys, a fairly simple multiplayer deathmatch title with time traveling simians. Despite "universally positive reviews", it hasn't sold enough copies to keep the servers filled with players. That results in a chicken-and-egg issue where nobody plays because nobody plays. To turn that around, Gun Monkeys will now hand out Steam keys to players stranded on empty servers. If no one else comes to join them, they can always tag a friend with a free game key.

"It's a unique solution to a frustrating situation," said Marshall. "The most frequent comment in my inbox at the moment is 'this game is amazing, why aren't more people playing it?' Well, hopefully this move will bring in new interested players too, since they'll always be able to play friends when servers are quiet... The important thing to do now is to make sure the people who have bought the game can enjoy it as intended."

Marshall recognized what he later termed the "Curse of the Indie Multiplayer Game" shortly after launch, when he halved the price and included a free key with each purchase.

Source: Size Five Games

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Sounds like a smart chap. That said, I did read this;

IanDavis:
Gun Monkeys Gives Free Games to Lonely Players

The indie multiplayer title hands out free game keys to players who can't find online matches.

And immediately think of online dating services. Which would be a nice thing to do.

"Aw, can't find a date? Still lonely? Well, I'm afraid we can't help with that, but what we can do is give you a free game about time-travelling monkeys!"

Well, it's better than Games Monkeys giving free guns to lonely murderers, I guess.

And Gun Gamers giving free monkeys to lonely furries sounds better than it'd probably end up, lots of abandoned monkeys going feral and all.

One of the VPs of Introversion said the same thing about piracy...when you have multiplayer matchmaking, you owe it to your paying customers that they have as large a pool as possible, so it's counterproductive to be too aggressive about piracy.

 

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