Nintendo Aiming 2DS at "Young Kids"

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Nintendo Aiming 2DS at "Young Kids"

Nintendo 2DS

Nintendo of America president Reggie Fils-Aime hopes to sell the company's new handheld to kids ages five to seven.

In addition to announcing that the Wii U would be getting a price cut, Nintendo recently revealed a new addition to its hardware library: the 2DS. Priced at a $129.99, the 2DS will drop the 3D functionality of the 3DS and repackage the handheld as an always open gaming device available in red/black and blue/black when it launches on October 12th. With the 3DS already selling well and priced only $40 higher than the 2DS however, some were perhaps confused as to who this new handheld was aimed at.

Speaking in an interview with CNBC, Nintendo of America president Reggie Fils-Aime offered some clarification. "What we did here was we focused in on a key consumer segment, the consumer that right now for the standard 3DS, $170 is a bit of a higher price point," he said. "So this device... it fits that consumer and also by taking out the 3D feature it allows us to target very young kids: five, six, seven years old."

When he puts it like that, the 2DS almost makes sense. While the 3DS was initially sold on its 3D screen, it was a feature that required a certain level of physical control. To use it you had to hold it at just the right position in front of your face, something that could arguably be difficult for a younger child. Likewise, the clam-shell design of the 3DS, drawn as it was from the monstrously successful DS, could also be fragile at times. While the 2DS arguably resembles an Etch-a-Sketch, it also can't have it's screen bent back too far and broken by a rough child.

Source: CNBC via Polygon

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StewShearer:
article

It's not an Etch-a-Sketch, it's a Speak & Spell. :P

Nintendo phone home.

They're selling this because they believe the reason that the 3DS selling badly is that parents were too worried about the health risks people talked about to buy it. I have no idea how true this is, but it's something that scares people.

Cheaper than a 3DS and without the 3D, which I can't see anyway? This is looking more promising.

They still need to make Final Fantasy Tactics A3D first, though.

Hazzard:
the 3DS selling badly

Is this true?

Hazzard:
They're selling this because they believe the reason that the 3DS selling badly is that parents were too worried about the health risks people talked about to buy it. I have no idea how true this is, but it's something that scares people.

I'm guessing it's selling really well to 10+, based on Nintendo's financials and retail stores saying it is selling well, but yeah the 5-9 kids probably aren't getting that many 3DS consoles. $130 makes for a really cheap and durable kid's tablet that can play Pokemon and Mario, so it seems like a no-brainer.

Tanakh:

Hazzard:
the 3DS selling badly

Is this true?

No, Nintendo has been posting really strong sales for the 3DS. They had a brief slump after the impressive launch sales, but that ended right after Nintendo dropped the price and released more games.

I imagine this is in response to Nintendo realizing that with their pricy proprietary 3D screens, the system just can't drop in price anymore realistically, but with the new Pokemon's coming out they really wanted to maximize sales to younger people. So they did this.

I'm interested in it. I've been considering buying a 3DS, but I really don't want to waste that much money on a handheld, plus games. I could use that money for much better things. This one's at least cheaper, and I can't say I care for the 3D if all the games works anyway.

subtlefuge:
$130 makes for a really cheap and durable kid's tablet that can play Pokemon and Mario, so it seems like a no-brainer.

This has made me realize I have curious standards, would spend $200 bucks no questions asked on fighting sticks, mouses or keyboards, but at $130 I feel this is overpriced for a whole console.

Hazzard:
They're selling this because they believe the reason that the 3DS selling badly-

Imma stop you right there. I don't even like Nintendo at the moment but I have to say that the 3DS is actually selling well and has a decent library of games. Also, the health concerns that the 3DS has are now a non issue as with the majority of gimmick features that Nintendo jams into their products, very little devs outside of Nintendo are even bothering to use it.

The 2DS has literally no reason to exists. It may be marketed or small children, but Nintendo has to look at who'll be buying this thing. Parents who don't game. And parents who don't game are easily confused. We now have a DS, DSi, DS Lite, DS XL, 3DS, 3DS XL, and the 2DS. All of which most parent call "a Nintendo."

Had they just kept the design that let the console fold and kept the portable console be, oh I dunno, portable, this would have been a good idea.

This looks like a mess. This is also Nintendo admitting that the 3D was a gimmick after all.

Jumwa:

Tanakh:

Hazzard:
the 3DS selling badly

Is this true?

No, Nintendo has been posting really strong sales for the 3DS. They had a brief slump after the impressive launch sales, but that ended right after Nintendo dropped the price and released more games.

I imagine this is in response to Nintendo realizing that with their pricy proprietary 3D screens, the system just can't drop in price anymore realistically, but with the new Pokemon's coming out they really wanted to maximize sales to younger people. So they did this.

I was under the impression it was selling badly, I suppose that comes from listening to the Content Patch by Total Biscuit, I haven't heard anything from anywhere else to say it's doing well, but I don't go to any places games-wise other than here, TWCenter, Total Biscuit and Taleworlds. With Taleworlds and TWCenter being focused on their respective games.

And still no second analog.

Seriously. Where is the second analog stick?

Hazzard:

Jumwa:

Tanakh:
Is this true?

No, Nintendo has been posting really strong sales for the 3DS. They had a brief slump after the impressive launch sales, but that ended right after Nintendo dropped the price and released more games.

I imagine this is in response to Nintendo realizing that with their pricy proprietary 3D screens, the system just can't drop in price anymore realistically, but with the new Pokemon's coming out they really wanted to maximize sales to younger people. So they did this.

I was under the impression it was selling badly, I suppose that comes from listening to the Content Patch by Total Biscuit, I haven't heard anything from anywhere else to say it's doing well, but I don't go to any places games-wise other than here, TWCenter, Total Biscuit and Taleworlds. With Taleworlds and TWCenter being focused on their respective games.

How'd you get that? I listen to Content Patch as well, and I've never got the impression that the 3DS has been doing poorly, at least for the last couple of months. It is currently the number 1 selling console and with Pokemon on the rise, its placement doesn't seem to vanish anytime soon. Now, the Wii U sales have been slogging but Nintendo as a whole have been rising from its slump thanks to 3DS sales.

OT: No surprise there. The 2DS looks to cover all bases. In fact, with this feature, the 2/3DS seems to be the control for the console market this holiday. Its cheap, has tons of games, and is portable. It seems to be a really nice present for Christmas.

BAHAHAHAHA!!! So wait we have a device "aimed at kids" that has ZERO protection for the screen and it structured in such a manner to put that screen flush on the face of it? Nintendo always thinking of ways for kids to break things and beg for another. If it was really aimed at kids and meant to last.... Recede the screen from the face of the unit and provide a cover for the system that lets them play with it on... I am thinking a flip down with a clear hard plastic cover.

Well, I'm almost 21 and I'm probably going to get one because 1)FUCK 3D 2)I'm cheap, and 3)The hinges always break on my Nintendo handhelds. A carrying case seems almost mandatory, though, since there's really no other way to keep the screens from getting destroyed, aside from buying silicon screen protectors all the time.

Question: What kid would want this? Its big, not portable, cannot be folded, and doesn't even come with the 3d.
I'm a Nintendo fanboy, and even I think this is stupid!

I can see why they dropped both the 3D and the hinges. 3D is about as good for your eyes as looking at the sun while jamming cocktail forks into your corneas, doubly so for younger kids Nintendo is aiming this at. Parents who don't get the fact you can turn off the 3D or think this kid will just turn it back on might get this if 3D was a deal breaker. And, unless they made a solid foundation out of metal to strengthen it(which would cost more dough and add weight), the hinges are too weak for an age group that might use it as a baseball bat. But, they could at least add a nice snap on cover since you now have 2 lcd screens in the line of fire there, and we all know buying a cover as an accessory is going to cost $15 for a cheap piece of plastic.

They should have kept it foldable. It'll likely be too unwieldy in this form. Dropping the 3D in exchange for a lower price point will make it attractive to many people outside the age group they are targeting, since I'm guessing that a lot of them don't care about the 3D and this is effectively a straight-up price drop for them...

so a 3DS without 3D, meaning nothing of value lost but the thing is cheaper? good move nintendo, good move.

So this is aimed at kids 5-7? At that age range the parents would have to buy games for them. These parents probably know nothing about the systems. They won't buy 3DS games because the system is called the 2DS. Bad move, Nintendo.

Something like this is for parents who know nothing about gaming. Any six year old would be happy with an old SP and the thousand games out for it that you could get at any yard sale, if we all don't have one in a draw somewhere already.

All these people saying 3DS is selling well but providing no numbers.

Anyway, it's expensive to develop and market a new revision so they obviously feel that they aren't selling enough.

All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

TehChuckles:
All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

Well see, the very existence of the 2DS brings the sales numbers of the 3DS into question. You don't create a cheaper version of a product just for shits and giggles.

The DS had the moving bits and bobs and Nintendo never felt the need to release a cheaper, less moving parts version.

I have read somewhere that the 3DS is doing great in Japan but not so great elsewhere.

Let me just add that the 3DS library is superior to the DS in my opinion but the 3DS is also having to compete against phones and tablets, something the DS never had to deal with.

Very sad state of affairs. Guess Nintendo didn't get the fax (they still use them, lamely) that kids have mobile phones and tablets that plug this gap now.

WeepingAngels:

TehChuckles:
All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

Well see, the very existence of the 2DS brings the sales numbers of the 3DS into question. You don't create a cheaper version of a product just for shits and giggles.

The DS had the moving bits and bobs and Nintendo never felt the need to release a cheaper, less moving parts version.

I have read somewhere that the 3DS is doing great in Japan but not so great elsewhere.

You have no idea that the 3DS has been outselling PS3 and Xbox 360 for at least 2 months now. Nintendo should sue some of these liars that say it's not selling well, doesn't it count as slander? Sure, it had a rough patch in its early days, but it's more than bounced back from that now, selling really well in every region, and the quality games are selling well as well, Animal Crossing New Leaf sold over 5 million in little over a month. Bring in the fact that we have the 6th Gen of Pokemon games coming this year, and that's the final nail in the Vita's coffin.

Ghostface2206:

WeepingAngels:

TehChuckles:
All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

Well see, the very existence of the 2DS brings the sales numbers of the 3DS into question. You don't create a cheaper version of a product just for shits and giggles.

The DS had the moving bits and bobs and Nintendo never felt the need to release a cheaper, less moving parts version.

I have read somewhere that the 3DS is doing great in Japan but not so great elsewhere.

You have no idea that the 3DS has been outselling PS3 and Xbox 360 for at least 2 months now. Nintendo should sue some of these liars that say it's not selling well, doesn't it count as slander? Sure, it had a rough patch in its early days, but it's more than bounced back from that now, selling really well in every region, and the quality games are selling well as well, Animal Crossing New Leaf sold over 5 million in little over a month. Bring in the fact that we have the 6th Gen of Pokemon games coming this year, and that's the final nail in the Vita's coffin.

Still no numbers.

Anyway, Nintendo handhelds always outsell consoles don't they? Why even bring that up and whether or not it's outselling the Vita is a no-brainer. However, just how much are 3DS's selling each week in each region?

OK I have the numbers.

Last week: 35,711 in NA, 40,025 in Europe and 51,646 in Japan for a total of 135,135.

http://www.vgchartz.com/

Is that good for a Nintendo handheld?

WeepingAngels:

TehChuckles:
All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

Well see, the very existence of the 2DS brings the sales numbers of the 3DS into question. You don't create a cheaper version of a product just for shits and giggles.

The DS had the moving bits and bobs and Nintendo never felt the need to release a cheaper, less moving parts version.

I have read somewhere that the 3DS is doing great in Japan but not so great elsewhere.

Let me just add that the 3DS library is superior to the DS in my opinion but the 3DS is also having to compete against phones and tablets, something the DS never had to deal with.

I dunno, I have a feeling they had this planned from day 1, and have left it so long to release it because all the parents who weren't sure about the price/the health aspect of the 3DS have now fallen into one of two camps - 1)No it's too expensive/will melt your eyes so you can't have it or 2)Sod it, go on then, Merry Christmas.

Now that they've fallen into these camps, Nintendo comes along and says to camp 1 here's a cheaper alternative which plays the same games but also doesn't have the eye melt function and costs less. Camp 2 have already purchased the more expensive 3DS.

I don't know numbers, but that's what I think caused the 2DS to exist.

LittleWings:

WeepingAngels:

TehChuckles:
All these people saying the 3DS isn't selling well but not providing numbers.

I think this is a great move by nintendo. it does seem like a more kid friendly model without the moving bits and bobs. though I do worry for the LCD screens. maybe it's bundled with a clip on cover?

Well see, the very existence of the 2DS brings the sales numbers of the 3DS into question. You don't create a cheaper version of a product just for shits and giggles.

The DS had the moving bits and bobs and Nintendo never felt the need to release a cheaper, less moving parts version.

I have read somewhere that the 3DS is doing great in Japan but not so great elsewhere.

Let me just add that the 3DS library is superior to the DS in my opinion but the 3DS is also having to compete against phones and tablets, something the DS never had to deal with.

I dunno, I have a feeling they had this planned from day 1, and have left it so long to release it because all the parents who weren't sure about the price/the health aspect of the 3DS have now fallen into one of two camps - 1)No it's too expensive/will melt your eyes so you can't have it or 2)Sod it, go on then, Merry Christmas.

Now that they've fallen into these camps, Nintendo comes along and says to camp 1 here's a cheaper alternative which plays the same games but also doesn't have the eye melt function and costs less. Camp 2 have already purchased the more expensive 3DS.

I don't know numbers, but that's what I think caused the 2DS to exist.

Well if everyone who is going to buy a 3DS has already done so then they may as well replace the 3DS with the 2DS.

WeepingAngels:
All these people saying 3DS is selling well but providing no numbers.

Anyway, it's expensive to develop and market a new revision so they obviously feel that they aren't selling enough.

It's on 33 million at the last official count, which in two and a half years is damn good. It's sitting on top of the hardware sales chart, 3DS games are regularly taking up top spots in the software chart, and it's still got Pokemon to hit in October.

The 3DS is nothing but an unqualified success at this point.

*shrugs* You know it might work.. and the new casing, yes its bigger and can't flip on itself I know. The new casing might.. might lead to bigger batteries. I said might because lets be fair Nintendo probably has put the same battery in there. It would though be nice to see actually a bigger battery in there. And yes I watched content patch before you ask. I like to be kept up to date on what kind of things happen you see.

But I agree with TB here it would be a chance to put a bigger battery in there.

Not saying the 3ds has an unworkable play time. it doesn't! But more is better ;)

What's all the fuss about this? It's cheaper than the 3DS, plays the 3DS games and there's no 3D gimmick.

And that's.......bad?

anthony87:
What's all the fuss about this? It's cheaper than the 3DS, plays the 3DS games and there's no 3D gimmick.

And that's.......bad?

Think it will outsell the 3DS?

I think it will outsell the 3ds, 3d is gimmicky and irrelevant whereas $40 is awesome. This will probably get me back into handheld gaming for the first time in almost a decade. I'll finally be able to play the new pokemon games, I'm so excited. 5-7 my butt, this is aimed at poor nostalgic college kids who want to play pokemon and can't afford the 3ds

WeepingAngels:

anthony87:
What's all the fuss about this? It's cheaper than the 3DS, plays the 3DS games and there's no 3D gimmick.

And that's.......bad?

Think it will outsell the 3DS?

No idea. Not really concerned either. I've been meaning to get a 3DS but just haven't gotten around to it yet and if a cheaper option is now available then I'm happy. I imagine I'm not the only one who thinks that way.

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