Xbox One Infographic Keeps It Simple, Sir

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Xbox One Infographic Keeps It Simple, Sir

Xbox One infographic detail

Microsoft has apparently decided that big letters and small words are the best way to explain that the Xbox One is "your" console.

The Xbox One has had what you might call a bit of a messaging problem since its rollout at E3. Like, for instance, the message that if you don't have a reliable, always-on internet connection, you're a loser. Or that if you're interested in backward-compatibility, you're a loser. Want to share your games? Loo-hoo-hooser. Microsoft has made a number of changes to the system since but that big E3 presentation is a big hurdle to overcome, and from where I sit it hasn't exactly taken a focused, coherent approach to the problem.

Enter "Fun Fact Friday," a collection of Microsoft's "favorite facts" about the Xbox One that explain very clearly and concisely exactly what you can do with the thing. And not only are the fun facts listed on the Xbox Wire, they're also presented in a big, bold infographic, complete with a picture of some guy about to be skewered. I would've thought that Microsoft could have come up with a better game than Ryse to build this thing around, but hey, I'm not a highly-paid marketing pro.

Some of this stuff isn't exactly revolutionary - the ability to pause your game is hardly dark sorcery - but putting it together like this is smart. While Microsoft talked and dithered and explained, Sony scored big points by keeping it simple with stuff like this. It's a bit late in the game to figure it out but compared to what Microsoft has done so far, it's a smart step to take.

Source: Xbox Wire

Permalink

Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Edit: I just want to thank everyone who made a submission! I honestly didn't expect such amazing responses! Thank you for giving me some serious lulz.

The 'You don't need to be online to play games' seems a bit false considering they're pushing developers to use cloud computing as one of their 'features'

They probably do need to clear things up, because I'm still hearing people further down the information chain unaware of the u-turn, but saying that whenever I see a piece of marketing talking about basic features all the available consoles have, it still feels like a scramble. I guess their mistake is far reaching in consequence

We designed Xbone to be YOUR XBONE

*scrolls down*

Your call. You can play games online or offline*. It's up to you

Erm, I may be mistaken but Microsoft designed the Xbone to require an internet connection. Oh hold on there was an asterisk wasn't there.

*reads small print*

I see that apprently you DO need an internet connection if you buy an Xbone.

The only times you need an internet connection are for initial setup of Xbone...

So nice of them to point that out.

"It's your choice to abide by our bog-standard features."

Yeah, right. I wasn't a fan of the original DRM policy, but the fact that Microsoft is stuck trying to push ordinary components of any game system - PCs included - forward as revolutionary elements reeks of desperation.

You Xbone, Our Xbone, the NSA's Xbone, a camera in every house!

I can't wait for Microsoft to try to re-instate the online 'features' a year or so from now. They will, they're more than bone headed enough.

'YOUR GAMES: TRADE, RENT, LOAN, GIFT OR SELL ANY GAME DISC. IT WORKS JUST LIKE IT DOES TODAY ON XBOX 360'

Wow, that's a good idea, guys. I can see why you pulled that out as a major feature too, because it's important. Imagine the disaster if you'd been dumb enough to make that not work any more.

To be honest the only innovation I am seeing there is the ability to play games while they are downloading (a very neat feature, if one that has limited actual use)

And the ability to play your own game library from another Xbox One as long as you are signed in (although I don't know if there are any downsides to that like having to stream games from an external server or something.)

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Although I am far from an experienced Photoshopper, I'll give it a go (might take a while)

I'll keep it simple then, Microsoft.

NO*

I'm glad we could make that decision easy.

*NOOOOOOOOOOOOOOOOOOOOOOOOO

My personal favorite from that graphic is YOUR SCHEDULE. In extra bold, "With Xbox One, you can suspend and resume gameplay instantly, even in the middle of battle."

Woah, guys. Hold the phone, because this is off the hook! Xbox One is implementing the revolutionary pause menu. Remember all those times since playing Atari 2600 that we wished to temporarily suspend our game, but were unable to do so? Remember how we were at the mercy of all those vile machines that prevented us from making nachos during our 30 hour stint of the latest Final Fantasy? You may not, but Microsoft sure does!

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Done and done...

image

Full graphic gets a bit racy, but it's below...

DISCLAIMER: Personally not favoring any one system over another. It's just a joke.

TiberiusEsuriens:
My personal favorite from that graphic is YOUR SCHEDULE. In extra bold, "With Xbox One, you can suspend and resume gameplay instantly, even in the middle of battle."

Woah, guys. Hold the phone, because this is off the hook! Xbox One is implementing the revolutionary pause menu. Remember all those times since playing Atari 2600 that we wished to temporarily suspend our game, but were unable to do so? Remember how we were at the mercy of all those vile machines that prevented us from making nachos during our 30 hour stint of the latest Final Fantasy? You may not, but Microsoft sure does!

Yeah that blew my mind. When they feel the need to say you can pause games you know they're in dire straits. It's so crazy I can't even be sarcastic about how stupid it is.

About the only cool thing on there is being able to play games while they download, even steam doesn't let you do that. Other than that it's all crap.

sirjeffofshort:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

/snip

If I had a medal I'd give you one, that is beautiful.

Xan Krieger:
About the only cool thing on there is being able to play games while they download, even steam doesn't let you do that. Other than that it's all crap.

Yeah, everyone has been chasing this 'download while you play' thing, but to varying degrees of success. Since both PS4 and XBone will be implementing it I expect to see more consistent strides in that direction. Blizzard has been doing it for a year or two, but to the point where you can't really call it that. If I have to download a 500MB patch, and wait till it is 75% complete to play it doesn't really count.

sirjeffofshort:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Done and done...

DISCLAIMER: Personally not favoring any one system over another. It's just a joke.

Brilliantly done, sir. Can I suggest "You're Welcome" instead of "Your Welcome." I only pick the nit because it was so fun to read overall.

I seriously do not get the gripes...

Digital Distribution: You can't have it both ways. The convenience of digital distribution comes with the realization that YOU DO NOT OWN CONTENT, never have, never will. A physical disc is a license key, nothing more. It allows you to play, watch, listen to someone else's content. You bought a license, not the rights to the content. In the old days, you sold your disc, you sold your license, but with the advent of digital media, well now you are kind of saying, I own the content, I can profit from it's sale, while retaining my ability to use it. It is not crazy or tyrannical to think that publishers don't exactly like this idea.

Limitations on the transfer physical media: See above. You do not OWN the content.

Always Online: This is one of the silliest gripes I have seen. PC games have gone this direction, again to protect their content, yet MS is the bad guy for thinking the convenience of a constant connection and everything it allows is somehow good for the consumer... Yeah, shame on them.

The whole digital market is finding its footing IMO. The change is inevitable, and that is not a bad thing. What we really should be upset about is the idea that digital distribution should cost the same or more than physical distribution. Amazon, MS, Sony, etc... They are making money hand over fist because of this, and they would get a lot less complaining if they charged less.

Would you be so upset about "always on-line" or "single console licenses" if new games, full games, cost half as much as a physical disc? Would you trade your ability to buy sell and trade used, if you got the content for half the price?

I like how people are saying this is so silly and not needed, while half the posts are outright disagreeing with this official MS statement.

Clearly if you many people think it does things differently than MS is saying it will, then it WAS needed, wasnt it?

The pausing thing got super simplified, and people are jumping on the hate train. Since you know, it refers to the ability to pause a game, dashboard it, run some apps to check your sport scores, catch up on a bit of TV, head out for a break. Then come back and relaunch the game to the same point.

But hey, why take 30 seconds to look into something, when you can just gain instant credit by hating on MS/EA/Bioware. This is the Escapist.

Hero in a half shell:
To be honest the only innovation I am seeing there is the ability to play games while they are downloading (a very neat feature, if one that has limited actual use)

And the ability to play your own game library from another Xbox One as long as you are signed in (although I don't know if there are any downsides to that like having to stream games from an external server or something.)

Considering you can do that on a PS3 now without streaming it would be pretty bad if they didn't manage to keep to the standards of the last gen. And the downloading thing is done by the PS4 as well. The infographic basically isn't there to give you any reason to buy an Xbox, it's doing damage control on all the reasons there were not to buy an Xbox

Elijin:
I like how people are saying this is so silly and not needed, while half the posts are outright disagreeing with this official MS statement.

Clearly if you many people think it does things differently than MS is saying it will, then it WAS needed, wasnt it?

The pausing thing got super simplified, and people are jumping on the hate train. Since you know, it refers to the ability to pause a game, dashboard it, run some apps to check your sport scores, catch up on a bit of TV, head out for a break. Then come back and relaunch the game to the same point.

But hey, why take 30 seconds to look into something, when you can just gain instant credit by hating on MS/EA/Bioware. This is the Escapist.

So much this. Whatever Microsoft does, you keep on hating about it.
Here's the thing: Yes, it's not innovative, the PS4 isn't either. Who's fault is that? Yours. The customer is the only reason the XBox One is just a newer (and slightly cooler) XBox 360, and the PS4 is just a PS 3.5. Microsoft's original system was innovative, enabling you to share games with people by pressing one button, opening up completely new possibilities which were based on the base idea of Steam. But oh no, the bad criminal MS is just trying to screw us over again. If you don't trust them with what they do, which could have a few reasons, then don't complain about them not being innovative. In fact, I'll stick with what some market analysts said: The XBone is ahead of the customers, which are simply not ready to face something new.
Apart from some hate that is completely nonsense on here, it was the right decision to put out an infographic like that, because that shows the customer what's really up and not what some self claimed console professional rants on about.

I would also like to remind all you guys of the fact that you have never even touched an XBone so far, and you have never even seen the PS4 in action as well. So just quit the hating now, would you?

sirjeffofshort:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Done and done...

image

Full graphic gets a bit racy, but it's below...

DISCLAIMER: Personally not favoring any one system over another. It's just a joke.

Ahhh, it's moments like this that make The Escapist worthwhile.
I tip my hat to you sir!

image

So the features, from top to bottom, are:

"Your Choice" - This works like the XBox360
"Your Games" - This works like the XBox360
"Your Time" - One of two actually new features.
"Your Call" - This works like the XBox360*
"Your Schedule" - This works like the XBox360
"Your Stuff" - This works like the XBox360
"Your Family" - The other feature that is actually new.

*Except slightly worse because needed for initial setup.

So on the entire thing, exactly two of these are actually selling points, an both are kinda peripheral at best.

Now make a version of this for the One 6 months ago.

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Here's my version:

Probably not as good as the other guy who beat me to the catch, but mine includes a dog peeing, and that's got to be worth something.

Elijah Newton:

sirjeffofshort:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Done and done...

DISCLAIMER: Personally not favoring any one system over another. It's just a joke.

Brilliantly done, sir. Can I suggest "You're Welcome" instead of "Your Welcome." I only pick the nit because it was so fun to read overall.

Good catch, fixed in OP.

Hero in a half shell:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Here's my version:

Probably not as good as the other guy who beat me to the catch, but mine includes a dog peeing, and that's got to be worth something.

Hahaha, personally I think the greater amount of effort in yours shows. Kudos.

Xan Krieger:

About the only cool thing on there is being able to play games while they download, even steam doesn't let you do that. Other than that it's all crap.

Um, that's kind of untrue actually. If you tab out of your game, you can pause then unpause the game download which removes it from suspended mode, resume your game, and it continues downloading. Yeah, you shouldn't have to tab out to do that, but it's still possible.

sirjeffofshort:

Griffolion:
Could someone edit the infographic to reflect reality, please? I'm sure the Escapist has some talented 'Shoppers.

Some of it is dead simple. Like removing the "y" from "Your Xbox One".

Done and done...

image

Full graphic gets a bit racy, but it's below...

DISCLAIMER: Personally not favoring any one system over another. It's just a joke.

That is a work of art. I love it. Bravo, good sir, bravo.

theApoc:
I seriously do not get the gripes...

Digital Distribution: You can't have it both ways. The convenience of digital distribution comes with the realization that YOU DO NOT OWN CONTENT, never have, never will. A physical disc is a license key, nothing more. It allows you to play, watch, listen to someone else's content. You bought a license, not the rights to the content. In the old days, you sold your disc, you sold your license, but with the advent of digital media, well now you are kind of saying, I own the content, I can profit from it's sale, while retaining my ability to use it. It is not crazy or tyrannical to think that publishers don't exactly like this idea.

Limitations on the transfer physical media: See above. You do not OWN the content.

Always Online: This is one of the silliest gripes I have seen. PC games have gone this direction, again to protect their content, yet MS is the bad guy for thinking the convenience of a constant connection and everything it allows is somehow good for the consumer... Yeah, shame on them.

The whole digital market is finding its footing IMO. The change is inevitable, and that is not a bad thing. What we really should be upset about is the idea that digital distribution should cost the same or more than physical distribution. Amazon, MS, Sony, etc... They are making money hand over fist because of this, and they would get a lot less complaining if they charged less.

Would you be so upset about "always on-line" or "single console licenses" if new games, full games, cost half as much as a physical disc? Would you trade your ability to buy sell and trade used, if you got the content for half the price?

1) Always online doesn't work because there is MASSIVE portion of people who have online connections that barely work or work at all. Most of the world does not have the infrastructure to support that.

2) Do you really think Microsoft is going to cut the price of new games by half out of the goodness of their hearts? Want to know exactly how much GameStop and other brick-and-mortar retailers add to the cost of a game? About $10. Games are released as digital download only on PS3 and 360 already... for 50 and 60 dollars.

Elijin:
The pausing thing got super simplified, and people are jumping on the hate train. Since you know, it refers to the ability to pause a game, dashboard it, run some apps to check your sport scores, catch up on a bit of TV, head out for a break. Then come back and relaunch the game to the same point.

Those first two points? Can easily be done on a smart phone or a computer. Far easier, too, since I've tried some apps on the Xbox 360 and their controller simply is not made for this kind of stuff. Those other two points? ... Why the fuck would you leave your console on if you're not gonna play games on it? Maybe I'm some kind of weirdo, but when I'm not using my console, I tend to, you know, turn it off.

Not to mention that there are plenty of games out there, like many WRPGs, shooters, etc. that allow you to save whereever you are, or have an autosave feature meaning you lose all of five minutes of gameplay.

sirjeffofshort:
Snap!

Didn't have any real comment to make. Just wanted to come into the thread to congratulate you on being awesome.

Hero in a half shell:
:D

Aw hell, yours is just as good. This has been a good day.

mKeRix:

Elijin:
I like how people are saying this is so silly and not needed, while half the posts are outright disagreeing with this official MS statement.

Clearly if you many people think it does things differently than MS is saying it will, then it WAS needed, wasnt it?

The pausing thing got super simplified, and people are jumping on the hate train. Since you know, it refers to the ability to pause a game, dashboard it, run some apps to check your sport scores, catch up on a bit of TV, head out for a break. Then come back and relaunch the game to the same point.

But hey, why take 30 seconds to look into something, when you can just gain instant credit by hating on MS/EA/Bioware. This is the Escapist.

So much this. Whatever Microsoft does, you keep on hating about it.
Here's the thing: Yes, it's not innovative, the PS4 isn't either. Who's fault is that? Yours. The customer is the only reason the XBox One is just a newer (and slightly cooler) XBox 360, and the PS4 is just a PS 3.5. Microsoft's original system was innovative, enabling you to share games with people by pressing one button, opening up completely new possibilities which were based on the base idea of Steam. But oh no, the bad criminal MS is just trying to screw us over again. If you don't trust them with what they do, which could have a few reasons, then don't complain about them not being innovative. In fact, I'll stick with what some market analysts said: The XBone is ahead of the customers, which are simply not ready to face something new.
Apart from some hate that is completely nonsense on here, it was the right decision to put out an infographic like that, because that shows the customer what's really up and not what some self claimed console professional rants on about.

I would also like to remind all you guys of the fact that you have never even touched an XBone so far, and you have never even seen the PS4 in action as well. So just quit the hating now, would you?

How much is Microsoft paying you?

Because only a corporate schill would say that stripping consumers of their rights, eliminating their ability to control what they do with THEIR product, and forcing always online on an American infrastrcture that cannot support it, with a more expensive console, and advertising features that either barely work or are deliberately incorrect (like Game Sharing, since the games could only be shared if the Publisher allowed it, otherwise it was a crappy demo) is a good thing.

Again, how many countries get to use every feature on release day? Answer: 5.

Who is first in the mind's of Microsoft's team? Publisher, followed by advertisers. CONSUMERS ARE THIRD.

All of the negative was only removed after The Today Show lampooned them, and GameStop pre-orders for PS4 were 11 times greater at one point. So we should go ahead and forget about them trying to shaft us when they are constantly proving THEY LEARNED NOTHING?

BrotherRool:
The 'You don't need to be online to play games' seems a bit false considering they're pushing developers to use cloud computing as one of their 'features'

Yeah. "You can play offline! But only if you don't use this feature we are claiming justifies our power issues and that we're pushing on the devs!"

That's probably going to end up being worse than daily check-ins.

NameIsRobertPaulson:

Because only a corporate schill would say that stripping consumers of their rights, eliminating their ability to control what they do with THEIR product, and forcing always online on an American infrastrcture that cannot support it, with a more expensive console, and advertising features that either barely work or are deliberately incorrect (like Game Sharing, since the games could only be shared if the Publisher allowed it, otherwise it was a crappy demo) is a good thing.

A corporate shill or, if I might propose a second option, a PC gamer. Though I suspect that's more Stockholm Sundrome than anything else.

Zachary Amaranth:

NameIsRobertPaulson:

Because only a corporate schill would say that stripping consumers of their rights, eliminating their ability to control what they do with THEIR product, and forcing always online on an American infrastrcture that cannot support it, with a more expensive console, and advertising features that either barely work or are deliberately incorrect (like Game Sharing, since the games could only be shared if the Publisher allowed it, otherwise it was a crappy demo) is a good thing.

A corporate shill or, if I might propose a second option, a PC gamer. Though I suspect that's more Stockholm Sundrome than anything else.

"We're miserable, but we won't admit it, instead we want you to feel as miserable as the rest of us."

NameIsRobertPaulson:

"We're miserable, but we won't admit it, instead we want you to feel as miserable as the rest of us."

I'm not sure they even see it as a problem.

Look at me say "they." GTA V will be my first console game in almost a year.

It won't be a problem until people start losing games. There was a shitstorm over that one EA game whose servers were shut down a while back, and that was one game nobody liked (And I think it turned out the outage was temporary.

Imagine what happens when games they like truly go dark.

This is why I think the Stockholm Syndrome thing is so accurate. "But Gabe swears that if we do what he says, when Valve shuts down he'll let all the games go!"

So when they say they don't care, they're not so much thinking about what happens if the systems actually get shut down, they're thinking about right now, when they're so sure it'll never happen to them.

Hey, big M? While we're dealing in small words in big fonts, let me explain something seemingly obvious to you-all.

When Sony did this, as in the E3 "how to share" videos and so forth, it's because they were mocking you.

When you do it, especially in the wake of statements like the one from your director of product planning, it comes of as condescending to your would-be consumer base.

Okay, hang on. Smaller words:

Sony use small words. Sony make fun of you.

You use small words, you make fun of us.

You make fun of us, we not buy your stupid console.

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