Microsoft: Xbox One Overhaul Hasn't Hurt Momentum

Microsoft: Xbox One Overhaul Hasn't Hurt Momentum

xbox one image

A Microsoft exec claims the Xbox One is "remaining true to our vision that we want to be wherever our consumers want us to be."

Xbox Europe VP Chris Lewis recently gave an interview to MCV, in which he stood behind all of the controversial flip-flopping Microsoft have been doing with the Xbox One, stating that "we remain true to our vision that we want to be wherever our consumers want us to be." When asked if the Xbox One strategy overhaul has hurt the machine's momentum, Lewis firmly said "no," and feels "confident" that the console will still sell out when it is released in November.

One of the biggest criticisms of Microsoft's policy reversal, was why they didn't just stick with its initial strategy and better educate consumers on the benefits. Lewis responds that listening to consumer demands most definitely comes before trying to educate them otherwise: "As a business, the minute we don't listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place." He adds that "I wouldn't trade places with anybody."

He claims that the digital revolution that the Xbox One's initial vision seemed to enshrine is still something that will happen sooner or later, and the policy change was more about giving consumers more choice. "We want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We've always been very committed to consumer choice."

Lastly, Lewis re-iterates what pretty much everyone at Microsoft has already said, when asked about the possibility of decoupling the new Kinect sensor from the console. "Kinect is at the heart of the architecture of what we are with Xbox One ... we are clear on our vision and our strategy for the hardware, the platform, the services and the content."

Source: MCV

Permalink

M$:
we want to be wherever our consumers want us to be...
...We've always been very committed to consumer choice

I want you to be the console without the Kinect. Clearly this is not a console for me then, is it?

Lastly, Lewis re-iterates what pretty much everyone at Microsoft has already said, when asked about the possibility of decoupling the new Kinect sensor from the console. "Kinect is at the heart of the architecture of what we are with Xbox One ... we are clear on our vision and our strategy for the hardware, the platform, the services and the content."

A shame; I'd consider an Xbox One if there was a Kinectless version that was cheaper than the PS4. It seems that the Kinect is less of a feature, and more of a dead weight that will sink the whole console.

Listening to customers is great, but I think there's a lot of customers that really don't want the kinect, so ...

Wait, wait, wait a minute...

Clearly I've been under a rock this past console generation. The XBone had momentum!? Is that what they're calling terminal velocity nowadays?

Huh. Imagine that.

OT: When the Kinect becomes optional, then Microsoft will have truly listened to the customer.

I think I'm going to remain true to my vision and buy ps4 :P

CrazyCapnMorgan:
Wait, wait, wait a minute...

Clearly I've been under a rock this past console generation. The XBone had momentum!? Is that what they're calling terminal velocity nowadays?

Huh. Imagine that.

OT: When the Kinect becomes optional, then Microsoft will have truly listened to the customer.

I suspect it did receive a bump in pre-orders after the One-Eighty on the Always Online issue.

It could have been bigger if they added Kinectless version and they wouldn't have even been in this mess if they had used some common sense but still...

An increase is an increase, even if it is still trailing the PS4.

"...we remain true to our vision that we want to be wherever our consumers want us to be."

Sounds to me like their vision underwent a bit of an overhaul.

Surely we all still remember "Deal with it." How did that fit their almighty vision?

Zhukov:
"...we remain true to our vision that we want to be wherever our consumers want us to be."

Sounds to me like their vision underwent a bit of an overhaul.

Surely we all still remember "Deal with it." How did that fit their almighty vision?

IIRC, that got Mr. Orth fired from Microsoft. Which does actually fit with their vision of putting the customer first.

The idea of a digital delivery system is a good idea, but making a purely digital console is a bad idea. Three quarters of Microsoft's consumers don't have access to an internet connection or plan capable of supporting it. I have no doubt that a purely digital world will come about, just that it won't be here for many decades to come.

To be fair, they're technically right. The overhaul didn't hurt their "momentum", it was the initial idiotic idea that did that.

A Microsoft exec claims the Xbox One is "remaining true to our vision that we want to be wherever our consumers want us to be."

Translation: "We're still going to tell the consumer what WE think they want, we're just being less obtuse about it this time."

When asked if the Xbox One strategy overhaul has hurt the machine's momentum, Lewis firmly said "no," and feels "confident" that the console will still sell out when it is released in November.

Of course it will "sell out" when it is released. Microsoft will report that it "sold out" on launch day because they will only count how many consoles they sold to retailers. The fact that most of those consoles will still be sitting on store shelves for weeks after launch is irrelevant to them; they got their money from selling the console to the retailer.

As a guy on facebook said, "It didn't hurt momentum because there was no momentum TO hurt."

Exactly this. Microsoft thinks they're clever.

Steven Bogos:
A Microsoft exec claims the Xbox One is "remaining true to our vision that we want to be wherever our consumers want us to be."

Eeeexcept for anywhere other than the twenty-one supported countries, back when it was doing the DRM. And anywhere other than the mere thirteen countries it was recently reduced to. And now the five countries that the Kinect voice commands will work in.

Seriously, Microsoft. I know you're trying to rebuild your image, but this isn't the way. Admitting you've screwed up and giving the impression that you're learning from it will earn you a lot more good will than just trying to pretend the screw-up never happened.

microsoft.....just release the f*#%ing thing first before you spout this crap. work on your image after that because im just so tired of this spin BS, its literally putting me to sleep.

I'm not sure there's really anything MS can do at this stage to turn this around before the launch. They really need to just shut up for 6 months and come back with a well planned and unified message. The turn-arounds and apparently scatter-gun approach they've taken so far is making them look fairly amateur.

And the whole Kinect thing is a farce. They insist it's an important part of the system, but haven't offered any evidence to back that up that I've seen. I'm sure they have great plans for it, so maybe if they hinted at some compelling reasons for it, nothing that's going to give their competitors a head-start, then maybe more people would be on-board with the whole bundling deal. I've got the Kinect v1.0 on my kids' 360, and it's a complete lame duck. Based on the v1.0 I can't currently think of any reason why I'd pay good money for version 2.

"we want to be wherever our consumers want us to be..."

Oh! Well, I'd like it to not be in my house. So I guess we both get what we want!

CrazyCapnMorgan:
Wait, wait, wait a minute...

Clearly I've been under a rock this past console generation. The XBone had momentum!? Is that what they're calling terminal velocity nowadays?

Huh. Imagine that.

OT: When the Kinect becomes optional, then Microsoft will have truly listened to the customer.

Terminal velocity is the maximum velocity that an object can reach unassisted due to gravity. It is a cool expression, but terminal in this instance doesn't mean deadly it simply means end point (as in: point in which velocity no longer increases). Just a little nitpick ;)

OT: It seems odd to claim being dedicated to customer choice when your first statements about the product were all about removing choice by forcing always online connection, forcing the inclusion of peripheral equipment few wanted and generally just acting like those who said they wanted choice were some strange, slightly psychotic people. Either way I am sure all the controversy hasn't hurt the Xbone's momentum, it has always been laying still like a brick PR-wise when compared to the PS4, where opinions seem to be in the "Meh, I don't want another console" to "This shit's dope" range with few genuinely negative remarks against it.

I don't understand the kinect hate. It actually gives developers incentive to develop for it and we may get some cool tech out of it like we did with the original kinect.

I personally stand by Carmack's comments on the Kinect though; way too much inbuilt lag as well as player momentum (I take 100ms to move my arm + the system has to process it) for it to be actually entertaining for games.

I'll be buying it for the exclusives no doubt, although the hefty $600 price tag is asking a lot. I'll probably get an Oculus Rift before that.

I'll I'm hearing is, "Fuck you! lol jk... but seriously, fuck you."

Eri:
As a guy on facebook said, "It didn't hurt momentum because there was no momentum TO hurt."

Exactly this. Microsoft thinks they're clever.

It pretty much had nowhere to go but up.

Nope, nope, nope. Between the NSA and reports of internet trolls hacking webcams, I'm not going to get an Xbox One until that Kinect isn't needed or Microsoft really proves that the thing is secure as hell and they're not giving away my personal information. I don't care if they are only picking up personal info for marketing purposes. All they are going to do is identify that I'm female, then start advertising makeup, candy, and cleaning products.

The technology is honestly cool, being able to control things without a controller, being able to say voice commands, but I really can't trust the damn thing right now.

Translated:

"See! We changed because you guys kept whining about us! Please buy our product now!"

Yes of course they didn't lose momentum. They have none left! Changing the tires on a car is all well and good but it doesn't change the momentum if the car isn't moving. The Xbone has been DOA since about min 5 of their teaser trailer months ago. Really, nothing they do could possibly make it look any worse in the eyes of the consumers. Its not even a console - its a marketing gimmick aimed at millennial tweens and FB users.

The Xbox one is the Justin Beiber of video game consoles.

I can`t say that I exactly believe that statement, considering the beating they weathered, but I can say that the store I work at, we have no more XBone preorder slots left, but we are still open for PS4 orders. Now It could be that we are just getting more PS4`s than XBone`s on launch, but I wouldn`t call it dead in the water.

Still torn on which one I`ll get first though... All I really want is Titanfall and Watchdogs, and both of them are coming to PC XD

the Xbox One is "remaining true to our vision..."

Maybe we are being too hard on Microsoft. Perhaps their vision WAS to have a terrible launch, to not focus on games, to be anti-consumer, to force unwanted hardware on customers and to be completely incompetent when the media inevitably asked questions; then to reverse almost every policy and feature (except the sacred TV features (Only available in North America)) whilst attempting to save face, because the competition was making a mockery of you and the internet was lapping it up? In which case they have remained true to their vision.

"...we remain true to our vision that we want to be wherever our consumers want us to be."

"We want to offer consumers choice"

"Kinect is at the heart of the architecture of what we are with Xbox One ... we are clear on our vision"

These three quotes contradict each other.

You cannot remain true to your vision of consumer choice if you refuse to remove the Kinect when that is what the customer wants, yet your defence of keeping the Kinect is that it is your vision... which you've just told us is customer choice, which is restricted by refusing to remove the Kinect...

Please stop Microsoft, you are devaluing the use of the word "vision"

I have no doubt the Xbone will sell well, even despite all the crap that's been going on. Even while they had the DRM and stuff still going on, I knew people that were still set on getting the Xbone. They've already got the support of the gaming fans already set on buying the Xbone from the start.

Plus they're also going to get support from the people that are excited simply because of the Fantasy Football, Skype, and TV features that were advertised. Xbone is going for a wider audience than Playstation right now.

Either way, doesn't make a lick of difference to me. Unless they royally screw up between now and launch, PS4 for me.

Went to my local game retailer the other day. Just a random store in a random town in a random European country. Number of pre-orders for PS4: 27. For Xbox One: 2.
The Xbox isn't losing momentum indeed. It never had any.

I don't know about it hurting the momentum. In fact all the policies changes probably gave them momentum they did not have. The overclock to the gpu and cpu would worry me If I was getting the new xbox. Both boosts are really nothing to write home about. In fact I would be seriously surprised if it makes any difference at all. Its not like you have graphics options on consoles and games will of course be optimized to run at whatever settings are most stable. If anything I could see it doing more harm than good. Instability problems, overheating etc. A 150Mhz boost to my gpu and 400Mhz to my cpu has almost zero noticeable difference. The minor boosts they gave happened only to give buyers an ego boost in the midst of people talking about ps4's hardware advantage.

They will be wherever the costumer wants them to be, provided the costumer lives in 5 chosen countries.

 

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Registered for a free account here