Payday 2 Sells 1.58 Million Copies, Most Are Digital Sales

Payday 2 Sells 1.58 Million Copies, Most Are Digital Sales

Payday 2

1.3 million of Payday 2's 1.58 million copies sold were from digital distribution channels such as Steam.

Payday 2's wildfire success was surprising to everyone, including the game's publisher: 505 games, which ran into some retail shortages of the game. Developer Starbreeze has now announced that the game has already sold almost 1.6 million copies, absolutely blazing past the 700,000 or so lifetime sales of the first Payday game.

Furthermore, some 80%, or around 1.3 million, of these sales have been from digital downloads via services such as Steam, Xbox Live Games on Demand, and the PlayStation network. Obviously, the retail shortage plays a part in this, but that is still a very impressive number. Perhaps the future Microsoft envisioned, where physical disk-based games are a thing of the past, isn't too far off after all?

It is worth noting that the first Payday, which received mixed reviews from critics, was available exclusively via download.

Payday 2 developer Starbreeze recently announced that a full year worth of DLC is being planned for the title.

Source: Starbreeze via Neogaf

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I was a bit surprised yesterday when I read that.
And still funny, how OTHER publishers call "3 millions" a complete failure in terms of sales...

On a sidenote: Most of those sales were made on PC.

Nah, PC gaming is dead*, preorder the Xbox One/PS4 TODAY!

*[citation required]

Bindal:
-snip-

It's to do with knowing your niche and going for that. Not hemorrhaging millions to homogenise your game in trying to give it "broader appeal".

All credit to Payday 2 and the development team. They have done it correctly with little effort, while the major publishers and studios flounder around expending all this time, money, and energy finding the most ridiculous and contemptuous methods of gouging more from the customer just so they can stay in the black.

Great for Starbreeze. They knew what they wanted to do with the game and pulled it off superbly. The fact that the pricing was competitive at no more than 30 must also have helped. As much as I have enjoyed my time with it thus far, I don't know if I would pay any more than that for what they give.

Usually, when I buy games through Steam/GoG/Origin I later go and get the box art printed out (or use custom box art) and put it on a case. Looks badass, I got the game on a sale, and my physical collection is still going to get more awesome

I was one of those sales and until GTAV hits, I can honestly say it was the best 30 odd I've spent this year.
With all the cookie cutter shooters around these days, its great to have something like payday to mix it up.

Like Star Citizen's space genre and Inxile's exploration of isometrics, I feel like these guys hit one of those really wanted yet somewhat unexplored genres that so many AAA people shy away from for the sake of predictability. Thank god for B-listers, I couldn't handle something like this as a 2D platformer

Meanwhile in the AAA industry, they are currently collapsing in on themselves, by the sheer perplexed state of mind, of how this thing can sell without twice the amount of development budget put into marketing it/advertising it.

Ridicule aside, really nice to see them do so well, a passion project that was not degraded to any extend and sells so well - as it should be. Here's to hoping that they'll continue to do well in the future.

Wow! who would have thought that making a game for a specific audience might pay off.... it's like in those mythical times before the dark ages brought by the current-gen marketing!

Andy Shandy:
Great for Starbreeze. They knew what they wanted to do with the game and pulled it off superbly. The fact that the pricing was competitive at no more than 30 must also have helped. As much as I have enjoyed my time with it thus far, I don't know if I would pay any more than that for what they give.

yeah i agree while it's fantastic it's still lacking. there's not really that many missions, and a lot of assets are borrowed across missions. Also there's tons of bugs in the game. playing it with friends is incredible fun though and for 30 it's definitely worth it. I really wish they would release mods for the game though, but i doubt that would happen.

Somewhere in the dark, dark recesses of Microsoft's dungeons, the people who dreamed up the xbone are causing flash floods of tears, all while silenty whimpering in between sobs, "Why wouldn't you let us do that?"

OT: Nice, I have the original Payday, but I'm going to wait for a sale or bit of a price drop before I look into getting this one.

TwoSidesOneCoin:
Somewhere in the dark, dark recesses of Microsoft's dungeons, the people who dreamed up the xbone are causing flash floods of tears, all while silenty whimpering in between sobs, "Why wouldn't you let us do that?"

OT: Nice, I have the original Payday, but I'm going to wait for a sale or bit of a price drop before I look into getting this one.

Payday 2 is completely worth it. We're supposed to get the PD1 maps as well as some more PD2 content before the end of the year. Payday 2 truly is the game that Payday 1 wanted to be.

It has to also do with the fact that they vastly underestimated the demand and so there weren't enough copies going around. Even now, my local store only got 1 copy in the last two weeks.

This shows you don't need AAA quality to sell a game well.

Eh, I'd be happy about this, but I'm firmly in the camp of 'the developers screwed us over'. The game still feels unfinished, & they're tweaking inconsequential things while there are major issues that need sorting out. So well done, but you let us down.

I never hear of Payday outside of steam, so maybe thats why?

Steven Bogos:
Perhaps the future Microsoft envisioned, where physical disk-based games are a thing of the past, isn't too far off after all?

Weren't most of those supposedly Steam-based? If so, the future is here: Steam has been pulling this for ages. Is that what Microsoft envisions, though? People going to Steam?

Wow, I sure said Steam a lot. Steam steam steam steam eggs and steam.

Payday's been making the rounds on the xbox circle too. Always happy to hear of a "AA" developer finding success.
A little disappointed there was a payday 2 before a KF 2.

Payday sells a lot - awesome this game deserve it.
Payday sells msotly digital - awesome we are getting more digital now.

Escapist, this is good news, what happened to the regular doom and gloom?

Well, yeah. Seeing as how the first one was digital only and while a great game, was pretty much overlooked. Great game, if people weren't complete idiots I'd love to play, but the first one pretty much proved to me random online people can't work as a team.

Great to hear, I've been having tons of fun with this game and have been happy to hear it's doing well. I got it on Steam (pre-ordered) and plan to get a PS3 version, they did that good of a job :-)

What strikes me as the most notable, and most glee inducing, is that they accomplished this without blowing loads of money on a massive advertising campaign. They basically did what I was blabbering on about in another thread couple of months ago, which is rely on word-of-mouth to bring in the gamers. I hope to sweet heavens that at least a few of the other publishers take note of this, and shave some money off their obscene advertising budgets. Seriously, if the second installment of a relatively lesser-known franchise can sell more than a million copies, then God only knows Call of Duty 44 doesn't need to be spending millions, even tens of millions, of dollars to remind people that, yes, there IS another COD game coming out! Just like last year! And the year before!

If this approach had been taken for Dead Space 3, I seriously wonder whether the sales would have been hit hard enough to offset the added expense of that advertising. In other words, I wonder if the game would have been considered a success if it hadn't been for that massive financial deficit the advertising slapped on.

qeinar:

Andy Shandy:
Great for Starbreeze. They knew what they wanted to do with the game and pulled it off superbly. The fact that the pricing was competitive at no more than 30 must also have helped. As much as I have enjoyed my time with it thus far, I don't know if I would pay any more than that for what they give.

yeah i agree while it's fantastic it's still lacking. there's not really that many missions, and a lot of assets are borrowed across missions. Also there's tons of bugs in the game. playing it with friends is incredible fun though and for 30 it's definitely worth it. I really wish they would release mods for the game though, but i doubt that would happen.

I also wish they would give us the possibility to make the game a BIT more forgiving. Pulling of a framing frame or bankjob successfully in stealth is nearly impossible...not to mention completely useless when comparing xp/time spent to for example rats. Also...the big drill is tooooooooo slooooooooooooooooow. Waiting 5 minutes through waves of cops and broken drills is NOT good gameplay.

I'm not saying nerf, but why not an asset you could buy? Optional stuff.

 

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