NPD: Kids Like Games More Than iPods

NPD: Kids Like Games More Than iPods

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Kids are more interested in playing videogames than any other form of digital entertainment, according to a new study conducted by the NPD.

The report, titled Kids & Digital Content III, surveyed children aged 2-14 who use digital entertainment devices, like cell phones, computers, portable media players and videogame systems. Despite the ubiquity of computers and phones and the relative higher price of entry, videogames emerged as the most popular among the kids surveyed. 85 percent reported using videogame systems, while 60 percent use portable music players.

Not surprisingly, the study showed that digital content consumption among children has increased in the last year. Interestingly, though, it's girls who are driving this trend. Girls are gaming more, and consuming more music, movies and TV via "nontraditional methods" since last year, while the only increase in digital entertainment consumption with boys was for watching TV. "Though it's true that the use of video game systems is driven by boys, the increased use of video game systems is driven primarily by growth among girls, who have gone from 50 percent usage in 2006 to 57 percent in 2008," the NPD wrote.

Games may act as an entry point for younger kids to other forms of digital content, the NPD suggested. "Although the most dramatic increase in usage of these devices happens at about age 9, playing games appears to be an activity that first engages young kids with the digital world," Anita Frazier, an NPD analyst, said. "Our study finds that 82 percent of kids ages 2-to-5 play games on one or more of the devices surveyed." That makes enough sense - you need a certain level of digital know-how and general comprehension to operate a laptop to play a movie or surf the internet, but playing a simple game doesn't take much. And how many of us first used a computer to play a game, and then, after that, learned that it could do other stuff too?

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...yah, I like my ipod, but I love my video games.

Wow, who knew 6 year olds were playing Pokemon and whatnot on their DS, and not listening to iPods. I'm sure the results would even out more if the age group was raised, but wouldn't be surprised if video games were still clearly on top.

Reply from apple would be to make a console. Please?

Xiado:
Reply from apple would be to make a console. Please?

They did. It was horrible. It was called the "Apple-Bandai Pippin."

http://en.wikipedia.org/wiki/Apple_Pippin

I sure as fuck wouldn't buy my kid an iPod when I can spend less on something that occupies them more. I've given up on battling technology with my kids. Throw them a Wii and a couple controllers, and watch them chew on each others throats on a game. It brings them together, whereas the iPod would promote sulking in the corner listening to emo music.

Mstrswrd:

Xiado:
Reply from apple would be to make a console. Please?

They did. It was horrible. It was called the "Apple-Bandai Pippin."

http://en.wikipedia.org/wiki/Apple_Pippin

They also did a PDA device before. It was called the Apple Newton and it had the worst handwriting recognition system known to man.

 

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