ShinyLoot Creator Explains Challenges of Digital Distribution

ShinyLoot Creator Explains Challenges of Digital Distribution

ShinyLoot indie distributor mural

ShinyLoot's creator is discovering that even with big sales and unique features, the digital distribution arena is tough to break into.

ShinyLoot launched last month as a digital storefront boasting some creative features and dedicated to helping gamers discover indie gems. Since launch the website has been offering an onslaught of sales on most of the titles in its library, but according to the site's creator, the competition is stiff when it comes to the digital games market. Despite suboptimal sales for the first month, ShinyLoot creator Chris Palmarozzi has received a lot of positive feedback encouraging him to keep pushing forward.

"We expected sales to be higher for our first month," Palmarozzi admits, "but that may have been unrealistic given the market competition. In terms of quality of response though, I feel like we exceed expectations." Users say they appreciate the site's filter system, which allows games to be sorted by traits like "Empire Building" and "Deduction" to help users discover lesser-known titles.

ShinyLoot stands out due to its firm anti-DRM stance, though it also provides Steam and Desura keys for many of its games. The community reaction to that policy, Palmarozzi says, is "all over the place." "Some of ShinyLoot's visitors come and find out that only a portion of our library has Steam keys and then leave pretty quickly. Some feel like we're an unneeded version of GOG ... The impact with developers is all positive though. Since we don't have a client or any sort of DRM for developers to wrap their game files with, it makes uploading to ShinyLoot very easy."

ShinyLoot's launch sale is coming to a close this weekend, with about 300 games on sale until Sunday, October 6. There's still time to score some deals before then to support indies, though the site will continue to host weekly sales - with each weekend highlighting themed collections of games with similar traits.

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... I did not know about this place. I guess I missed the press. But the anti-DRM thing is a good selling point IMO. I'll have to have a browse through their stuff after I get home from work.

I hadn't heard about it either. Anything with anti-DRM is good.

Just checked it out. Too bad they don't have any indies that I want.
The inclusion of Steam keys is vital for their success. It's good that unlike others (like Beamdog), they realize this early on.

most of the games they have on sale are games that i've either got (which are very few) or games that are pretty old and not worth my time (i honestly wouldn't touch dated graphic games unless nostalgic reasons)

but i still check it from time to time ofc

marurder:
I hadn't heard about it either. Anything with anti-DRM is good.

Unless you're a game dev of any reknown.

BigTuk:

marurder:
I hadn't heard about it either. Anything with anti-DRM is good.

Unless you're a game dev of any reknown.

Yes, because Simcity worked out so well.

marurder:

BigTuk:

marurder:
I hadn't heard about it either. Anything with anti-DRM is good.

Unless you're a game dev of any reknown.

Yes, because Simcity worked out so well.

Don't confuse DRM with ass-hat decisions. What made Sim-City suck was basically that they were greedy, trying to force online place so they could work in microtransactions. DRM sucks but seriously, anyone actually serious about selling their creative work requires some form of DRM. Indies don't fret over it so much because exposure is just as important to them as revenue if not more.

That said it doesn't need to be intrusive,. Steam for example is as good as DRM gets. It's pretty much quiet, in the background works offline and offers benefits to the user. The problem with SHinyloot however is not likely to go away. See the issue with digital distribution is that there's simply no real need for multiple distributors. Unless you have games the other guy doesn't you're pretty much wasting your time. Steam's library is already insanely large as is GoG's.

 

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