British Tabloid Confuses Deus Ex Company For Real-World Firm

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British Tabloid Confuses Deus Ex Company For Real-World Firm

Sarif Industries, the fictional firm at the center of Deus Ex: Human Revolution, has been cited by The Sun as one of the leading innovators in the field of cybernetic implant technology.

Notorious U.K. tabloid The Sun may not be the most journalistically rigorous publication on the planet, but even though occasional missteps are nothing new for the paper I can't help but have a little fun with this one. A recent article in the print edition of the tabloid took a quick look at a number of emerging technologies, including cybernetic implants, but things got a bit out of hand when the author whipped up a brief history of the industry's high points.

"These have been in use since 2009 when Carol Kasyjanski of New York became the first recipient of a pacemaker that allows her doctor to monitor her cardiac activity online," the article states. "A year later, Canadian moviemaker Rob Spence replaced his glass eye with a camera that films and broadcasts moments from his life. And U.S. firm Sarif Industries has developed an eyeball implant."

The article includes a picture of a "cybernetic eyeball," complete with Sarif Industries logo, which looks very cool - and, of course, does not exist beyond the confines of a videogame. I'm not sure how much that will actually bother anyone at The Sun, but it's good for a laugh. And you have to admit, the Sarif Industries website is pretty convincing - at least until the Lazarus pirate broadcast kicks in.

via: Huffington Post

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I don't know anyone here that takes the Sun seriously. At best I've seen it as waiting room reading material. I really hope the original writer did this on purpose wondering if the editors/upper management would notice.

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate news source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

I heard there's a new pharmaceutical company named Umbrella that's making great strides in medicinal progress and it's pretty popular in Racoon City, US. I hear it's particularly lovely this time of the year.

trty00:

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

Well it's owned by Rupert Murdoch, who also owns Fox News, so that should explain that.

HAHAHAHAHAHAHAAHAHAHAHA! British journalistic research at its finest eh Newscorp.

Perhaps The Sun heard about those hacking implants and wanted in on them :P

Seriously, they chose the eye implant as cooler than the head-mounted sunglasses or retractable wrist blades? The Sun obviously doesn't know shit.

The Sun isn't exactly bothered with facts, they just 'report' things that will sell copies. I wouldn't be suprised if their writers have a competition to see who can get the most outlandish thing past the editors.

trty00:

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

Nah, that's the Daily Mail. The Sun is more like if Playboy tried to pretend it was a newspaper.

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

The sun is hilarious... But it's the Daily Hate that takes the biscuit... They once printed an article which was a rewrite of a Cracked article and stole all the research...

It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

The Sun keeping up that high level of journalism that they are known around the country for. Only matched by Daily Mail in their utter devotion to bringing you the best.

Elementary - Dear Watson:

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

The sun is hilarious... But it's the Daily Hate that takes the biscuit... They once printed an article which was a rewrite of a Cracked article and stole all the research...

Oh yeah, definitely.

The Sun is stupidly incompetent.

The Daily Fail is hate-spewing bile of the worst kind.

I'm really curious about how they get their news now. Do they take requests from interns or something? Well, whatever The Sun does, just...keep on shining! And make people blind when they look directly at you!

Battenberg:
It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

Teenagers to young to buy porn who live in bad internet locations? But then again the Daily Star has even more boobs than the Sun ...

To be honest it's 40-60 year old men, those ones that don't use the internet and are sill stuck pretty backwardly. The kind of men that still use the term ass-bandit to describe gay man.

Well, it's The Sun. Its worthlessness is known beyond the UK's borders. Reality in their reporting is optional.

Stabby Joe:
I don't know anyone here that takes the Sun seriously. At best I've seen it as waiting room reading material. I really hope the original writer did this on purpose wondering if the editors/upper management would notice.

Calling it waiting room material is an insult to waiting room material.

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Ed130:

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Did you miss the part where he has the doctors cut off Adam's non-damaged limbs as well as the damaged ones (through a legal loophole) in order to have more of Adam's tissue to study? Probably unnecessarily replaced a few organs and such too.

Guys! Guys! Remember that conspiracy-theorist character Sarif's voice actor Stephen Shellen played years back? In that video that someone repurposed into a fake Deus Ex sequel teaser?

What do you think the odds are we could get the Sun to run an article "Sarif Industries CEO goes insane, releases crazed videos on Youtube?"

Battenberg:
It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

People that need their page 3 titties fix.

trty00:

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

At least Fox News TRIES.

Better than can be said about The Sun.

Angelous Wang:

Battenberg:
It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

Teenagers to young to buy porn who live in bad internet locations? But then again the Daily Star has even more boobs than the Sun ...

To be honest it's 40-60 year old men, those ones that don't use the internet and are sill stuck pretty backwardly. The kind of men that still use the term ass-bandit to describe gay man.

Maybe I've been lucky but I haven't really encountered people like that in the UK. It just amazes me that:
a) The Sun don't try and up their game and that there are journalists that are content with putting out such low quality work
b) even though they regularly put out uninformed articles that people constanty call them out on and even though the paper and its readers have a shocking reputation that people don't just go elsewhere - it's not like there's better options out there both for catching up on the news and for sharing outdated bigoted views with like minded people (if that's what you're into).

Angelous Wang:

Ed130:

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Did you miss the part where he has the doctors cut off Adam's non-damaged limbs as well as the damaged ones (through a legal loophole) in order to have more of Adam's tissue to study? Probably unnecessarily replaced a few organs and such too.

Yeah, but it feels awesome, to be honest. Do you know how good it feels knowing that you'll never be itchy again? There's always that one spot on your arms or legs that you can't reach because of clothing or you're out in public and you can't just start scratching like crazy. I fuckin' hated that shit. Not to mention sweaty armpits. Gone! And I never have to worry about forgetting my sunglasses.

Angelous Wang:

Ed130:

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Did you miss the part where he has the doctors cut off Adam's non-damaged limbs as well as the damaged ones (through a legal loophole) in order to have more of Adam's tissue to study? Probably unnecessarily replaced a few organs and such too.

He honestly thought he was doing Adam a favour (bring augmentation to everyone and all that), and to be fair I was fairly ambivalent to him for most of the game until...

That sealed it.

The various emails and the fact he didn't want anything to do with the bad guys of Human Revolution helped as well.

Adam Jensen:

Angelous Wang:

Ed130:

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Did you miss the part where he has the doctors cut off Adam's non-damaged limbs as well as the damaged ones (through a legal loophole) in order to have more of Adam's tissue to study? Probably unnecessarily replaced a few organs and such too.

Yeah, but it feels awesome, to be honest. Do you know how good it feels knowing that you'll never be itchy again? There's always that one spot on your arms or legs that you can't reach. I fuckin' hated that shit. Not to mention sweaty armpits. Gone! And I never have to worry a bout forgetting my sunglasses.

But did you ask for it?

OT: .....Wat? Seriously? I don't live in the UK so I am not exposed The Sun as the ones living in the UK.... But I do know that it isn't the most trusted source of news but this is just freaking stupid.

Also somebody should tip the Sun about Aperture science or Weyland-Yutani.

Thing is, you don't even need to reach that far outside of what real companies are doing.

Read this: http://braincorporation.com/index.php/category/directors ( http://www.technologyreview.com/news/520211/qualcomm-to-build-neuro-inspired-chips/ )

Compare with this.

Proceed to prepare for the end of days.

God i hate the sun. The tabloid AND that blinding ball in the sky.
This...though im not fond of swearing on forums, is fucking hilarious! I hope the journalist responsible can be named and shamed for more laughter. perhaps this will convince more sun followers that they are revellers in poppycock

...Wow. That's just...I have no words.

Sucks that Sarif Industries doesn't exist though. Lord knows Detroit could use the industry.

Obligatory "I never asked for this... 'this' being a reputable source."

In any case, I'm looking forward the the scoop about Andrew Ryan and his amazing feet of nautical engineering.

ScrabbitRabbit:

trty00:

Daystar Clarion:
The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

Nah, that's the Daily Mail. The Sun is more like if Playboy tried to pretend it was a newspaper.

Really? Huh, I thought the Daily Mail was supposed to be the more Liberal one (AKA Labor).

Sorry, I'm Canadian and I know next to nothing about British Journalism, only that The Sun is unbelievably stupid.

Still more reputable then the sources for Iraq's chemical weapons program.

Ed130:

Stabby Joe:
I don't know anyone here that takes the Sun seriously. At best I've seen it as waiting room reading material. I really hope the original writer did this on purpose wondering if the editors/upper management would notice.

Calling it waiting room material is an insult to waiting room material.

Unless the waiting room is purgatory.

News facts straight from google, top of the class students right there...
At least they aren't taking stuff from 4chan, yet.

I saw the headline, and paused before clicking on the article. I thought to myself only two words: "The Sun."

Bingo.

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