Microsoft Hires UK TV Personality To Change Its Xbox Thinking

Microsoft Hires UK TV Personality To Change Its Xbox Thinking

Jonathan Ross will be a UK-based part-time consultant and executive producer.

If you've never lived in the UK, you may not know who Jonathan Ross is. He's best known as a TV presenter and chat show host, whose most famous comedy show, Friday Night With Jonathon Ross, went off the air in 2010. He's been busy over at ITV since then but, fortunately for Microsoft, he's also found the time to give it a hand with its Xbox One thingy. Ross will become a part-time consultant and executive producer, advising Microsoft on titles being developed by UK studios, like Lionhead and Rare. Microsoft's Phil Harrison hopes that Ross will help Microsoft change its thinking, and possibly broaden the concept of gaming.

Perhaps, thinks Harrison, Ross will help Microsoft "blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media." Ross has worked in gaming before; he has a development studio with an iOS title to its credit, and was the voice of an unnamed marine in Halo 3, but his big draw, according to Harrison, is his encyclopaedic knowledge of all things game and movie culture. "He knows more about movies and Japanese manga than any person I have ever come across," says Harrison, "and I include a bunch of people in Japan I used to work with."

The head of Ross' iOS studio Hotsauce Interactive, Georg Backer, will also take on an executive production role alongside Ross. The TV presenter is thrilled to be working with Microsoft, and is looking forward to playing with the new console. "They said they'd give me an Xbox One for free," said Ross, "so how could I possibly refuse?"

Source: Eurogamer

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So, why would you hire a TV anchor for a gaming box?

Jesus Christ, it's like they fall into a hole and now they're paying people to pile dirt on top of them.

More like :

Microsoft Hires UK TV Personality To Start It's Xbox thinking

Perhaps, thinks Harrison, Ross will help Microsoft "blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media."

Lines like this cause me to think that what they really want is not to change their thinking but to justify to the public their continuing to think on their present course.

I'm also getting an uncomfortable inkling that there's an undercurrent of "sure, we're getting them to fob up a subscription fee for XBox Live, but how can we get them to stop thinking of games as something they buy and pay for once and more as an ongoing content that they pay for over and over again?"

Well if you want to promote your TV box who better then a TV star to promote it, they probably also got the Jersey Shore cast lined up for US promotions.

... gaming? What is that?

Jonathan Ross? Are they mad, true the guy is a bit of a gamer but do they realize the amount of controversy he creates over here in the UK. You might as well hire Frankie Boyle and go for mass controversy.

This.... this might be an awful move, and considering what Microsoft have already done, thats saying something

Guess they wanted someone to be able to deliver potshots at the console directly, huh? They do realize that this is part of what late-night TV hosts do as part of their job, right?

Why not get Dara whos actually known for being a gamer...

You know what? I'm ok with this. Yes he's a tv anchor but he does love videogames which is better than a bunch of suits who've never so much as played a game of pac man before making the decisions. At the very least he'd have an eye on more than just "let's try and do Call of Duty again. But no, let's just focus on the fact that he has a job unrelated to the games industry because negativity is so much cooler. We got an actual gamer with an input at microsoft now guys. That's a good thing.

This is the guy who thought it would be a good idea to record Russell Brand taunting an old man about how he'd fucked his granddaughter (actual words used), then to broadcast it to millions of people on his own radio show.

I think he's going to fit right in at Xbox division...

So Ross' job as consultent will be to have some of his popularity and likeability rub off on on the dire image of the Xbone...

Gotcha.

If I was in the UK, I'd boycott it :P

So I like Ross and everything, great chat show host and great movie reviewer. I just don't quite see his exuberance translating into good things for Microsoft, but then maybe thats an over-exposure of his OTT chat show personality doing him a dis-service.

Crazy Zaul:
Why not get Dara whos actually known for being a gamer...

Don't be silly, the xbone isn't for gaming. Microsoft more interested in TV & Movies and that is something Mr Ross is more qualified for.

This has absolutely changed my thinking, I want one less now.

aaah Microsoft, if you truely wanted game credibility there are a hundred ways to do it better than hiring a tv star... I do belive no one is 100% likeble but you could hire, let's say, Jim Sterling (tho' he could probably tell you to fuck off :P ) Yantzee (sp?) Susan Arent, Naomi Kyle or even Youtube let's players like Cry, Pewdiepie, CinammonKen, Markipler, Eatmydiction, even Minx if you respect her "no facecam" policy, etc. the idea is make game oriented media... PS but I guess "gaming" is not something Microsoft is interested in keep doing, clearly all new efforts are "tv and sports" relates

I'm sceptical of this one, especially the whole "blurring lines between different media". Then again, it might remain an isolated experiment with no impact on the whole of gaming.

From the article:
"He knows more about movies and Japanese manga than any person I have ever come across," Harrison added, "and I include a bunch of people in Japan I used to work with. It's quite extraordinary depth of knowledge in global youth and toy and game and movie culture. And I think he'll be a great addition to what Lee and the rest of the studios are doing."

Clearly his expertise in movies and Japanese manga makes him super qualified for videogames.

fix-the-spade:
This guy who thought it would be a good idea to record Russell Brand taunting an old man about how he'd fucked his granddaughter (actual words used), then to broadcast it to millions of people on his own radio show.

I think he's going to fit right in at Xbox division...

I look forward to the Halo 5 segment where Arby n' Chief drunk dial Doctor Halsey to shout derogatory slurs about Cortana down the phone at her.

Meh. I can kind of see where they are going with this, he did have a small segment during his film 200- TV series that focused on videogames. They could have done a lot worse. With Microsoft's record so far I wouldn't have been surprised if they picked archive clips of Jimmy Saville edited to awkwardly sound like "Jim will fix X-box One! shawaddywaddy"

Let me guess, Ross was the only one not to tell them where to stuff it?

Seriously, I can't picture a worse choice for the job without going to Bruce Forsyth.

One more reason to avoid the Xbone then.

The xbox launch strategy is amazing. You see, you have engineers and scientists and all sorts of people building the best train they can think of. Then some rabid monkeys scribble on the specs and waist no time crashing the thing. So they fix the train. Then the monkeys wreck it again. Then they somehow wreck the wrecked train.

THIS IS AN ACCOMPLISHMENT

Callate:

Perhaps, thinks Harrison, Ross will help Microsoft "blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media."

Lines like this cause me to think that what they really want is not to change their thinking but to justify to the public their continuing to think on their present course.

I'm also getting an uncomfortable inkling that there's an undercurrent of "sure, we're getting them to fob up a subscription fee for XBox Live, but how can we get them to stop thinking of games as something they buy and pay for once and more as an ongoing content that they pay for over and over again?"

yeah, is like "do what now?" are they making a game box, or a sequel to inception? i sure ain't paying that much just to wonder what it is i'm actually buying

Mr. Woss? Are you joking?

I fucking hate that guy, jumped up, smug, unfunny cunt. He tries to do funny interviews and does a Bill O'Rielly, he tries to do silly comedy just looks like a fool and infamously tried to prank somebody and it blew up into a national PR fuck up.

I know why they chose him, he is always on tv.

fix-the-spade:
This is the guy who thought it would be a good idea to record Russell Brand taunting an old man about how he'd fucked his granddaughter (actual words used), then to broadcast it to millions of people on his own radio show.

I think he's going to fit right in at Xbox division...

I know this isn't better but it was Russell Brand's radio show and Jonathan Ross shouted out "He fucked your granddaughter" on Andrew Sachs answering machine and the BBC made the decision to air it.

Perhaps, thinks Harrison, Ross will help Microsoft "blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media." Ross has worked in gaming before; he has a development studio with an iOS title to its credit, and was the voice of an unnamed marine in Halo 3, but his big draw, according to Harrison, is his encyclopaedic knowledge of all things game and movie culture. "He knows more about movies and Japanese manga than any person I have ever come across," says Harrison, "and I include a bunch of people in Japan I used to work with."

Brb, going to play through Halo 3 and listen out for the marine with the lisp.

In all seriousness, 'not having enough games that transcend the medium' and 'not understanding otaku culture' are the least of Microsoft's problems with the Xbone, making this a rather bizarre appointment.

If he came form here, he'll say "innit","aye", "'sat", or "tae" exactly once before he starts getting looks.

But really, they're getting a news anchor to review video games? Here in Britain, you're either a creepy otaku child who plays videogames all the time (me), or you're a handsome, succesful person who despises videogames and seems to the allergic to dust - when it comes to games, there is no middle ground. You may meet the occasional person who only has it as a time-killing hobby, but that's rare.

This guy's only going to make everything worse. So many other people better suited for this. Even fucking Pewdiepie - who is about as talented and entertaining as a sack of loud, annoying shit - is a better option. Because he doesn't cause mass controversy everytime he ever appears to be public eye. I could make a list. SuperGreatFriend, Markiplier, LucahJin, NintendoCaprisun, other people who aren't going to sell their opinions out for money. And besides, this certainly won't help the UK's image, when Call of Duty: Yes, We Made Another One VII because Roman is Cool comes out.

captcha: I like people

But I hate this guy. Perhaps he is an alien sent from his land to observe us, see if we're worth keeping. That would explain why I don't like several people - because they're not people... everything makes sense now.

My understanding of this guy from watching snippets of his show, is that he is generally illiterate when it comes to technology.

Pretty funny bloke though.

I had the pleasure of meeting the guy once and he came across as both kind, passionate and clever so I think it's a good move for Microsoft. He might not know how to programme but he knows what people like and what makes people look up and notice and thats what the xbox needs.

I actually think this is a great move by microsoft.

 

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