Sony's Yoshida: Nintendo's Not Our Competition, Wii Need It

Sony's Yoshida: Nintendo's Not Our Competition, Wii Need It

But the Wii U should never have been targeted at core gamers, Yoshida thinks.

"I have two Wii Us," says Sony's Shuhei Yoshida. "I play Wii U games with my daughters, because they make pretty fun family friendly games." Which, he thinks, is why the world - and particularly Sony - needs a strong, financially stable Nintendo. Get people playing games when they're young, build them up in the hobby, because those who play games as kids will go on to play more games as adults. On consoles other than the Wii U, seems to be Yoshida's unspoken message; but then, Yoshida isn't at all fond of Nintendo's original Wii U focus on core gamers.

"I think success or making mistakes depends on how you set your goal," he continues. "I don't know what was Nintendo's goal when they launched Wii U. To me, it was a bit confusing because what they do really well was create some very safe environment for anyone, especially children to enjoy games like induct those people who have never played games ever to become gamers. And they always do very well."

Except, when the Wii U debuted, the message wasn't 'family friendly' but 'core gamer', a change in style that, Yoshida believes, really didn't suit Nintendo. Those days are done, and the message is changing, but the console took an early hit that the company's still struggling with.

For that matter, it's not just Nintendo that Yoshida would prefer to see strong. "We need each other to create bigger stories," says he of Microsoft. Possibly he has one eye on reports that the next CEO might try to sell off Xbox. That said, if Sony needs Microsoft, should E3 be considered banter between friends?

But Sony still needs a strong Nintendo, so Yoshida's among those hoping that, come Christmas, the Wii U maker gets a financial boost. As well as Sony itself, of course; the Profits Santa is going to be busy this year.

Source: IGN

Permalink

You know you fucked up when your once biggest competitor pities you so much that he advertises your stuff.

Always talking about the competition.

Nintendo at least avoid doing it.

Chaosritter:
You know you fucked up when your once biggest competitor pities you so much that he advertises your stuff.

I watched the whole interview, it wasn't like that.

So Nintendo is supposed to be the gateway drug of video games?

ColaWarVeteran:
So Nintendo is supposed to be the gateway drug of video games?

And now you know, and by tomorrow you will disappear, 'leave no witness'.

Full Metal Bolshevik:
Always talking about the competition.

Nintendo at least avoid doing it.

They're too busy trying to dictate reality.

Technically a bad business maneuver, but there was actual context by Yoshida as to the reason why. I can see him making that argument but that is more of an issue with developers and Nintendo not getting that software or exclusives. Also doesn't help that developers are too wound up about always trying to use the Gamepad instead of the Pro Controller. Same thing happened with the Wii. Had two perfectly good controls the Wiimote and the Classic controller and what did everyone do? Try and force using the Wiimote+nunchuck.

Karloff:
"We need each other to create bigger stories," says he of Microsoft.

Like that big continual story of Sony kicking Microsoft in the balls.

Who else than Microsoft are going to willingly spread their legs?

I love Yoshida. He doesn't give a crap about people's petty console wars he loves the industry (and profiting from it) He has no hate for Nintendo and maybe for Microsoft. He really seems like a cool dude

Poor Nintendo, they just can't win. Core gamers get mad because they market to kids, and fans get mad because they market to core gamers. Whenever they release a new Zelda they get hate for making a game that's the same, or they get hate for making a game that's different. Rhey must be under a voodoo curse or something.

The exception would be Other M, which I think everyone can agree was bad.

Fox12:
Poor Nintendo, they just can't win. Core gamers get mad because they market to kids, and fans get mad because they market to core gamers. Whenever they release a new Zelda they get hate for making a game that's the same, or they get hate for making a game that's different. Rhey must be under a voodoo curse or something.

The exception would be Other M, which I think everyone can agree was bad.

Nintendo has stable game IP. Mario, Link/Zelda, Samus, Pokemon, etc. As Fox points out we all know the games and their names. We grew up with Nintendo and that nostalgia hurts them as well as helps them. We remember the old games so we want more of the same, but then we wonder why we can't have something new.

SOny makes a reasonable comment. Microsoft makes a jab at "bigger stories". yeah.....

Fox12:
Rich Nintendo, they just can't win.

fixed this for you.
But yeah, Nintendo should have never went for the core market, they kinda dropped the ball with it long ago and trying to dictate reality really only works when you have kids who are already repressed by parents trying to do the same.

Arawn:

Nintendo has stable game IP. Mario, Link/Zelda, Samus, Pokemon, etc. As Fox points out we all know the games and their names. We grew up with Nintendo and that nostalgia hurts them as well as helps them. We remember the old games so we want more of the same, but then we wonder why we can't have something new.

Not everyone wants more of the same. SOme people didnt want any to begin with.

 

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here