Muckraker Posts: 268 Joined: 11 Aug 2008 | Movie Studios Make Super Bowl Worth Watching
Even if you don't care to watch your local sports team run the beanball in for a home run, trailers for "Transformers: Revenge of the Fallen," "Monsters Vs Aliens" and "Up" may make it worth while.
While I would like nothing more than to watch my favorite athletic squadron, the Nye Mets, take to the field in an enthralling display of sporting competition, Hollywood studios plan on putting on quite the show regardless of who plays in the big game. Variety reports that while the typically insane price for a 30 second Super Bowl advertisement (up from $2.7 million to $3 million this year) has scared off most regular takers, major film studios have been undeterred.
Of those confirmed, Paramount will be showing off the first ever footage of the upcoming Summer sequel, "Transformers: Revenge of the Fallen," along with the highly anticipated "Star Trek" revival and the decidedly less anticipated "G.I. Joe." Universal will have "Land of the Lost" starring Will Ferrel along with the fourth "Fast and Furious" to show, with Sony bringing Tom Hanks in "Angels and Demons," a prequel to "The Divinci Code."
DreamWorks Animation looks to draw most of the headlines from the trailer blitz with its 3-D commercial for its upcoming cartoon, "Monsters Vs Aliens." Based on the 1984 comic Rex Havoc: Raiders of the Fantastic, its the first animated movie to be produced in true 3-D, as opposed to other films like Disney's "Bolt" which have the 3-D effects rendered back into an already finished film. The appropriate 3-D glasses will be made available soon at Pepsi and Sobe Life Water kiosks found within participating grocery stores, though don't expect to experience what you would in the theaters.
Finally, Disney plans to raise awareness for Pixar's next animated hit, "Up," which is already facing high expectations from critics.
With ad sales down overall, there is still time for other studios to get in on the big game at the last minute and at lowered, negotiated rates. Fox, for example, has yet to buy any ad time and has "X-Men Origins: Wolverine," "Night at the Museum 2" and "Ice Age: Dawn of the Dinosaurs" to promote. Warner Bros. is in the same boat, though Variety expects that they may not purchase any time at all, despite "Terminator Salvation," "Harry Potter and the Half-Blood Prince" and of course, "Watchmen," all in need of air time. Regardless of how these two studios respond, movie fans are in for great sneak peek of the upcoming year.
Via: io9
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Pulitzer Laureate Posts: 739 Joined: 19 Dec 2007 | I wouldn't watch the superbowl because it had good adverts in it that's like getting kicked in the nuts because half way through you get a smell of ice cream.
If I where a Multi-billionaire I would buy up Superbowl ad time and give it to the person who would come up with the funniest use for it. Any suggestions?
EDIT: My vote would be to Rickroll the Superbowl, or is that too 2008 |
Gone Gonzo Posts: 3923 Joined: 15 Aug 2008 | thenumberthirteen:
I wouldn't watch the superbowl because it had good adverts in it that's like getting kicked in the nuts because half way through you get a smell of ice cream.
If I where a Multi-billionaire I would buy up Superbowl ad time and give it to the person who would come up with the funniest use for it. Any suggestions?
Commercials about how stupid the superbowl is. |
BANNED Posts: 2340 Joined: 27 May 2008 | thenumberthirteen:
I wouldn't watch the superbowl because it had good adverts in it that's like getting kicked in the nuts because half way through you get a smell of ice cream.
If I where a Multi-billionaire I would buy up Superbowl ad time and give it to the person who would come up with the funniest use for it. Any suggestions?
A script by Joss Whedon and Kevin Smith, written during a haze-filled drinking binge.
EDIT: Better one, just give it to Warren Ellis. Seriously. Just give it to him. You won't regret it. |
Infamous Scribbler Posts: 569 Joined: 20 Dec 2008 | Too bad it looks like I'll be missing the Super Bowl this year...it's the only football game I watch all year, and the fact that there are a lot of people with a similar football-watching ideology makes it a great place for advertisers to market their wares. |
Games Editor Posts: 4193 Joined: 20 Dec 2005 | Man, I don't get you guys. The Super Bowl is worth it PRECISELY because of the ads :P |
Copy Clerk Posts: 125 Joined: 21 Jan 2008 | thenumberthirteen:
If I were a Multi-billionaire I would buy up Superbowl ad time and give it to the person who would come up with the funniest use for it. Any suggestions?
Start with a blank white screen for 20 seconds or so... long enough for everyone to notice, start wondering if something's broken, draw all attention to the TV, then slowly have a close-up of a raised middle finger scroll up through the screen. Big enough that you never see more than 2 finger joints at once... let everyone slowly figure out exactly what just happened.
That or the longest period you can buy dedicated entirely to a clip of that film "Ass" from in Idiocracy. |
Senior Editor Posts: 2262 Joined: 9 Jan 2007 | CantFaketheFunk:
Man, I don't get you guys. The Super Bowl is worth it PRECISELY because of the ads :P
I'm with Funk on this one. I look forward to the Super Bowl adverts. Some of my favorite pop culture moments of the year. |
BANNED Posts: 819 Joined: 22 Dec 2008 | i am still not going to watch it... |
Press Junketeer Posts: 490 Joined: 23 Nov 2007 | Wait a second. You named 8 trailers, let's assume 90s each, which means 12 minutes of movie preview enjoyment, versus, what, four hours of football?
It doesn't seem like a very good time investment when you consider that all the trailers and other ads will be viewable online afterwards. |
Time Lord Posts: 9921 Joined: 13 Feb 2008 | bkd69:
Wait a second. You named 8 trailers, let's assume 90s each, which means 12 minutes of movie preview enjoyment, versus, what, four hours of football?
Hold on, there's football at the Superbowl? ;) |
Pulitzer Laureate Posts: 832 Joined: 15 Dec 2008 | The_root_of_all_evil:
bkd69:
Wait a second. You named 8 trailers, let's assume 90s each, which means 12 minutes of movie preview enjoyment, versus, what, four hours of football?
Hold on, there's football at the Superbowl? ;)
Yah! Amongst the moronic celebrities, pointless advertisements, needless worship of the almighty dollar and the unholy re-animation of Bruce Springsteen there is actually gonna be a football game. |
Gone Gonzo Posts: 1407 Joined: 16 Dec 2008 | Well I was going to watch it anyway, but I want to see the transformers trailer, the first movie almost made me cry(at the part where bumble bee's legs were shot off and he was crawling around). |
Movie Studios Make Super Bowl Worth Watching
Even if you don't care to watch your local sports team run the beanball in for a home run, trailers for "Transformers: Revenge of the Fallen," "Monsters Vs Aliens" and "Up" may make it worth while.
While I would like nothing more than to watch my favorite athletic squadron, the Nye Mets, take to the field in an enthralling display of sporting competition, Hollywood studios plan on putting on quite the show regardless of who plays in the big game. Variety reports that while the typically insane price for a 30 second Super Bowl advertisement (up from $2.7 million to $3 million this year) has scared off most regular takers, major film studios have been undeterred.
Of those confirmed, Paramount will be showing off the first ever footage of the upcoming Summer sequel, "Transformers: Revenge of the Fallen," along with the highly anticipated "Star Trek" revival and the decidedly less anticipated "G.I. Joe." Universal will have "Land of the Lost" starring Will Ferrel along with the fourth "Fast and Furious" to show, with Sony bringing Tom Hanks in "Angels and Demons," a prequel to "The Divinci Code."
DreamWorks Animation looks to draw most of the headlines from the trailer blitz with its 3-D commercial for its upcoming cartoon, "Monsters Vs Aliens." Based on the 1984 comic Rex Havoc: Raiders of the Fantastic, its the first animated movie to be produced in true 3-D, as opposed to other films like Disney's "Bolt" which have the 3-D effects rendered back into an already finished film. The appropriate 3-D glasses will be made available soon at Pepsi and Sobe Life Water kiosks found within participating grocery stores, though don't expect to experience what you would in the theaters.
Finally, Disney plans to raise awareness for Pixar's next animated hit, "Up," which is already facing high expectations from critics.
With ad sales down overall, there is still time for other studios to get in on the big game at the last minute and at lowered, negotiated rates. Fox, for example, has yet to buy any ad time and has "X-Men Origins: Wolverine," "Night at the Museum 2" and "Ice Age: Dawn of the Dinosaurs" to promote. Warner Bros. is in the same boat, though Variety expects that they may not purchase any time at all, despite "Terminator Salvation," "Harry Potter and the Half-Blood Prince" and of course, "Watchmen," all in need of air time. Regardless of how these two studios respond, movie fans are in for great sneak peek of the upcoming year.
Via: io9
Permalink