Nintendo CEO Shouldn't Have His Job, Pachter Says

 Pages 1 2 NEXT
 

Nintendo CEO Shouldn't Have His Job, Pachter Says

Michael Pachter in Pach Attack

Analyst calls out Satoru Iwata for weak sales of the Wii U and failing to capitalize on the phone and tablet market.

Game industry analyst Michael Pachter had harsh words for Nintendo CEO Satoru Iwata and his company's "underwhelming" Wii U sales. "I don't know why Iwata is still employed," the Wedbush Securities analyst said at the Game Monetization USA Summit, held this week in San Francisco. While he conceded that it was possible for new software to get people interested in the Wii U again, he ultimately predicted at most 30 million units sold over its lifetime, compared with predicted lifetime sales of 100 million to 120 million for the PS4 and 90 million to 110 million for the Xbox One.

He also scolded Nintendo for not taking advantage of the mobile phone and tablet market, particularly with the shrinking audience for handheld systems. Pachter advised Nintendo putting Game Boy Advance games up as free downloads on mobile markets as well as offering more recent DS titles for between $3 and $5. This wouldn't just lead to more money for Nintendo but would create greater interest in their brands, he said.

As you might have guessed from Pachter's sales figures, he had much nicer things to say about Sony's new console. "The graphics are phenomenal, and the huge RAM makes future innovation likely," he said. The biggest point in its favor, though, is that it comes in at $100 cheaper than the Xbox One. "The reason Sony beats Microsoft is solely the price," he said. "Microsoft loses the next generation unless they cut price. If Microsoft drops its price to $399, I expect the sales to be equal to the PS4." Despite this praise, he predicted the current generation of consoles to be the last, saying the future will hold more frequent model updates as opposed to new platforms. He also expects a renewed interest in the PC platform as time goes on.

Source: GamesIndustry.biz

Permalink

Why do we still pay any attention to pachter?

Has any of his "analysis" or "foresights" been correct? Ever?

Agente L:
Why do we still pay any attention to pachter?

Has any of his "analysis" or "foresights" been correct? Ever?

The 'a broken clock is right twice a day' thing applies to him. He has been right in the most general of terms in a few cases. As for why we still listen to him... I have no goddamn idea

Oh look, Pratcher is bashing Nintendo again. What a suprise.

This guy isn't news and should never become news.

Iwata is maybe not the best, but I hold nothing but scorn for the American version of business where the goal is to ensure next quarters profits are up to make fat cat shareholders some money even if it involves firing 40% of your workforce and ruins the company in 2 years.

Iwata, like most Japanese businessmen, is much more concerned about the longevity of the Company and creating a great working environment for his employees rather than than turning a quick buck for greedy shareholders who don't give a single fuck about anything beyond the size of their wallets. Yes, the WiiU is doing poorly. Yes, Nintendo is in a bit of a slump. But the 3Ds is really starting to take off, and when Bayonetta II and Smash Brothers are out I speculate LOTS of WiiU's are going to start moving.

Pachter can fuck right off quite frankly. How the hell are you going to play GBA games on a phone?
They more or less require actual buttons that are responsive instead of flaky touchscreen controls. Beyond Advanced Wars I would LOVE to see anyone play Minish Cap, Metroid Fusion, Super Mario Advance 2, (or really any game that requires reflexes) on a phone.

Shhhh. We can't talk about why phones are a horrible gaming platform or we shall bring down the wrath of Pachter.

Can we please stop reporting on when this guy says something? His purpose is to give investment advice to people that don't know anything about video games, and has minimal relevance to anything that directly affects gamers in any way. Additionally, most of his predictions and analysis are things that anybody who regularly browses a gaming site would be able to figure out, or stuff that seems to come straight out of his ass.

As for his comments here, him talking about the declining handheld market is complete bullshit. The 3DS has sold about as well as the DS over the same time period, and the DS was the best selling dedicated video game system ever. I think it's safe to say that the slow sales of the WiiU are more than made up for by the success of the 3DS. And while I will say that Nintendo has messed up the WiiU quite a bit, I figure we will see quite a few more people buying it once some key games come out (namely Smash Brothers).

Also, saying that this will be the last generation of consoles right now is kind of dumb. It's just something we have no way of knowing right now. Maybe in a couple of years, once we have a better idea of long term sales data, then we can make this kind of prediction. Right now though, the console market is looking pretty healthy.

But please, in the future, don't make an article about when Pachter says something.

Weaver:
Iwata is maybe not the best, but I hold nothing but scorn for the American version of business where the goal is to ensure next quarters profits are up to make fat cat shareholders some money even if it involves firing 40% of your workforce and ruins the company in 2 years.

Iwata, like most Japanese businessmen, is much more concerned about the longevity of the Company and creating a great working environment for his employees rather than than turning a quick buck for greedy shareholders who don't give a single fuck about anything beyond the size of their wallets. Yes, the WiiU is doing poorly. Yes, Nintendo is in a bit of a slump. But the 3Ds is really starting to take off, and when Bayonetta II and Smash Brothers are out I speculate LOTS of WiiU's are going to start moving.

Pachter can fuck right off quite frankly. How the hell are you going to play GBA games on a phone?
They more or less require actual buttons that are responsive instead of flaky touchscreen controls. Beyond Advanced Wars I would LOVE to see anyone play Minish Cap, Metroid Fusion, Super Mario Advance 2, (or really any game that requires reflexes) on a phone.

I keep hearing WiiU isn't selling but... I keep hearing people say they're buying one for Mario 3D World and Wind Waker HD. Plus I sold a bunch when I worked on Black Friday.

Bleidd Whitefalcon:

Agente L:
Why do we still pay any attention to pachter?

Has any of his "analysis" or "foresights" been correct? Ever?

The 'a broken clock is right twice a day' thing applies to him. He has been right in the most general of terms in a few cases. As for why we still listen to him... I have no goddamn idea

I mean he's not really blowing the roof of things:

He also expects a renewed interest in the PC platform as time goes on.

HOLY SHIT NO WAY! The PC already underwent a massive resurgence years ago. He's predicting things that already happened.

Weaver:

He also expects a renewed interest in the PC platform as time goes on.

HOLY SHIT NO WAY! The PC already underwent a massive resurgence years ago. He's predicting things that already happened.

So he can predict the PAST? That's kind of a useless trait in a analyst :/

GBA suggestion is pretty valid actually, specifically their pokemon games would be an absolute smash.
As long as if Nintendo were reasonable about price they would make a killing repackaging gens 1-3 on mobile platforms.
People have already created full GBA emulators for iPhone and android, so its easily technically possible.

Oh it's possible... It would just play poorly, since the lack of buttons would mean you would need to dedicate screen space to them.

ohnoitsabear:
But please, in the future, don't make an article about when Pachter says something.

1) The Escapist, like most content-driven sites on the Web, is funded largely by advertising.
2) Page hits and web clicks = advertising dollars.
3) Headlines and content that generates controversy = more clicks and comments.

This is why you see so many clickbait-y headlines and articles all over the internet--because the Web's economy is driven by it. It may not be a desirable state of affairs, but it's the way things are, unfortunately.

He also scolded Nintendo for not taking advantage of the mobile phone and tablet market, particularly with the shrinking audience for handheld systems. Pachter advised Nintendo putting Game Boy Advance games up as free downloads on mobile markets as well as offering more recent DS titles for between $3 and $5. This wouldn't just lead to more money for Nintendo but would create greater interest in their brands, he said.

Since when has Nintendo had any of their games on a platform other than their own? That just doesn't seem like something they would do.

I'm not going to lie, while this guy seems like an idiot, he does have (almost) a point. Why doesn't nintendo have DS classic games available for download onto like, a 3ds? that would be soooooo amazing. Seriously. they probably wouldn't be as cheap as 3-5 (that would be to good to be true) but I'd drop ten bucks to download Mario and Luigi: Partners in Time or something

I don't know this dude, but I think he's right about this being the last gen for consoles.

I usually just disregard anything Pachter says as being uninteresting, but this is the first time he's actually legitimately pissed me off. Iwata shouldn't be getting fired. On the contrary, we need MORE people like Iwata running companies. We need more CEOs and executives who's immediate reaction to the slightest bit of bad news isn't to start slashing jobs left and right. Who would instead acknowledge their OWN missteps and cut their OWN salaries instead. We need more people in charge that actually give a shit about their employees.

Because at the end of the day, all 3 consoles will sell terribly if no one can afford to buy any of them because corporate greed slashes jobs and wages so hard that people can barely even afford to keep themselves fed.

EDIT: On a bit of a tangent, I don't understand WHY the Wii U is selling so poorly. Every single person I ask why they're not buying it gives me the same reason. "I'm not going to buy it because it has no games I care about. Oh, except for..." and then they proceed to list off a whole bunch of games for it, or that are soon coming out for it, that they want.

He also scolded Nintendo for not taking advantage of the mobile phone and tablet market, particularly with the shrinking audience for handheld systems. Pachter advised Nintendo putting Game Boy Advance games up as free downloads on mobile markets as well as offering more recent DS titles for between $3 and $5. This wouldn't just lead to more money for Nintendo but would create greater interest in their brands, he said.

Shrinking audience for handheld systems? What the fuck is he talking about? The 3DS is doing well. It's already sold more in its lifetime so far than the DS had at the same point in its life.

And his criticisms of the Wii U are vague at best. Not once does he get into why the Wii U is failing (hint: lack of advertising, consumers still think it's a Wii add-on if they know about it at all). He's absolutely right that a big hit won't fix it, but totally fails to get into what actually would fix it. The fact is, they can absolutely recover, all they need is a serious boost in advertising budget.

P.S. Thanks

Agente L:
Why do we still pay any attention to pachter?

Has any of his "analysis" or "foresights" been correct? Ever?

Because he talks reasonably articulately and if you read his reports (not just the panel talks/Pach Attack) he is right quite a lot of the time, not in a perfect X will do this on day Y way the internet seems to think, but he sees the trends and gets the general picture of what will happen.

"Mostly right most of the time," doesn't really sound like a ringing endorsement, but it's a hell of a lot better than a lot of industry analysis companies do.

I suppose now would be a bad time to point out that despite the WiiU's awful, awful performance, the 3DS is selling like crazy, and Nintendo is still sitting on more money than Pacher can count, thanks to the Wii.

Nintendo keeps their hardware around as a sort of "Market DRM" not just for their games, it's for their entire business.
Meaning that until Nintendo loses the hardware, they will never sell their games in other markets that they don't have a direct stake in.

Pot meet kettle.

Yes, the Wii U is one massive cluster fuck of Nintendo getting a lot of things wrong about the market. But when Iwata's fucked up he's actually taken significant pay cuts as a result. Voluntarily I might add. But when Pachter gets stuff wrong? Well, apparently nothing happens because he still has a job and people still write articles about what he says. In recent history, Iwata has fucked up what? Twice? Once with the 3DS launch and once with the Wii U. And he managed to turn the 3DS around at least. How many times has Pachter gotten things wrong? Oh that's right, pretty much every time he opens his mouth.

Agente L:
Why do we still pay any attention to pachter?

Comedy. When he's right, he's right. But when he's wrong, he's hilariously, off-the-charts wrong.

Bleidd Whitefalcon:

So he can predict the PAST? That's kind of a useless trait in a analyst :/

You just offended Hindsight Analytics. :'(

gamernerdtg2:
I don't know this dude, but I think he's right about this being the last gen for consoles.

And it it's not, he'll just predict it again. Like he did for last gen's consoles.

Pachter talking about how other person doesn't deserve his job. Talk about irony.

Screw this guy. So... Nintendo isn't making stupidly sick amounts of profit so this Iwata is an asshole who should be fired? Did he completely forget that Nintendo is a Japanese company? Not subject our unfair laws concerning fiduciary?

"Oh noes, Iwata hasn't completely twisted the concept of 'entertainment company' around the American Worship of Money. Fire that incompetent fool of a CEO so they can get down to the proper business of completely debasing themselves."

This guy can piss right the hell off back to whatever hole he crawled out of to vomit his nonsense at us like he's actually important and knowledgable.

Can,t say the guy is wrong... say what you want but the marketting of the Wii U is not there... Nintendo CEO need to wakeup and do something to sales his console

I agree with his stab at Nintendo, but I don't see his predictions for future sales coming true, never do with this guy. And I'd like to know how 90 - 110 million sales as opposed to 100 - 120 millions sales constitutes Xbone "losing" this generation.
Sony will make a shit-ton of dough, Microsoft will make a shit-ton of dough. Depending on how thing go with these Steam Machines, nothing will change.
Nintendo's main problem now is: what does it do next in terms of consoles? The main problem is that people see the Wii U as sort of Current Gen and a half rather than Next Gen. I really think it was a mistake trying to launch so early. They can't just cut their losses with the Wii U and try again, that would be incredibly risky. But at the same time, can they really hold out for a whole decade (as predicted with the PS4 and Xbone) before trying a new console? Will consoles as we know them still be a thing in ten years?!

I know what I WANT to happen. I want Steam Machines to take off and for a standardised format to emerge, played across all prominent consoles. I'm sick of what is essentially already a standard format for games being arbitrarily split into three competing platforms.

I don't think Nintendo has any plans to try and go a decade between console releases. 5-6 years seems more likely, at which point they release some new console that makes the PS4 and X-Bone look absolutely archaic in terms of hardware and suddenly MS and Sony need to rethink the decade timeline or else see their systems fall back in relevance.

"Nintendo CEO Shouldn't Have His Job" Pachter Says

Look who's talking!

Only reason Wii-U is failing to meet expectations is purely due to bad marketing and many people thinking its an expensive peripheral to the Wii.

The console itself is fine with some great games worth owning with more on the way, I wouldn't put it out for the count, if Nintendo cranked up marketing and made it known the console is different to the Wii, then we would get somewhere.

The name did no favors, did it really have to be named that?

Nintendo's doing well in the handheld department, I don't think they need to give away games on phones to boost sales.

Nintendo seems to want to keep their backlog on their systems but they don't seem to be able to do that very well. It could be publisher related issues for why more games aren't added to the store but it's nintendo's fault for making the store so damn hard to navigate.

*Experience based on 3DS e-Shop.

Ya know... some people have already beaten me to it, but I'll say it still.

It's ironic he says someone doesn't deserve their job, when I can immediately think of someone who doesn't deserve his job either! Also considering that you have someone approaching and treating Nintendo, which I'll remind is a Japanese-based company, as an American company is EXACTLY the same shit that got Microsoft's Xbox 360 turned from a good competitor (interest was high prior to their Japanese reveal in Japan) to a laughing stock that most likely less than 50k people in Japan own, much less play.

I'm more surprised by the fact that Reggie Fils-Aime still has a job. It's completely obvious each branch of Nintendo acts of their own accord for the most part, and it was Nintendo of America that has been essentially leading the charge on crapping all over the dedicated fanbase that was needed for both the Wii and Wii-U to have any true staying power and reliable sales.

Bleidd Whitefalcon:

Weaver:

He also expects a renewed interest in the PC platform as time goes on.

HOLY SHIT NO WAY! The PC already underwent a massive resurgence years ago. He's predicting things that already happened.

So he can predict the PAST? That's kind of a useless trait in a analyst :/

But an excellent statistician :D

Yes, the Wii-U hasn't done splendid business. But it has a Mario game out now which is getting fantastic reviews (In 1080p and 60fps, as one reviewer noted), and Christmas is coming. Nintendo could turn things around- but its long-term strategy has never included diluting its existing console brand with cross-platform sales, and I don't buy that the idea of putting more games on a flooded mobile market is any more than the bitching of a lazy armchair quarterback.

Further, there's the small matter that Iwata is the guy responsible for Nintendo's policy of keeping loyal employees rather than engaging in sweeping layoffs to keep shareholders happy, which means he's made at least one decision that makes him worthier of keeping his job than Pachter.

I'm really starting to get tired of that schmuck tossing his opinion around like it was worth more than any of a hundred amateurs, let alone that his is the voice of Truth. Good Lord, there's got to be someone else video game reporters can go to for an opinion on this kind of thing! If his words actually make it to the ears of someone with the power to turn wheels, it's a sad day for everyone.

I'm confuse ... isn't the 3DS doing damn fine? Shrinking handheld market? I hate this man for just being a well paid flamer. His job is to troll and to say nasty things that sound smart. That or put a spin on trends and charts, but in reality have very little actuality to justify the core of the statements made.

Also ... the "I" word. Again. Innovation Innovation Innovation RAMS Innovation Innovation SUPAR GRAPHICS Innovation!
Seriosuly do us all a favor and STFU Pachter. Go curl up in a whole far away from civilization and broadband access.

It's like Pachter doesn't understand the basic of how console manufacturer earn money from licences.
Does he honestly believe Nintendo would earn more money if they went for the smartphone market and ruin their handheld market? Does he really think that Mario on a phone will earn more than Mario on a Nintendo handheld, the handheld and the licencing fees combined? If Nintendo ever shows interest in publishing games for a non-Nintendo platform, it will ruin their hardware market. And I don't see how the handheld market is shrinking. The 3DS is doing bloody well and it will reach the DS sales if it keeps going this way.

And the most important question, why the fuck does Pachter still have his job? He is even worse than a broken clock. A broken clock is at least twice a day right.

 Pages 1 2 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Registered for a free account here