CERN Designed a LEGO Treasure Hunt Using Google Street View

CERN Designed a LEGO Treasure Hunt Using Google Street View

CERN LEGO Monkey - Main

The organization behind the Large Hadron Collider has developed a frustrating treasure hunt using LEGOs and Google's Street View technology.

On the border between France and Switzerland, CERN runs the world's largest particle physics laboratory. Typically, this kind of place would be off limits to the public, but CERN recently opened its doors to Google's Street View camera. Now any science nerd can take an unguided tour of the CERN facilities. Plus, as if simply touring a particle physics lab wasn't already geeky enough, CERN's staff also turned the sever room into a LEGO treasure hunt.

"We're pleased to announce our first global scavenger hunt!" said CERN. "Spot three LEGO® figurines using Google's Street View and you'll be entered to win a gift of your choice from our CERN Gift Guide."

CERN's holiday gift guide is chock-full of CERN-branded bric-a-brac for the discerning particle physicist in all of us. But before you can go shopping, you'll need to uncover three LEGO figurines, and send the screen captures TreasureHunt-ComputingCentre@cern.ch.

CERN has always had a generous philosophy regarding the exchange of information and ideas, so it's not entirely surprising that we're getting a glimpse at the company's inner workings. This was, after all, the birthplace of the World Wide Web.

So, without CERN, we might never have found an efficient method for exchanging cat gifs.

Source: CERN

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EL PSY CONGROO!

On that note, this is pretty neat. I mean, why not have fun with it, plus it's a great way to get publicity. Imagine my surprise when I found out they had a gift shop though. I assume stocked with Mugs, T-Shirts, and Dr. Pepper.

Time for the usual pointing-out of the incorrect use of the word "LEGOs". In fact, the Lego group have said as such. I need to go find it now...

"If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs"" ( http://aboutus.lego.com/en-us/legal-notice/fair-play/ )

There we go. I know it's pedantic and annoying, but it really annoys me for some reason.

Anyway, on topic, this is awesome and I wish more organisations did stuff like this. Clever uses of internet resources to make fun and interesting things.

This is awesome! I got my 3 Lego screenshots
Now I hope I get that atom splitter I have had my eye on

PS- who cares how Lego is pluralised. The only thing worse than a Grammar Nazi is a Brand Nazi :-)

 

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