Xbox One "Immersive Gaming" Video Ad May Be a Bit Disturbing

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Xbox One "Immersive Gaming" Video Ad May Be a Bit Disturbing

This new ad by Microsoft for the Xbox One and Ryse: Son of Rome shows a man getting injured as he plays.

Microsoft has released a new video ad titled "Immersive Gaming" for the Xbox One and Ryse: Son of Rome, where it touts the game as being a little too real. In it, the player experiences gashes and cuts while playing Cryteks' next-gen debut, which might not be suited to everyone's tastes.

Using the marketing slogan " If it were any more real, it would be real," Microsoft wants you to believe that playing an action game such as Ryse will be so real that we can feel what's happening to our in-game avatar.

Speaking of Ryse: Son of Rome, if you haven't played one of the Xbox One's exclusive launch games yet, make sure to read our review where it states the action-adventure game has an "amazingly enjoyable and ruthlessly violent combat."

In other Xbox news, while cloud technology has seen an exponential increase in recent years, Microsoft executive Phil Spencer doesn't think this will be a suitable replacement for physical consoles anytime soon.

Do you think the video spot's in good taste or is Microsoft banking on shock value too much to catch attention?

Source: DualShockers

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So a game based on a battlefield where you don't have to think at all, you're hundreds of times more powerful than everyone else, and that lets you get past even when you fail the QTEs? Sounds super immersive to me.

When video games do hit this level, I will be thrilled. Okay, like the holodeck, there better be an option to turn the safety on, but still this would be amazing. I would love to be able to play a game using my real body and my level of reflexes. That would be a blast. Not sure if I would enjoy the actual harm part.

lmao this is the cheesiest ad.

The downside is I can already see the anti video game crowd using this as ammunition for how immerse violent games are bad.

The message I get from this ad is that buying an Xbox One is a form of self mutilation.

A pretty bad advertisement overall. Still don't think it comes close to the "WTF" factor that was this though.

So, at least that's something.

"If it were any more real, it would be real."

I literally took off in the roflcopter after getting to that part in the post

"Actually, the guy tried to kill himself because he realized he spent $560 for Ryse: Son of Rome."

Best youtube comment ever...

Disturbing? To me, no. To overprotective parents probably, yes.

The thing that's really stupid is the sheer audacity to call their launch title as close to real as gaming gets.

TwoSidesOneCoin:
"If it were any more real, it would be real."

I literally took off in the roflcopter after getting to that part in the post

Same. :) That seems to be their marketing slogan now for Xbox One, so get used to it.

So... Xbox One is Videodrome?

Nouw:
So... Xbox One is Videodrome?

DEATH TO VIDEODROME, LONG LIVE THE NEW FLESH!

OT: This is one stupid-ass ad. The fuck's going on at Microsoft these days?!

Fappy:

Nouw:
So... Xbox One is Videodrome?

DEATH TO VIDEODROME, LONG LIVE THE NEW FLESH!

OT: This is one stupid-ass ad. The fuck's going on at Microsoft these days?!

Maybe Sony's marketing department got to them. :0

Oh yeah, because anti gaming lobbyist needed more ammuntion. Not to mention the commercial is just plain bad. I could see how it might appeal the the dudebro demographic that microsoft seems to aim for though. Still, I've definitely seen worse console commercials.

...ESCAPIST RESUME.

*posting commences*

Yeah, I just took a bathroom break and mistook the sink for a keyboard and the mirror for a computer screen. This site is some serious shit.

...or maybe that was just an acid trip.

OT: That's pretty scandalous hyperbole.

Yeah, that doesn't make gamers look psychotic at all...

I was really hoping this was about to go back to the old days of 1990s video game advertising. Like his arms just fall off and then he falls over they play a bunch of game footage and then the last 4 seconds is him on the floor in pieces making weird funny noises and then he screams SEGA! and then black screen.

We're not saying that the XBox One will engineer a psychotic break some time after you stop playing, but then again... we're not sayin' it won't.

...Is the "suffer and bleed" experience really what anyone is looking for from their video game console? Wouldn't it be over five hundred dollars cheaper just to stick a fork into a wall outlet?

I'm kidding, please don't stick a fork into a wall outlet and sue me. Sticking flatware into sockets is a very, very bad idea, and not a way to get any sort of kicks. Also it will do bad things to both your fork and your electric bill.

Anyone else annoyed by how much water the guy was wasting?

Couldn't he at least have turned the tap off whilst having his psychotic breakdown?

The cool part is that Kinect is watching you die and can call for help... or will it?

Speaking of Ryse: Son of Rome, if you haven't played one of the Xbox One's exclusive launch games yet, make sure to read our review where it states the action-adventure game has an "amazingly enjoyable and ruthlessly violent combat."

I am sorry but is that the same Ryse that Yahtzee reviewed cause it sure as hell does not seem so. Ahh but whatever just a stupid add to a stupid game thank god i do not watch TV.

http://www.escapistmagazine.com/videos/view/zero-punctuation/8525-Ryse-Son-of-Rome

"Buy our console, it'll cut you!"

buy our console and

YOU WILL DIE!

that surely gives me a hard one to buy one of these consoles.
cant wait for the games with extensive torture scenes.

great marketing, moronsoft.

Can we please move past the "It's so real that it's real" marketing? We've been doing it since before 3D graphics and it's only getting cheesier.

"Graphics so real, you'll get PTSD!"

This is not very good marketing.

Undomesticated Equine:

Speaking of Ryse: Son of Rome, if you haven't played one of the Xbox One's exclusive launch games yet, make sure to read our review where it states the action-adventure game has an "amazingly enjoyable and ruthlessly violent combat."

I am sorry but is that the same Ryse that Yahtzee reviewed cause it sure as hell does not seem so. Ahh but whatever just a stupid add to a stupid game thank god i do not watch TV.

http://www.escapistmagazine.com/videos/view/zero-punctuation/8525-Ryse-Son-of-Rome

The Escapist had some 'sponsored' articles about Ryse, so naturally the game was 'good'.

Anyone else find it curious that he was playing with a controller and not the super amazing totally awesome Kinect 2.0? Maybe the game is so immersive you don't even need to aimlessly flail around like a seizure victim to play it!

"If it were any more real, it'd be real."

Just fuck off, please. Holy shit what an absurdly self-indulgent slogan. Video games are nowhere close to reality and won't be for a very very long time, if ever. I thought false advertisement was illegal.

In a worst-case scenario I can see concerned mothers spinning this slogan negatively by interpreting it as "your child won't differentiate fantasy from reality."

It's like Sony and Microsoft have switched personalities this generation.

With MS selling the more expensive system, though slightly less powerful while the PS3 was more powerful but an arse to code for. With a peripheral nobody wants, Sony's was Sixaxis - you forgot it existed didn't you? And with the crappier ads, hey at least the PS3 ones were pretending to be arty - and thus you could laugh at the pseudo-intellectual bumpf.

The scary thing is: In the end it was Sony who sold the most stuff... ..I dread to think what MS would have to do for the Xbone to pull the same trick.

So, like. Why'd he need to say "Xbox, resume" if he had the controller in his hand? Wouldn't it have been faster just to press the B button than to speak a full sentence?

Edit: Well . . . maybe not a full sentence. I dunno. Still seems odd to me.

Ugh, now that my eyes have stopped rolling. The guy is having a psychotic break and this is how they want to make a console move? [[Seriously though, what is it with Microsoft and emotionally unstable people in their ads. The sports ad had a guy that started out having a rather nice party with lovely guests and his tv outside for some reason; but he transformed into screaming, fist-shaking lunatic - isolated from his guests in his intensity, and yet simultaneously the center of attention by the end of the spot. And in this one, a different jerk is suffering some kind trauma? Withdrawal symptoms accompanying self-destructive behavior? Like, he's got real problems.]] I'm not endeared to the product by watching people we should all clearly stay the hell away from use it.

Also, the triple A industry is evidently forever in love with realism. And it will seemingly suffer forever over confusion of realism's effectiveness.

Realism, photorealism, any kind of realism does not equal immersion. It never will. There is a significant part of the industry that will, I suppose, never understand that these are to completely different concepts.

The more realistic the appearance, the more realistic the expectation. And in a game, the experience can only go so far to match the appearance.

Also, talking to my electronics, and skype and tv and movies and all the other extra not-a-game stuff attached to the gaming "experience" is instant death for both realism and immersion as far I'm concerned.

But I get it, it's an ad campaign. They know the market they are targeting. It's not the worst console ad, nor is it the best, and it is certainly not meant to be intelligent.

You already have to pay an arm and a leg to buy an Xbone and a copy of Ryse, now you're telling me I've got to carve myself like a suicidal pumpkin as well? no thank you.

Most of this advert would make a perfectly good psychological movie trailer. A man clearly going insane interlaced with brief flashes of Romans. All it really needs is to show his "enemy" which would turn out to be his boss.

Say what you like about the old PS3 ads, at least they were weird for the sake of being weird. This appears to be trying to be serious, and failing miserably.

So it's so real you'll hallucinate being injured? That's not a good idea, and I've played that terrible game on a friends console it sucks, it's repetitive as hell and it just isn't fun even a little bit.

Well this should be a good clip for the next "can video games turn us into psychos" Fox News witch hunt.

Yeah, creepy. Not as creepy as Sony's more legendary commercials but creepy all the same. Looks like the two consoles switched place this time. But without Sony giving Microsoft the non-US market.

Sorry Microsoft, but that hardly sells it to me. I don't want my video games to be that real.

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