L'Oreal Teams Up With Google Glass for Hair Styling Tutorials

L'Oreal Teams Up With Google Glass for Hair Styling Tutorials

LOreal Glass PR

Hair care giant L'Oreal USA is using Google Glass to make hair styling lessons from the stylist's point of view.

Hair styling tutorials aren't rare on YouTube, but L'Oreal's collaboration with Google Glass offers a different perspective for the would-be hair stylist. L'Oreal subsidiary Matrix announced January 17 that it would be producing a three-part program titled Matrix Class for Glass. First, Matrix will produce a series of in-depth video tutorials using Google Glass. Second, celebrity stylist George Papanikolas will introduce the Matrix Eye for Style Chair at The Andy LeCompte Salon in Los Angeles, where clients will receive a video copy of their hair styling session, to serve as an at-home tutorial. Third, a series of online classes in hair cutting, coloring, styling and finishing will be produced, for use by professional stylists and amateurs alike. L'Oreal will also be releasing a Google Glass application in late spring 2014.

Recreating a salon hairstyle at home can be difficult, and anyone who has tried has likely wished they could have seen exactly what their stylist was up to behind their head. Plus, hairstyling students will likely benefit greatly from being able to directly see the perspective of skilled stylists. Hairstyling is just one skill that could benefit from tutorials made with Glass. The project isn't the first time that L'Oreal has used Glass. It used the wearable computer to cover Mercedes Benz Fashion Week in Madrid last year.

The intersection of wearable technology and fashion is getting fuzzy, and it's not likely to stop any time soon. After all, there's no reason you can't have the latest tech and look good wearing it. Smart watch maker Pebble recently revealed the swanky Pebble Steel, and CSR recently unveiled smart jewellery prototypes that communicate with iPhones using Bluetooth and alerts the wearer to new notifications on their phone. I'm looking forward to pants that send me a text message when they need to be washed.

Source: Matrix Press

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given that they attempt a pov with really close over the shoulder shots, it makes sense.
but wasnt the google glasses set to only record about a minuite straight?

I tested google glass for around an hour. It is shit. Hard to callibrate the position when you put it on - the immage barelly shows. The 'touch controls' are tripe and unresponisie. The GUI/HUD thing is retarded at best.
What a thing like this could be is an accessory to your phone/tablet, nothing more.
In it's current state - do not even try to buy.
Oculus Rift on the other hand was pretty neat, can't wait to test out the newer versions ^^

If someone ever gets the AR eye-wear concept right, hands-on training aid sounds like its niche. But otherwise...

MarlaDesat:
After all, there's no reason you can't have the latest tech and look good wearing it.

What? No! Seriously, unless you're doing Star Trek reboot cosplay or something, it looks dorky. And I wear prescription glasses, so I ain't saying that lightly.

rhizhim:
given that they attempt a pov with really close over the shoulder shots, it makes sense.
but wasnt the google glasses set to only record about a minuite straight?

Theres a video on youtube of a guy recording a game of ice hockey while hes playing for about 15 minutes or so, so I guess it can record a little bit longer.

Personally I think it'd be kind of neat to record a tabletop roleplaying session with google glass.. be even cooler if it could be set up so that when you looked at a player you'd see their character stats and stuff!

rhizhim:
given that they attempt a pov with really close over the shoulder shots, it makes sense.
but wasnt the google glasses set to only record about a minuite straight?

The 1 minute problem was noted due to lack of memory storage in the glasses (it has be a small machine and thus not much space in it), however if you find a way to stream the data out (wifi perhaps?) or make larger storage as technology advances that is easily overcome. and any software limitation can easily be altered by person who knows how to develop for android (since google glass is running a form of android anyway). so Loreal could easily overcome that.

EiMitch:
What? No! Seriously, unless you're doing Star Trek reboot cosplay or something, it looks dorky. And I wear prescription glasses, so I ain't saying that lightly.

The key thing here is to make Google Glasses look like regular sunglasses. sunglasses are cool right?

 

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