Raptor-Riding Commander Shepard Graces Old Spice Ad

Raptor-Riding Commander Shepard Graces Old Spice Ad

Mass Effect 3 - Main

"I'm Commander Shepard, and this is my favorite deodorant on the Citadel."

Old Spice clearly listened to the fan critics who said that Mass Effect 3 should have ended with its main character wielding a pair of nunchucks while riding a Rastafarian raptor. One of its newest line of online advertisements features a carbon copy of the character as part of an elaborate prank website.

What appears to be a simple website selling flavored soul patch powder quickly turns into Isiah "Old Spice Guy" Mustafa chiding viewers for their terrible taste in facial hair. The video ends with a "visual representation" of how Old Spice will make you smell, which is apparently a Commander Shepard lookalike mounting the Raptorfarian while brandishing a pair of nunchucks.

The Mass Effect-inspired ad is part of a new online marketing campaign by Old Spice called "Interneterventions" and all follow the basic formula of offering a fake "manly" product and then Mustafa showing up to set the viewer straight. Other videos in the series include a coupon for getting a barbed wire tattoo half off with purchase of a tribal tattoo and "Brodos," condos built inside of gyms.

And while the N7 hero riding his trusty dinosaur steed into battle would have made for one heck of a scene in Mass Effect's finale, its probably not in the recent 539 page fan rewrite of Mass Effect 3 that was recently made public.

Source: FlavorPatch.com

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Well, this makes me feel particularly glad I was never heavily invested in that series...

I have the feeling that the advert may have taken some inspiration from Critical Miss.

And now that advertisement is going to be haunting my dreams. Haunting them in the best possible way.

Whew! Was afraid I'd have to change deodorants there for a minute. Because if Old Spice was licensing EA products, I'd have to find a new brand.

I swore in 2008 that EA would never get another penny from me. And any product that cross-promotes with EA gets added to my boycott.

Mark Meer even got wind of it:
https://twitter.com/Mark_Meer/status/426552006736482304

(don't know how to embed tweets)

My Commander Shepard has a soul patch...

I'll be leaving now.

Damn, best Mass Effect ending ever, it all makes sense now. Bioware eat your heart out.

Can we have a Fem!Shep version, because that's a damn classic!

What the hell does he think this is, Star Trek Online?

I would so have loved the original mass effect so much more if I could have ridden dinosaurs in it. But no, I got shitty limited planet exploration and bland cover based shooting and the worst vehicle handling since Monster Truck Madness 2's Ice Hockey mini game.

And yes, I did play through the whole game. How the hell was this popular enough to generate a whole series?

Racecarlock:
I would so have loved the original mass effect so much more if I could have ridden dinosaurs in it. But no, I got shitty limited planet exploration and bland cover based shooting and the worst vehicle handling since Monster Truck Madness 2's Ice Hockey mini game.

And yes, I did play through the whole game. How the hell was this popular enough to generate a whole series?

You had sex with aliens and you could punch people in the face (evil path). Otherwise not many outer space RPG 3rd person shooters out there with a decent story.

As for the commercial/ad, I gave me a chuckle at best. Really can't say anyone aside those that played ME would understand the armor. Otherwise they'll just think it's some kind of astronaut. What really made me laugh was the video that accompanies the solid gold ear piece.

NinjaDeathSlap:
My Commander Shepard has a soul patch...

I'll be leaving now.

Did you have him try to add flavor to it? :P

Gotta say I was hoping for a bit more from the ad other than a spinning image, but it still got a chuckle out of me.

Gordon_4:
Can we have a FemShep version, because that's a damn classic!

Secret: Strong Enough for MaleShep...

 

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