New Japanese-Developed Bra Only Opens When a Woman is "In Love"

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New Japanese-Developed Bra Only Opens When a Woman is "In Love"

A Japanese lingerie company has developed an app and a bra as part of its "True Love Test," which cannot be unhooked without "true love."

Can you believe there's a bra developed that only unhooks when the person wearing it is "in love?" This is what Japanese lingerie maker Ravijour has made with its "True Love Test" as part of its 10th anniversary. In the video explaining and demoing the technology, it states that people in love experience an "instant boost in excitement" that is unlike any other excitement people encounter in life. When this is triggered, the adrenal medulla then secretes "catecholamine," which then affects the autonomic nerve and thus stimulates a person's heart rate. The device works by sensing the woman's heart rate signal and sends it to a special app via Bluetooth to be analyzed. Once done, the app calculates the "True Love Rate" based on changes to the woman's heart rate over time and once it reaches a certain value, the bra unhooks automatically.

Currently, the "True Love Tester" is not for sale, but if you purchase 5,000 Yen (around $50) worth of Ravijour lingerie, you can then enter a draw to win a chance to test it out at hotels in six different cities across Japan.

Needless to say, this is something parents and women might be interested in to make sure any activity done is made out of love and not out of any spur-of-the-moment ideas or intoxication. Of course, this is with the belief that how the app analyzes love is the real deal.

Would you want this bra to be available commercially or would it cause more problems than it solves?

Source:IT Media, NicoNico via Kotaku

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Not sure if I should be impressed or...

It seems like the sort of thing conservative parents would whole-heartedly support.

I am still not sure how to react to this, I mean, what if people just want to have sex for fun?

It reminds me of that chastity belt from that Robin Hood spoof.

"any activity is done out of love"? You can still cop a feel through a bra and it's not like you lose your virginity through your boobs.

That aside, how do you take it off? Scare yourself? Give yourself an O?

This just seems like an unnecessary invention! Talk about over engineering something! "I can't get my bra off 'cos I'm not in love ...".

Jeez!

Couldn't it just unhook itself out in public then?

And not like you need to take the bra off to have sex. lol

it seems pointless and gimmicky as all hell,
can you imagine if your clothes flew off every time you got aroused? oh it would be amazing.

seditary:
Couldn't it just unhook itself out in public then?

And not like you need to take the bra off to have sex. lol

Up next: "True Love Test" panties!

Seriously, that's quality rave music. Japan, you've done it again!

Seriously, though, I hope this doesn't lead to a shocking spike in cases of women's bras firing open and catapulting around public areas. That would be a faux pas.

So...Are you supposed to just keep it on all the time? When you're sleeping? In the shower? Wearing a strapless dress?

Do you have to fall in love every time you want to remove your bra?

Wait, so what if you put it on in the morning and don't fall in love during the day? Do you just have to keep wearing it for years until you find your true love?

The fact is you don't need to unhook a bra to get it off, most bra straps are strechy enough for you to just pull it wider and up over the girls head. Or failing that sliding it downward doesn't require any effort (on a non-fat girl anyway, I don't mean that offensively).

The hooks are just for practically.

It's the same as a coat or shirt, the idea may be to use the zippier/buttons to get it on and off, but you don't really need to.

True love is a pair of Scissors? That explains lesbians.

Since it unhooks based on heart rate, other things that will unhook this bra (remember, it unhooks automatically):

Exercising.

Watching a scary movie.

Being held up at knife point. Just imagine this one. "Give me all your money and no one gets hurt!" *bra unhooks* "Uhhhh...."

Azuaron:
Since it unhooks based on heart rate, other things that will unhook this bra (remember, it unhooks automatically):

Exercising.

Watching a scary movie.

Being held up at knife point. Just imagine this one. "Give me all your money and no one gets hurt!" *bra unhooks* "Uhhhh...."

While I don't find the bra to be particularly effective at anything it is intending to do, based on what was shown in the video for the bra to unhook your heart rate needs to be within certain parameters. They had a high heart rate level labeled jogging as an example of where it wouldn't unhook, so very specific circumstances would be needed, and any kind of fight or flight reactions are likely to be too high.

Edit: I just looked at that spot again, and it appears you need to be within the parameters for an extended period of time as well. This is speculation on what is shown in the video, but it makes sense so your bra isn't just popping off every ten minutes.

Instant internet over-analyzing of dumb niche gimmick initiate.

Apparently, all women seek true love. Spur of the moment activities don't count it seems.

People who ask "How will I take off my bra, if I don't fall in love?" are missing the point.

You just need to look in a mirror. At the end of every day, this bra challenges you to love yourself. Ravijour's is spearheading fashion that works to improve the wearer's quality of life through self-reflection.

I'm anxious to see more clothes created with these ideas.

Never thought I'd see the day where an eloping couple would have to keep track of her catecholamine secretion levels... as if there wasn't enough for them to keep track of already.

Does she have to watch the Notebook or read Jane Austin every time she wants to go to bed by herself?

So, what if a woman truly falls in love with the wrong kind of man who just wants to get in her panties?

You know, like those examples they gave in the beginning of the video?

Azuaron:

Watching a scary movie.

Now I can't stop imagining an Asylum version of 'Her.'

The Iphone sends a signal that unhooks her bra during a scary movie.

Siri, are you trying to seduce me?

Naw babe, that was just your elevated heart-rate. *moves closer by rumbling*

Such a bad idea on so many levels!

One had better hope the bra never mis-reads something like nervousness as love... "I'm glad that so many of you have come here tonight to see me speak, I-" *SPROING*

Also, assuming the purity of the designers' motive, wouldn't it be far more useful to check if the would-be paramour who wants to unhook the bra is in love?

What if you want to say take it off to wash it? Will it not work unless you love laundry?

This is a terrible idea, what happened to bras that comes off when she's them off?

I like this idea of my underwear spontaneously flying off my body at the sight of my husband.

Where does this leave women who aren't in love but are just in the mood for some sex? Seems like this is a load of nonsense designed to feed into the stereotype that women are excessively emotional creatures for whom sex must be an intimate connection with another person...

Today, "love" bras. Tomorrow, high-tech chastity belts.

Either way, who honestly thinks this is a good idea?

image

.... .. What.

Well, I mean it seems like a cool invention and holds potential... but at the same time, it made me laugh out loud for a full 5 minutes. Imagining a scenario where i'm out on a date with a girl and she feels very close to me- only for her bra to just fly off in the middle of the table while having dinner. In a public place, being 'exposed' for all to see.

Though, it's probably more complicated then that. Perhaps the device you have will ask 'permission' for it to be taken off. Along that, you could just remove it by pulling it over the head.

Reminds me of the Anti-Rape underwear... only, this is done in a style that if you're in love with the guy (or girl), it'll just fly off half way across the room. What would be more interesting is underwear that tases people when they pull on it rather then lightly unstrapping it. That way, people who are harassing women and being to aggressive will just get 10,000 bolts. Or maybe underwear that makes a large siren noise when pulled off unless you know the 'right' way of pulling it off without making the siren go off. Who knows, but interesting project... though hilarious in it's own way.

I wonder how it would work on a couple that has been together for a long time.

I mean... my heart doesn't pound for my wife the way it used to, but that's because I'm not a nervous wreck every time I can feel her breath, these days.

Still love her.

This just in: Japan is still weird.

OT: I don't know why, but I have this really crazy idea of a Japanese remake of Robin Hood: Men in Tights, where true love activates the bluetooth-operated chastity belt.

I have a vision... I see... frustration... tears... broken relationships... and a high-tech bra.

Okay guys: keep your shirts on.

This is not a real product. This will never be on sale to the general public, and is never going to become popular and is not intended to ever go on sale. This is a marketing gimmick. Japanese lingerie companies announce some weird and wacky bra concept every year. One year IIRC they had air-conditioned cups. One year they had goldfish tanks in them. They do this because of Japan lies at an intersection of 3 unique issues regarding lingerie marketing-

1. Japanese men are often very interested in female breasts. Self-conscious Japanese women therefore tend to be very concerned about the appearance of and presentation of their breasts (either making them appealing to men they want interest from or concealing them from the loads of men whose attention they don't want to attract).

2. Japanese bras tend to be fairly indistinguishable from one another- they appear to pretty much all be lace-covered cups with extra padding to appeal to the women in point #1. As a result, Japanese lingerie companies tend to all pretty much look identical to one another. Aside from Peach John (which is limited in its target demo to precocious teens and early 20s who want to look different from "typical" Japanese women their age) there is no brand identity that I've ever noticed in bra manufacturers.

3. Japanese people love to tinker and tack on mechanical or electronic devices in novel ways.

So every year lingerie companies come out with these wacky products not to sell, but to grab people's attention and try to get the public to remember who they are the next time they go shopping for underwear. No one will actually buy any of these, and even if they did no one would wear them except for to a pre-arranged trip to a love hotel. No one thinks these devices serve any practical purpose and no one is under any delusion that heart rate is a perfect measure of whether or not a woman is in love. It's all just marketing. It's the across-the-pond equivalent to a Victoria Secret photo shoot, which doesn't really exist in Japan because Japanese consumers don't react to lingerie models the same way westerners do.

Bonus fun fact: Aside from stores selling Peach John, almost every lingerie shop I've ever seen in this country uses photo advertising portraying western models in their underwear.

How the fuck are you supposed to bathe if you are wearing one? See this is why none on the internet takes Japan seriously, all their weird shit ends up here. (joking)

Akichi Daikashima:
Not sure if I should be impressed or...

It seems like the sort of thing conservative parents would whole-heartedly support.

I am still not sure how to react to this, I mean, what if people just want to have sex for fun?

It reminds me of that chastity belt from that Robin Hood spoof.

And unless its made out of metal or something...

a pair of scissors kind of makes the test irrelevant.

Plus... there's an inherent flaw here... it assumes everyone has the same response to 'true love'...

health isn't as universal as we'd like... so why would physiological responses be?

So it works primarily on elevated heart rate, meaning a good set of high intensity cardio would probably be enough for it to pop open.

...brb, joining a gym.

increased heart rate for extended period of time....
ummm im going to this job interview and im nervous so my heart rate and extiement elevates and bam i get naked while being interviewed.
totally going to work. Then again, this may turn in your favor too!

DANGER- MUST SILENCE:
.

So much information. thank you, TIL[1]

[1] Today I Learned

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