Sony Selling Waterproof MP3 Player Inside Bottles of Water

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Sony Selling Waterproof MP3 Player Inside Bottles of Water

Well, that's one way to convince your customers that your product is genuinely "waterproof".

We've all been burned by "waterproof" products in the past, that turned out to be about as resistant to water as they are to lava, so, when Sony decided to market its new waterproof MP3 player in New Zealand, it needed a way to prove to its customers that it was genuinely, actually waterproof. Cue "The Bottled Walkman," a collaboration between Sony and ad agency DraftFCB to sell the new NWZ-W270 Walkman immersed inside bottles of water.

While the device first hit American stores in January, 2013, for its New Zealand debut it will be available not from electronics shops, but from vending machines, in gyms and other places. It does, after all, come with a free bottle of water. You can check out the official ad that is running in New Zealand in the video above.

The NWZ-W270 is specifically designed to be an exercise companion, able to accompany you anywhere in the gym - even into the pool! It has 4GB of inbuilt storage and features inbuilt headphones for ease of use and an unobtrusive fit. It boasts eight hours of battery life, and for those of you who often forget to charge before going out, a three minute charge will apparently give it an hour of life.

It's certainly a very novel way to advertise a waterproof product, and this product certainly has a market for swimmers and snowsports enthusiasts alike.

Source: The Next Web

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Well, that's one way to drive the transport costs up...

On a serious note, 4GB in 2014 is just pathetic. I can get 32 GB micro SD cards for a couple of bucks, and that in retail. Any word on what that thing costs?

Chaosritter:
Well, that's one way to drive the transport costs up...

On a serious note, 4GB in 2014 is just pathetic. I can get 32 GB micro SD cards for a couple of bucks, and that in retail. Any word on what that thing costs?

This, I wanted a new Sony walkman so I don't have to carry my big and yet quiet on the volume nexus 7 but that size is so piddly small compared to what a Micro can offer.

Come on Sony ramp up the storage space so we can fit so much more on there for value.

Chaosritter:
Well, that's one way to drive the transport costs up...

On a serious note, 4GB in 2014 is just pathetic. I can get 32 GB micro SD cards for a couple of bucks, and that in retail. Any word on what that thing costs?

would you really want that much music on an mp3 player with no screen? It looks like it has no screen but i haven't really checked...

Meh. It's been done.

image

What really surprised me is the storage size. 4gb? Really? That's just NOT enough. Shame, too. I'd have loved a waterproof wireless headset/mp3 player. My Nokia BH505 (which are supposed to be water resistant with an Ingress Protection rating of 54) short out if you as much as cough at them.

4GB is a bit sad, that said I use an old 8GB nano to workout with and my gym playlist is less than 4GB.

How hard would a waterproof micro sd port be? Not like water will harm the card, just need a slot and contacts...

4gb should be plenty for a gym playlist, I have no idea what you guys are on about when you think its not enough. For me that's what, a couple hours worth of songs?

Dogstile:
4gb should be plenty for a gym playlist, I have no idea what you guys are on about when you think its not enough. For me that's what, a couple hours worth of songs?

My 4gig has about 200 songs, 5 or 6 audiobooks and a few playlists set up and it's not even using 2 gigs. I don't know what people are complaining about, it's more than adequate since, y'know, all it does is play music.

On another topic, I wonder if the water is any good.

It's a Waterproof thing to listen to music while you're at the gym or whatever, which is more than a couple of hours which seems like more than enough... depending on the cost though, I doubt that someone at the the creative team thought "lets have people dump ALL their music on it".

Lol @ people whining about 4 gigs. It's for the gym, as others have already said. 4 gigs is huge if only for that purpose. On top of that I can get a 32 gig sd blah blah. Sure you could, but would the device you put it in be waterproof?

Sony seem to be on a waterproof craze recently, what with the Xperia Z phones and tablet, any word on the Vita slim being waterproof?

My Zune library says is has about 1000 songs and is clocking at around 8gig, so ya, 4 is more than enough for a gym workout and then some. If they're selling it at around 30-40, preloaded with current 'workout' tunes, I could see this catching on(I loved my old Walkman before giving it away and upgrading to the ZuneHD, easily my favorite mp3 player).

so wait, are the earbuds waterproof too, or what?

weirdguy:
so wait, are the earbuds waterproof too, or what?

The earbuds are the mp3 player

Shadow-Phoenix:

This, I wanted a new Sony walkman so I don't have to carry my big and yet quiet on the volume nexus 7 but that size is so piddly small compared to what a Micro can offer.

Come on Sony ramp up the storage space so we can fit so much more on there for value.

At least they havent designed extra cards for that that cost up to 100$

Chaosritter:
Well, that's one way to drive the transport costs up...

On a serious note, 4GB in 2014 is just pathetic. I can get 32 GB micro SD cards for a couple of bucks, and that in retail. Any word on what that thing costs?

100$

newwiseman:
4GB is a bit sad, that said I use an old 8GB nano to workout with and my gym playlist is less than 4GB.

How hard would a waterproof micro sd port be? Not like water will harm the card, just need a slot and contacts...

You need to waterproof the contacts so you need the whole card enclosed. That said it is possible else my waterproof smartphone woudnt hold out in the water

My question is who carries around $100 in coins to buy one of these things :/

I guess I'll be the only one here to complain that the player is probably contaminating the water. Sure the storage is small, but who wants to drink the water its been sitting in for who knows how long?

Unless of course you aren't supposed to drink it, to which I say STOP WASTING WATER! j/k

And if you get a dud that actually wasn't as waterproof as sony thought, well there's really not much you can do since you bought it FROM A FUCKING VENDING MACHINE and therefore have nowhere to return it. Seriously, does anyone actually buy electronics from vending machines, and if so WHY?!

Meanwhile i had no trouble carrying my regular MP3 player durign the rain because youk now its not like i go bathing with it!

Chaosritter:

On a serious note, 4GB in 2014 is just pathetic. I can get 32 GB micro SD cards for a couple of bucks, and that in retail. Any word on what that thing costs?

wow, 4GB on an mp3 player is something i got when i bought one 5 years ago. heck, a 4 gb usb stick is way too small nowadays. it should be minimum of 16 gb there.

Dogstile:
4gb should be plenty for a gym playlist, I have no idea what you guys are on about when you think its not enough. For me that's what, a couple hours worth of songs?

Erm when did 4 gbs became enough? heck, when did 2 hours of playlist became enough.
And its not like you use MP3s only for gym now is it.

Ninmecu:

My 4gig has about 200 songs, 5 or 6 audiobooks and a few playlists set up and it's not even using 2 gigs. I don't know what people are complaining about, it's more than adequate since, y'know, all it does is play music.

you have ONLY 200 songs, and judging form audiobooks either they are very short or are in abysmal audio quality. my old mp3 player is 4 gb and i could easily have enough stuff to store in 8 gb already, and thats NOT counting the audiobooks.

Grabehn:
It's a Waterproof thing to listen to music while you're at the gym or whatever, which is more than a couple of hours which seems like more than enough... depending on the cost though, I doubt that someone at the the creative team thought "lets have people dump ALL their music on it".

implying all our music would fit in a 32 gb card....

Waaghpowa:
Lol @ people whining about 4 gigs. It's for the gym, as others have already said.

mp3 players are only for gym? since when? or for that matter, how does that matter about space size at all?

Megacherv:
Sony seem to be on a waterproof craze recently, what with the Xperia Z phones and tablet, any word on the Vita slim being waterproof?

The water proof phone thing has to do with people in Japan using their phones in the bath. As for the Vita, no, they are not planning on setting it up with waterproofing anytime soon.

OT: So, they gave away a bunch of them first? Will they be sold in bottles of water on store shelves? I'm really confused as to what that Ad was getting at.

LittleMikey:
My question is who carries around $100 in coins to buy one of these things :/

We have a winner! I was wondering who'd be the first to notice this!
And imagine been next in line in the queue for the vending machine... all you want is a bottle of water and theres some guy pumping in all the loose change he has for a mp3 player!

Now that is a very cool strategy! Even if it's been done before, that doesn't take away any of the novelty if you ask me.

Inspired by this, I think I'll go and sell my fireproof pants in the mouth of a volcano.

Show off much, sony?

This just in - I'm in a pool posting this with my phone. Which is waterproof. And is also really hard to type on.

...
<.<....
>.>....
Ok, maybe I lied and I am infact inside because it's pitch black outside, but the point still stands!

Anyway, jokes aside, this seems like a cool thing and an amusing way to sell it, but I think 4 GBs is alright depending on how much these things cost. If they are above 100, I'd say a big fat no to them. There's a difference between having an MP3 with 4 GBs, which is ok, and charging $200 for said MP3, which is not.

In other news, waterproofing is actually becoming really cool now-a-days. My phone (Xperia Z1) is actually really good and generally fast overall, but the waterproofing is what really amazes me. I've pulled off more than a few pranks on my mates with things like betting to see how much they'll pay me to throw my phone in a bucket of water or pretending to drop it into something. The phone actually works underwater and the speakers sound really cool.

I remember when waterproofing meant it spilt and water kinda sat in the case after your first dive and from then on when you put the speakers on you just got a faint buzz of static. Oh, shitty waterproofing, you really were not nostalgic in any way, shape, or form.

putowtin:

LittleMikey:
My question is who carries around $100 in coins to buy one of these things :/

We have a winner! I was wondering who'd be the first to notice this!
And imagine been next in line in the queue for the vending machine... all you want is a bottle of water and theres some guy pumping in all the loose change he has for a mp3 player!

Uh, you can pay at the vending machine with a credit card; in the video the card slot is the black square just above the keypad. :/

VladG:
Meh. It's been done.

image

What really surprised me is the storage size. 4gb? Really? That's just NOT enough. Shame, too. I'd have loved a waterproof wireless headset/mp3 player. My Nokia BH505 (which are supposed to be water resistant with an Ingress Protection rating of 54) short out if you as much as cough at them.

Here's it's competition ( http://www.apple.com/ipod-shuffle/specs.html ) hmm looks like 4GB is better.

*Sees title*
*Expects everyone to be hyped*
*Notices how people are being hard on Sony*

.... I'm not sure what to say. For one thing, this is really impressive. Sure, 4 GB isn't going to satisfy people who're used to having 200 songs and more on their own playlist but really... when you work out, you're not doing it all day. All you'll need is 12 songs at most and you're set per work out.

Plus, I think it's really neat that the vending machine has these. I mean, if they were advertising it but sold in regular packages i'd be a bit suspicious. However, seeing them in water bottles with actual water is impressive to me, showing that they're dead serious. Sucks you can't return your headphones but.. if you're willing to buy them, then you know what you're getting into. Now swimmers can finally listen to music in water and that to me is legit.

Oh and this is just a sign of how much we're advancing into the future. Soon enough, we'll be able to have cameras that work underwater- ... oh, we already have that. Okay, okay... how about cell phones- oh we have that too. Darn, give me a few days to think of what advancement we'll make next.

Looks cool. 4 gig is more then enough. It's not meant as a storage of your entire collection. Rather just playlists for working out. And even then... filling 4 gig with audio files equals a very long play time. To bad i mainly use spotify. I wonder if you can use spotify on this thing but I doubt it very much. Not legally anyways...

Strazdas:
Lots of complaining

This specific MP3 is designed for people who do go swimming or biking, etc in places with a hell of a lot of water. Looking at the thing it says up to 8 hours playback and a quick charge will have you going for an hour? Shit, i'm ok with that. Also, 4gb is plenty enough. I'm an IT professional and that's all my memory stick needs. If I want to take a lot of data i'll take my External HDD but for most basic troubleshooting applications, you'll be able to store all of the ones you will reasonably need on a 4gb.

So, you're saying I can finally swim in my pool while listening to this (http://www.youtube.com/watch?v=uqcPSbkS9TQ) ?

Well, there's one of the things I've always wanted to do.

I have to throw myself in with the group of people seeing 4gb as a okay amount of space. LONG time ago I had an MP3 that had only 1GB. Yes, only 1GB. Been awhile but I think it could handle somewhere close to 120 songs (maybe 130ish). Let's say that each song was about 2-3:30 minutes average. Course I had some classical scores that were 5+, but to make it easy math around 300+ minutes of music. I guess that's not alot compared to what can fit on phones and what not, but it was enough. But to hear the remarks at 4GB makes people come across as spoiled. How much music is enough? 80 hours? 300? This device seems to be waterproof, I'm guessing the trade off is the reduced capacity. For what they propose; a swimmer's work out you'd think that's just fine. No doubt it will be utilized outside those parameters, but should people want more space there are other better products.

Imagine having a waterproofed 20-35gb player that could accept Flac quality music, that shit would be amazing when priced at least 50.

But I guess that opinion is going to be overruled via the 4gb being universally accepted as the norm ergo I can't have nice things.

image

Dogstile:

Strazdas:
Lots of complaining

This specific MP3 is designed for people who do go swimming or biking, etc in places with a hell of a lot of water. Looking at the thing it says up to 8 hours playback and a quick charge will have you going for an hour? Shit, i'm ok with that. Also, 4gb is plenty enough. I'm an IT professional and that's all my memory stick needs. If I want to take a lot of data i'll take my External HDD but for most basic troubleshooting applications, you'll be able to store all of the ones you will reasonably need on a 4gb.

Being designed for swimmers is no excuse for it having poor storage.
We are talking about music, not application storage, so your ImA does not apply here at all.

If we limit ourselves to 320kbps mp3s we got ~10MB per song (2.4MB per minute). Thats barely scratching 400 songs and in reality will be less due to how storage is calculated and the OS of the player.
And carrying your external HDD in your pocket to listen to music isnt really ideal now is it.

4GB in 192kbps mp3's is more than most people's entire music collection. That's like 800 songs at 3.5 minutes each.
I can only store 800 songs?!..?! NOT WORTH IT.

Great idea in New Zealand but they better not try this shit in America. Some fatass moron on his first day in the gym will undoubtedly work himself into a blind, desperate exhaustion, slam a fistful of money into the vending machine and punch the code in for the first bottle of water he sees, rip the cap off, gulp it down, choke half to death on the MP3 player and promptly sue Sony for 5 billion dollars.

They'd have to slam quite a fistful to get a $100 bottle of water.

This is a niche device for listening to music while excersizing, why the rage?

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