Rick And Morty's Latest Episode Debuts Via 109 Instagram Videos
Rick and Morty episode eight was premiered through a whopping 109, 15-second Instagram videos.
First up, if you're not watching Dan Harmon's Rick and Morty, shame on you. If you are, you've no doubt been hooked and are desperately waiting for even a morsel of new content from the show. Adult Swim, eager to fulfill that want, have delivered, premiering the latest episode of the show a full day in advance (and completely free). The catch? It was premiered via Instagram, and as the maximum video length allowed on the service is 15 seconds, the 22-minute episode had to be split into 109 separate videos.
To further complete the troll, Adult Swim uploaded the clips in reverse, meaning viewers had to wait until the entire set was uploaded to watch the episode. "It's our latest frustrating exercise in audience engagement," it said on its 15-second shows. Indeed, some of the shorter Robot Chicken or Tim and Eric skits hover around that length. Cartoon Network Anything (Adult Swim is on the same channel as Cartoon Network), will be a "micro-network," that aims to tackle the brand-new technology question of how to deliver device-specific content.
If you'd rather not tap your device's screen every 15 seconds to watch the latest episode, some YouTubers have managed to download the files and string them into something a bit more coherent, which you can watch here.
The show follows the adventures of Rick, a drunk super-scientist, and Morty, his incredibly naive grandson, as they travel through dimensions and get into trouble. Its seriously one of the best new TV shows I have seen in a long, long time.
Source: Instagram via The Verge
...That's not funny. :c
My god, those poor people.
Just watched the Youtube clip. I love this show so much.
Interesting to see that it does seem to have some continuity, too.
Anyway, I gotta admit that uploading 15 second clips in reverse via Instagram is hilarious.
And now, I want Ball Fondlers to be a show...
The throw back part to the last episode when he talks his "sister" into staying is awesome. It's like "holy shit, yes!".
However, I will admit that there was way too much Morty personality in the fake TV shows for all alternate realities. I was waiting for a part when Rick would say that the device wasn't working right and all the shows were ripped from alternate versions of Morty's mind...but that never came to be :(
love this show and that is funny as hell for those that dont have the patience to wait
Adult Swim: The only trolls I want under my bridge...
Regardless, I'm giving a wag of my finger to those that have put all those 15-second clips together into a compilation on YouTube... That, to me, ruins the magic of it all...
unless they put those clips out of [more] order on purpose...
Unlike some people, I can wait until the episodes premiere... correctly, of course...