Plants vs. Zombies: Garden Warfare Gets Microtransactions

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Plants vs. Zombies: Garden Warfare Gets Microtransactions

PvZ GW Zomboss

Starting next week, players will be able to spend money on in-game coins to access content more quickly.

EA promised that Plants vs. Zombies: Garden Warfare wouldn't have microtransactions at launch, but never ruled out the possibility of adding them later. Two months after the launch of the first person shooter spin-off, EA has announced that players will be able to purchase in-game coins starting next week. In a post on EA's website, Brian Lindley, PvZ:GW producer, says, "Players will be given the option to purchase coins from the Sticker Shop, which allows players the ability to access new packs and character content more quickly - all the same content that can be earned through regular gameplay. Now you have the choice to play your way; you can play to get new packs and content via earned coins in the game, or you can purchase coins to get more of the packs and content you want right away." Players continue to earn coins by playing the game. The purchasable packs contain random content.

Not all PvZ:GW content is getting the microtransaction treatment. PopCap's console marketing lead Gary Clay confirmed in March that all of the DLC for PvZ:GW will be released for free. Last week, EA released the Zomboss Down DLC for PvZ:GW. Zomboss Down adds a new multiplayer map, Cactus Canyon, and new character variants for each class.

The Escapist's Jim Sterling reviewed PvZ:GW in February, saying, "While there's fun to be had, there's not much meat on the bones, and the repetitive combat ensures this will be nothing but a stopgap title until better shooters enter the market." Plants vs. Zombies: Garden Warfare is available on Xbox 360 and Xbox One, and a PC release is planned for spring 2014.

Source: EA

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Just make it F2P already. We all know its coming....

I think the zombies are gonna win now. Nobody charges money for bullets during World War Z without an incredible disaster occurring as a result.

Captcha: Open season

Be vewwy quiet... I'm hunting zombies. Hah-hah-hah-hah!

Well that's shitty - although not entirely surprising given the way the game was set up from the start.

I enjoyed the game for what it was, but knowing people can just pay to get ahead rubs me the wrong way.

HalloHerrNoob:
Just make it F2P already. We all know its coming....

Fully retail games should not include premium currency. It's a sad fact that EA thought it could score some points by cynically promising it wouldn't be broken with cap in hand at launch and then quietly do what we always knew they intended to do in the first place; flagrantly disrespect everyone who had the misfortune to buy this mediocre game. The game has already been criticized as being overly grindy and feeling like it was designed with micro-transactions in mind.

Frankly i find 'freemium' elements in retail games insulting and offensive.

As for going free to play i think that might have been the plan all along, at least for Origin. I think EA sees this game somehow as their TF2, they decided to make a 'cartoony classed based shooter' with one of properties they own they see as having 'wide brand recognition' because fuck original ideas, lets just shoe-horn existing properties into weird shells they don't really fit in. I think EA somehow sees this game as their horse is the item purchase based class shooter race, but had the nerve to charge full price for it as well. Garden Warfare plays, looks and acts like it should be a free game supported by micro-transactions but EA thinks they can have their cake and eat it.

And absolutely nobody was surprised. They're pretty innocent MT's at the moment so I doubt anyone will really care too much but we'll see how quickly that changes.

Yay... A game widely regarded as mediocre gets the freemium features it needs to hasten its progress into obscurity!

...I'm so glad EA bought Popcap. I was getting tired of all those charming little pay-once-yours-forever games that I could play for hours at a time without a single advertisement or offer to enhance my artificially hindered progress!

Now if you'll excuse me, this support beam isn't going to headbutt itself!

HalloHerrNoob:
Just make it F2P already. We all know its coming....

Isn't Microsoft still anti-F2P?

Though I guess this could apply in the future, when it hits PC.

EA breaks their promis and adds microtransaction to a game? *Gasp* I did not see this coming.

BiH-Kira:
EA breaks their promis and adds microtransaction to a game? *Gasp* I did not see this coming.

Actually they were careful not to promise that there wouldn't be microtransactions and said there wouldn't be any at launch. I bet the PR drone who wrote that one up probably got a raise and a golden banana sticker for being so clever whilst the rest of the world realised it meant that microtransactions would be added post-launch.

CriticalMiss:

BiH-Kira:
EA breaks their promis and adds microtransaction to a game? *Gasp* I did not see this coming.

Actually they were careful not to promise that there wouldn't be microtransactions and said there wouldn't be any at launch. I bet the PR drone who wrote that one up probably got a raise and a golden banana sticker for being so clever whilst the rest of the world realised it meant that microtransactions would be added post-launch.

You know, that makes it even funnier.
Just imagine some guys in suits laughing and praising each other for being so clever and fooling everyone while pretty much everyone who knows anything about EA saw this coming the moment the game was announced.
Like little kids who think their obvious lie was a success and their mother didn't see through it.

Nobody, anywhere, is surprised by that, but it's still a little saddening. I hate freemium features in retail games with a passion, and a dozen times moreso when they're not in the game at launch. What they're describing - microtransactions to hasten progress but content available to those who work for it - could be a good F2P model. That is what I expect of an F2P game that I would look twice at. For a game with an initial cost, no, you don't get to double dip and I sincerely hope your playerbase dwindles.

I think a lot of people were nervous about this coming and it most certainly looked set up for it. Still, it makes me sad to see it happen. PvZ just bombed after EA took over and the hole it digs itself is just getting deeper and deeper. This franchise had so much potential as an everybody friendly, comical series and it just flopped. Pathetic.

Should have seen that coming. This is how they're going to do business now: They're going to say "We're not going to have Microtransactions in our game", they launch the game without them, and then eventually they add them.

Still, I'm glad it's an optional Microtransaction, and not a necessary one like PvZ 2.

It was only a matter of time, this is EA we are talking about. This is the way they do business and it will be the death of them one day.

Hey, remember cheat codes? You know, those convoluted button combinations you pressed in certain circumstances that unlocked all sorts of cool content? Remember how fun it was to just go nuts with all the stuff normally buried in the game? Remember gleefully shooting tank shells out of your face in Goldeneye or laughing at MST 3000-inspired subtitles for the cutscenes in Star Wars: Rebel Assault II? Remember how all of that could be unlocked immediately FOR NO EXTRA COST?!

Articles like this are a painful reminder that those days are pretty much gone forever (there's still modding PC titles I suppose, but even that might lock you out of the game if it has DRM or some sort of "always online" element).

Well, the phrase "No micro-transactions at launch", isn't the most cleverly disguised one...Then you hear it's from EA...and it all makes sense.
By now, surely Electronic Arseholes must be aware of what they do to make so many gamers annoyed at them...surely?

So Rockstar not only has microtransactions in GTAO from the get go, but also gloats about how much money they're getting from it, and everybody just shrugs.

EA adds it later, and suddenly its "Fuck EA" this, and "EA is a heartless corporate bastard" that.

Let's get some fucking consistency already.

The fact that this is happening 2 months later pretty much proves they always planned to have microtransactions. Leaving them out just for the sake of good reviews and tricking consumers.

Good show EA, even you realise people hate microtransactions.

EA please go bankrupt already, im very tired of your shit

Brian Tams:
So Rockstar not only has microtransactions in GTAO from the get go, but also gloats about how much money they're getting from it, and everybody just shrugs.

EA adds it later, and suddenly its "Fuck EA" this, and "EA is a heartless corporate bastard" that.

Let's get some fucking consistency already.

from me youll get a very straight answer

if its not free to play, and it had microtransactions and those microtransactions affect the gameplay, its bullship, complete and utter bullshit

its the very definition of locking content alreay o the disk and selling it to you later on

id say Valve seems to be one of the very few companies that manages to not be disgusting with their microtransactions, both TF2 and Dota 2 have microtransactions, but those games are F2P, CS:GO has microtransactions, but those are only for cosmetics and you can get em for free via trading, and Portal 2... nevermind

NuclearKangaroo:
and Portal 2... nevermind

And Portal 2 never had any beyond those from launch...

Bindal:

NuclearKangaroo:
and Portal 2... nevermind

And Portal 2 never had any beyond those from launch...

that experiment was short lived, i still find hilarious how if you try to trade portal 2 items from inside the game it still says "youll be able to trade items soon!", oh boy maybe when HL3 comes out

but yeah no more microtransactions were ever added to the game, and any "bad" valve couldve done with portal 2 was easily fixed by how amazing the game was supported post launch, culminating with the perpetual testing initiative, now youll die of old age before you run out of portal 2 levels to play

Bindal:
-snip-

id say Valve seems to be one of the very few companies that manages to not be disgusting with their microtransactions, both TF2 and Dota 2 have microtransactions, but those games are F2P, CS:GO has microtransactions, but those are only for cosmetics and you can get em for free via trading, and Portal 2... nevermind

TF2 wasnt a free to play title, I paid for the game at BETA and for a long time it was a retail game... Valve took a old game that had passed its prime sales time and turned it F2P, but there was no cause to complain as I already had hours of fun out of it and was already tiring of it at the time... so no complaints here.

Valve isnt beyond a few nasty tricks mind you, I still feel they did a EA with L4D 1 and 2... to my eyes L4D 1 was a broken piece of software for a long time and when it got finally sorted out, L4D 2 was around the corner shattering the remnants of the L4D 1 community that stuck it out through since release.
I have not played L4D 2 at all... even when the game had that special where you could get it for free.

As for PvZ... the biggest insult is that this... thing is called PvZ, its so different from the original its not even the same genre.
It cant even say its being different in being bold with trying new shit out, it took a fun and casual strategy title and turned it into a generic shooter, in a era where shooters are well overly common.

... and microtransactions are EA's bag these days, it shows quiet clearly that EA have no idea of whats going on in the gaming world.
Cant even see whats wrong with having players pay to avoid playing the game... d-oh.

This is EA we're talking about, shoving microtransactions into everything is their MO now.

Its now a question whether you can complete the game/get max level with or without dragging out your wallet again.

Am I the only one who thinks that this is a step in the right direction for EA? At least the microtransactions don't give people anything that can't be gotten through normal gameplay.

I agree that this is definitely worse than microtransactions to buy cosmetic items only (e.g. Dota 2) but it's much better than microtransactions to buy things that you can't earn through regular gameplay.

It's still not great but it's less shit than all the shitty shit they've been shitting our way in the past right? And I guess that's positive...?

BabuNu:
Am I the only one who thinks that this is a step in the right direction for EA? At least the microtransactions don't give people anything that can't be gotten through normal gameplay.

I agree that this is definitely worse than microtransactions to buy cosmetic items only (e.g. Dota 2) but it's much better than microtransactions to buy things that you can't earn through regular gameplay.

It's still not great but it's less shit than all the shitty shit they've been shitting our way in the past right? And I guess that's positive...?

If it was a completely free 2 play title that had a microtransaction based income structure, yes it would of been fine... a F2P with only time saving features in the store, great.

The game is a full priced retail game, you are suppose to buy and be able to play it fully... yet it also has a store.
NOW , you may argue this just effects players who are too lazy to earn later items BUT can we really trust EA not to empathise the grind a bit to encourage players to the store a bit...hmmm ?
I think not, EA have only proven a desire to maximise profits out of IP's with very little regard to player satisfaction or indeed the gameplay balance of the actual IP's in question.

Just because it isnt as shit as it could of been, doesnt make it a good shit or less shitty.... shit is shit and EA is EA.
The message must be clear, we as players do not want microtransactions in our pay to play games as we the players do not trust ANY publisher / developer to not add something to the game to encourage players to part with more cash.
You also need to understand that publishers / developers will test our tolerances to see what they can get away with and accepting something gives it precedence for more, which slowly becomes normal... like DLC these days, which used to be extras in the game or Easter eggs to be found... its now normal to shave off parts of the game to sell you later.

Nice to know, now I'll never be tempted to try this game.

ASnogarD:

BabuNu:
Am I the only one who thinks that this is a step in the right direction for EA? At least the microtransactions don't give people anything that can't be gotten through normal gameplay.

I agree that this is definitely worse than microtransactions to buy cosmetic items only (e.g. Dota 2) but it's much better than microtransactions to buy things that you can't earn through regular gameplay.

It's still not great but it's less shit than all the shitty shit they've been shitting our way in the past right? And I guess that's positive...?

If it was a completely free 2 play title that had a microtransaction based income structure, yes it would of been fine... a F2P with only time saving features in the store, great.

The game is a full priced retail game, you are suppose to buy and be able to play it fully... yet it also has a store.
NOW , you may argue this just effects players who are too lazy to earn later items BUT can we really trust EA not to empathise the grind a bit to encourage players to the store a bit...hmmm ?
I think not, EA have only proven a desire to maximise profits out of IP's with very little regard to player satisfaction or indeed the gameplay balance of the actual IP's in question.

Just because it isnt as shit as it could of been, doesnt make it a good shit or less shitty.... shit is shit and EA is EA.
The message must be clear, we as players do not want microtransactions in our pay to play games as we the players do not trust ANY publisher / developer to not add something to the game to encourage players to part with more cash.
You also need to understand that publishers / developers will test our tolerances to see what they can get away with and accepting something gives it precedence for more, which slowly becomes normal... like DLC these days, which used to be extras in the game or Easter eggs to be found... its now normal to shave off parts of the game to sell you later.

First off it isn't a full retail game. It is a budget retail game. Since launch they have increased the in game money you make twice. The second time not more than 2 weeks ago. So I have my doubts they are going to turn around and nerf the in game money made per match. If (and it is a big if) they were to then I would be first on the "lets hate EA" bandwagon. But as it stands right now they have given us 2 substantial DLCs (including a new mode, new map and a bunch of new character variants, skills and silly hats) for free. Not to mention balancing the economy in favor of the player. They also have said all future DLC will be free with a bi-weekly schedule. All this equals out to the MTs being nothing more than a "donate to support us" button. It changes nothing in the game. It isn't gonna help those lazy players all that much since what you are buying isn't going to help you whatsoever (silly hats don't impact gameplay and that is what you are getting along with 1/5 character pieces unless you buy the guaranteed character pack).

EA is handling this right and it doesn't make it wrong or bad just because it is EA

You pay for the game, its a paid for game... budget retail, what the hell is that ? Whats this, its somewhat free but not but it is at budget to play ?
Its at the amount they expected to sell and gain a profit at launch from, it didnt make the money expected (probably because it isnt really what PvZ fans wanted, its so far removed from that title as to not be the same at all) as it probably didnt gain the market traction expected... the huge fanbase wanted more PvZ so it is understandable EA expected to move a lot.

It still is a store in a pay for title, irrespective of how 'well' it is being handled... would you like being robbed by a very polite and extremely friendly robber ? Robbery done right is right ?

League of Legends is a F2P done right, yet it often gets criticism for not simply handing out its champions for free like DOTA2, yet you can with time play at a equal level with anyone putting in the cash... and its completely free to download, and boasts a lot of free content.

Just because it is a budget title, it cannot simply tack on a store after launch and expect to get away with it without some flack... EA or no, a store in a pay for title is still something to fight against.
EA and all the others will take small steps to try get a store in a full priced title, start small then eventually build up...we have to nip it in the bud, so to speak.

Meh... it's really hard for me to care about this. Unless this causes unbalancing issues, this just allows people to pay to get content instead of grinding for it.

I know that this could be a slippery slope that could lead to more microtransactions down the line on better games, but, as it stands, it's just EA doing a new move on a game that they know will get money. Business as usual for EA, really.

And no one was surprised, at ALL. I mean what did you or anyone expect when they turned Plants Vs. Zombies into a multiplayer third person shooter? I mean really, it's EA of course they're gonna milk this cow for what it's worth. Hell I don't even think I've seen a proper review on this blatant cash-in yet on here or anywhere for that matter.

ASnogarD:
You pay for the game, its a paid for game... budget retail, what the hell is that ? Whats this, its somewhat free but not but it is at budget to play ?
-snip-

I have to jump on this as well, what exactly is a "budget game?" A game under 30? Under 4? What are you allowed to get away with in a "budget" game?

OT: Everyone who's surprised by this please put your hands up!
No one? Ok didn't think so. EA gonna do what they do best.

Ed130 The Vanguard:
This is EA we're talking about, shoving microtransactions into everything is their MO now.

Its now a question whether you can complete the game/get max level with or without dragging out your wallet again.

God, do you think they'll try to shove some into Dragon Age: Inquisition? I mean, the hell could they jam into it? You level up faster(and make the game easier), you buy in-game gold(to make the game easier). I don't know WHAT they could micronize but I fear they're gonna attempt.

Also, that too. Microtransactions on a full price retail game is just being greedy and they know it but people aren't informed enough to know better and fall for this shit. ARGH! EA, I was starting to think you were finally getting your head out of your ass but now it seems you're going back in not just as far but FURTHER. I know one thing, when I get DA: Inquisition I'm gonna buy it as cheaply as possible.

BabuNu:
Am I the only one who thinks that this is a step in the right direction for EA? At least the microtransactions don't give people anything that can't be gotten through normal gameplay.

EA's been doing this for years. You'd be forgiven for thinking it started with Dead Space 3, though, because people suddenly had a problem with it. Still, they've had games, primarily sports and racing games, with this sort of setup before.

Brian Tams:
So Rockstar not only has microtransactions in GTAO from the get go, but also gloats about how much money they're getting from it, and everybody just shrugs.

What internet were you on?

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