Xbox One Launches in China - First Official Console in 13 Years

Xbox One Launches in China - First Official Console in 13 Years

Microsoft will be the first company to take advantage of the lift on console bans in China.

Last year, you may have heard that China was lifting its 13-year-long ban on consoles in the country. While Chinese people rejoiced, console manufacturers have been slow to take advantage of the new region. Now, Microsoft is stepping in to announce the launch of the Xbox One in China, which, when it launches in September, will be the first official console launch in China in 13 years.

"Today marks a monumental day for Xbox, as together with our partner BesTV New Media Co., we announced we will bring Xbox One to China in September of this year," wrote Yusuf Mehdi in an official blog post. "This is a historic moment in our partnership as we work toward the first official Xbox launch in China. Xbox One will also be the first system of its kind to launch in China."

"The launch of Xbox One here will bring distinction as the first-ever game console with OTT functionality in China," said Dazhong Zhang, senior vice president, Shanghai Media Group, and chairman, E-Home Entertainment Development Company Ltd. "The launch of Xbox is a milestone for our company in the family entertainment market and will create profit growth opportunities."

Mehdi points out that the possibilities for the as-of-yet-untapped Chinese market are massive, noting that "The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games - roughly a third of the country's population and more than the entire population of North America."

It's interesting that Microsoft, an American company, is the first to step up and sell its console in China, considering the fact that territorial disputes between China and Japan have put tensions between the two nations at a high, and both Sony and Nintendo are Japanese companies.

Source: Xbox Wire

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I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

Halyah:
I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

I didn't know Orwellian socities were jokes :(

Boris Goodenough:

Halyah:
I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

I didn't know Orwellian socities were jokes :(

Scandinavian humour in general can come across as rather depressing to others to put it like that.

Turns out, X-Boxes aren't immune to lead poisoning, and they begin to RROD right and left.

(This would be funny except I wonder if something WILL cause mass-RROD-ing in there.)

Given the short time between the lift of the ban and the quick release of the XB1 in China, I'll just assume Microsoft has absolutely no plans for ever implementing Kinect voice commands in China.

http://en.wikipedia.org/wiki/List_of_varieties_of_Chinese

So, the first console with the potential for all-inclusive content control is the first into China?
That's no coincidence. Their Ministry of Culture loves their censorship powers more than a crackwhore loves white powder.

Halyah:

Boris Goodenough:

Halyah:
I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

I didn't know Orwellian socities were jokes :(

Scandinavian humour in general can come across as rather depressing to others to put it like that.

I'm of strong Scandinavian ancestry (still an American mutt); Not of culture though, and yet that explains SO MUCH.

This will either be a massive success for Microsoft or a complete waste of time, if they get traction being the only big player in such a huge potential market will make then huge amounts of cash. Or any number of other things could happen like no-one being interested or the software getting pirated to death[1], in those cases the huge efforts they have gone to get the consoles in there (they have a factory in their assembling them to some degree or other) will have to waste the the time, money and effort might as well have gone down the toilet.

[1] There are piracy issues in China but how much of that is down to lack of availability and the Chinese governments unwillingness to deal with complaints from business outside China isn't clear, with them easily available and Chinese Jobs on the line within the Free Trade Zone things might be different

I had no idea that China had banned consoles, and here i thought that my country was shitty.

Microsoft will either make a huge profit selling their Xbones to a console starved market or noone will give a shit since they simply aren't all that familiar with consoles because they were banned for so long.

Atmos Duality:
So, the first console with the potential for all-inclusive content control is the first into China?
That's no coincidence. Their Ministry of Culture loves their censorship powers more than a crackwhore loves white powder.

Halyah:

Boris Goodenough:

I didn't know Orwellian socities were jokes :(

Scandinavian humour in general can come across as rather depressing to others to put it like that.

I'm of strong Scandinavian ancestry (still an American mutt); Not of culture though, and yet that explains SO MUCH.

Try googling for "scandinavia and the world" and "humour"/"funny movie". It should give you a link to a comic that jokes about this particular topic by poking fun at our type of humour and others reactions.

Hear that? That's the sound of an entire country of 1.4 billion not giving a shit.

Halyah:
I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

China: It's so good to have an iron grip on your people.

MS: I know right?! Let's be BFF!

Halyah:

Boris Goodenough:

Halyah:
I'm sure there's a joke here to be made about certain Xbone mistakes in the past and China's restrictive regime here. :P

I didn't know Orwellian socities were jokes :(

Scandinavian humour in general can come across as rather depressing to others to put it like that.

I know :P I should have used :p instead, I too am Scandi all too familiar with it.

Boris Goodenough:

Halyah:

Boris Goodenough:

I didn't know Orwellian socities were jokes :(

Scandinavian humour in general can come across as rather depressing to others to put it like that.

I know :P I should have used :p instead, I too am Scandi all too familiar with it.

Ah I see. I didn't notice that. xD

It'll probably fail, the ones that can afford it don't have time to play and the ones with time can't afford it.

kasperbbs:
Microsoft will either make a huge profit selling their Xbones to a console starved market or no one will give a shit since they simply aren't all that familiar with consoles because they were banned for so long.

China has the third world version of "banned", which means that everyone's doing it anyway. It's similar to how opium, alcohol, and satellite dishes are banned in Iran. "Banned" is just a label indicating that some bureaucrat with enough authority and wants to unsuccessfully attempt to make a name for himself wants it on the record that he disapproves. Sure, it'll get some bribe money into the pockets of the police, but on a facts-on-the-ground level, it doesn't actually prevent anything. Every Little Emperor in China who wanted a console these past 13 years got one.

:o

if you want a real potentially eyebrow raising story...try finding out the price...

an official copy of windows costs peanuts in China.

its about 10 bucks for windows 8.

up to maybe 50 bucks max for "Ultimate" depending on the store.

and yes that's a completely legit official copies of the OS.

that's their official pricing structure.

MS have been there for years, Gates has near superstar status and their business model is virtually the complete opposite of the "we're gonna screw you for all you have" thang they have going on the rest of the world...

...in China they basically play the "we ingratiate ourselves to the market" game...

From what I know the majority of the chinese games play on PC. Dota 2 and League of Legends is pretty big there apparently.

Congrats to them for releasing their console in their country, but from what I've seen the type of games that they are planning to ban (pretty much everything aside from the kiddy stuff), I don't see MS getting too many sales from that country.

Wasn't this availability just in the greater Shanghai area? I'm not sure but many of China's various territories probably won't be seeing the Xbone at all. I know controls are generally relaxed in special administrative regions like Shanghai and Hong Kong and that's where i expect the console to pop up whilst the Chineese government is still skittish.

Microsoft seems like a fit for this, they have the culture of seeming amorality. I imagine the compromises and concession they had to make to an openly repressive dictatorship to be allowed to sell there were massive. This could also lead to the ugly specter of Microsoft attempting to make for games that are palatable to China's raft of deliberately vague and restrictive laws on gaming. They ban anything that they can even vaguely take a dislike to. I don't like the idea of video games feeding into the fantasy and propaganda China sells it's people.

Ok, so they can sell the console... And for the games ? Which ones will pass the ban ?

Huh, Sony better catch up here. Microsoft's starting to gain some serious ground.

Rodolphe Kourkenko:
Ok, so they can sell the console... And for the games ? Which ones will pass the ban ?

what makes you think they wont just make their own ?

actually wait a sec..

Arnoxthe1:
Huh, Sony better catch up here. Microsoft's starting to gain some serious ground.

you too.

the Chinese are perfectly capable of indigenously producing a games console (or two, or three) and making games for it rather than just being importers of external systems.

biggest internal market in the world after all: 1.34 billion.

the US by comparison has some 311 million and for the longest while MS was quite obviously happy just to predominately take aim at a a slice of that quite a significantly smaller home market...

and consoles are just consumer form factor PCs now...most, if not all, of which are made in China for export...and the Chinese have actually been making games consoles for a very long time now...

point is i'd watch for what may come out rather than what's gonna go in now...

very much so in fact.

 

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