Spider-Man Producer Wants Credit for Marvel Cinematic Universe

Spider-Man Producer Wants Credit for Marvel Cinematic Universe

arad

"It will sound arrogant to you, but I single handedly put together the Marvel slate." -- Avi Arad, Producer

It's already ancient history in the microscopic memory of Hollywood, but before Marvel Studios was a money-printing juggernaut and prized possession of The Mouse House it was a tight-budgeted independent co-production deal that no one in the industry thought would work. Using the yet-unsold film rights to ten of their (mostly) lesser-known characters as collateral with investment firm Merrill Lynch, Marvel secured funds to independently produce (with Paramount Pictures initially signed on as distributors) a slate of films based on a selection of said characters in an ambitious shared-universe plan that we now know as The Marvel Cinematic Universe.

In most official versions of the Marvel Studios Legend, credit for masterminding the unprecedented plan usually goes to Marvel President Kevin Feige, who was elevated to that role after former President Avi Arad stepped down to produce his own projects - chiefly the Spider-Man series, the rights to which had been sold to Sony during his tenure. In many common accounts of the time, it's suggested that Arad left chiefly because he was not confident that the Avengers experiment would work.

Since then, Feige's Marvel has grown into one of the most powerful brands in the industry while Arad's rebooted Spider-Man series, though profitable, have twice opened to mixed reviews and box-office debuts below the expectations of some analysts. Arad is, suffice it to say, not happy about that version of the story... and now he's gone very public about it.

At issue is an April 3rd Businessweek article that retells the "official" version and dubs Feige "The Man Who Saved Marvel." Arad took to email to unload on the report's author; claiming that his departure had nothing to do with a lack of confidence, blasting the reporter for "kowtowing to your business gods" and implicitly accussing both Feige and Marvel of not telling the truth about his resignation - though does not offer an alternate explanation of his own.

The letter was made available to French publication Daily Mars on May 2nd and subsequently reported on by popular U.S. movie news site Latino Review on May 4th. At this time, neither Marvel Studios nor Kevin Feige have issued a response.

Source: Latino Review, Daily Mars

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Let me just remind you that since leaving Marvel (and after gaining credits for movies he did no work on) he has produced such classic films as;

Ghost Rider: Spirit of Vengeance
Robosapien: Rebooted
and Bratz: The Movie

[1]He is also jealously and cynically building his own 'shared universe' on his spierman series that is... frankly awful. Producers in general LOVE attaching their name to anything and everything and pretending they were responsible for it. The Job of a producer is to oversee the over-arching parts of the production like outside stakeholders etc and ensure the wheels don't fall off the non production side of things. If you look at many great films they were often done DESPITE their producers. The real work falls to directors and on the ground people, having a good producer simply makes things a lot easier.If you look at X-Men for another example and First Class you see that Brain Singer and the other Fox for producers basically didn't know what the fuck they were doing. Mathew Vaughn came in, re-wrote the film and delivered something despite working against the terrible ground work the producers had laid.

Avi Arad has show post Marvel that he is incapable of building something good. It would seem he wants to re-write history in his own image. On the Marvel side of this, keeping a shared universe from imploding across multiple projects IS thing think a producer can claim to have a hand in, that is production side. He was LONG gone by that point.

His sour grapes are palpable.

[1] [edited and slightly expanded]

Let us also not forget he is the wonderful reason Spider-man 3 didn't click, because he decided he needed to work against Raimi on the film, instead of with him. I actually find ASM to be decent, and I look forward to the copycat universe that we'll see from this, but I hate this man. I don't even care if he did have anything to do with the Marvel Universe, the man is still a cunt that has done nothing of value and the only good things he's been apart of have all been because of somebody else. Fuck this guy.

I'll give him credit for leaving Marvel which lead to them making awesome movies. They couldn't have done it with him.

Avi Arad seems like such a fucking douchenozzle. Let him stew with his shitty spider-man movies he abandoned Marvel for. We're all better off that he's gone.

Eh, even as much as I don't like ASM, you gotta give Avi Arad the credit he deserves - he did have a hand in MCU and he did play a big role in getting Marvel out of bankrupcy.

There are generally 3 groups of people who could take credit for something like the MCU

1) The person who came up with the idea and convinced others it would work.
2) The person in charge who approved it (this is Kevin Feige).
3) The people who made it happen (Avid falls in here).

While group 3 is very important in just about any field groups 1 and 2 go in the history books, because the entire production staff of Iron Man falls into group 3 as well and to credit RDJ for the entire MCU is stretching things a bit thin. Avid might have been the biggest guy to get financing but that is only one step on a very long process and it seems his decision to get Iron Man and the Hulk were two of the last good decisions he ever made in the movie business.

Sounds like someones sour grapes because they jumped off the train before it started making gravy. We have a term for this "suck it up and deal with it"

I gotta say, he is absolutely right.

He does sound pretty arrogant to me.

Granted he may have had some hand in the MCU. But the work to make it successful was more to do with the writers, directors, actors and the other thousands of workers that made it a success. Come up with the idea for the MCU is way different to making the MCU work and a success. He just sounds butthurt that he chose the losing horse....and probably the reason they want to make a spiderman universe.

Scrumpmonkey:
Let me just remind you that since leaving Marvel (and after gaining credits for movies he did no work on) he has produced such classic films as;

Ghost Rider: Spirit of Vengeance
Robosapien: Rebooted
and Bratz: The Movie

All classics. I don't know why you're hating on the man's genius.

Wow! Fuck you, Avi Arad, you're a dick!

As helpful as he was in getting Marvel into Hollywood, his success rate hasn't been that consistent (see Daredevil, Hulk, Elektra, X-Men 3, etc.) I would credit him for the good he's done IF he didn't let his fucking greed & ego destroy Spider-Man 3 and then allow it to drag the entire franchise down with the utterly worthless Amazing Spider-Man series.

I would be totally grateful if Marvel/Disney would finally nut up, take the remaining properties back (before anymore damage is done), and make this bloated, bearded cocksucker disappear like a fart in the wind.

What it sounds like the guy is saying "My Marvel versions suck much worse than any of the Avenger movies (including Thor), so I'm going to complain to the press and claim that the Avenger movies are my idea! Take that!".

What.
A.
Tool.

It is telling that he jumped from executive producer in X-Men, X2 and Spider-Man 1 to full blown producer in Hulk, Daredevil, Electra, Fantastic Four, Spiderman 3 and Ghost Rider.

I wonder how sour those grapes are. They sound really sour to me.

The guy is a yutz. He's been at the helm of so many "amazing" comic movies that he really needs to be given the credit he's due:

Comic's answer to Uwe Boll.

Yeah I'll give you credit for the Marvel Cinematic Universe. I'll credit you for leaving so the Cinematic Universe could happen.

So Avi Arad is to blame for turning superhero movies into glorified extended trailers for upcoming installments. No surprise there.

This is utterly random, and I should know better by now, but every time I hear Avi Arad's name, I immediately think of Adi Granov, the guy who designed the Iron Man film's suit and modern design.

But, yeah, sounds like sour grapes to me.

So that guy is resposeble for the awefull, gisgusting movie that is completely NOT-amazing spiderman 2? Well I can give you credid, it takes a lot to make movies as bad as Michael Bay.

canadamus_prime:
Yeah I'll give you credit for the Marvel Cinematic Universe. I'll credit you for leaving so the Cinematic Universe could happen.

Yeah, pretty much this...

I wish people stopped with their attention-whoring temper tantrums, I am really NOT looking forward to the massacred web of the Spider-Man series...

Poor Peter Parker, even in reality he gets screwed over once things go well, very meta once you think about it...

Also, is it just me or does he look like Peirce from Community?

Hey Avi, I have the perfect response for you.

You ruined the hell out of Spider-Man 3 and you bailing on Marvel is the best thing to ever happen to the MCU.

VoidWanderer:

canadamus_prime:
Yeah I'll give you credit for the Marvel Cinematic Universe. I'll credit you for leaving so the Cinematic Universe could happen.

Yeah, pretty much this...

I wish people stopped with their attention-whoring temper tantrums, I am really NOT looking forward to the massacred web of the Spider-Man series...

Poor Peter Parker, even in reality he gets screwed over once things go well, very meta once you think about it...

Wow I never thought about it that way. Poor Spidy he gets screwed over in his own universe and in ours too.

Nowhere Man:
Hey Avi, I have the perfect response for you.

You ruined the hell out of Spider-Man 3 and you bailing on Marvel is the best thing to ever happen to the MCU.

I couldn't have put it any better myself. Good riddance to bad rubbish.

Scars Unseen:
I gotta say, he is absolutely right.

He does sound pretty arrogant to me.

Yep, I'll give him his due, doesn't change the fact that he's produced some serious garbage.

Let Spidey and some X-Men join the Avengers for a film or two and we'll talk. Otherwise get back to trying to dig the Spiderman franchise out the hole you buried it in and not by digging deeper until you breach the other side of the Earth.

Um...okay, look. Maybe there is a different story. Maybe the way the reporter told it isn't the true version. I'm sure there are a lot of facts and opinions that are being left out of this.
But right now, you know what you look like, Mr. Arad? You look like that kid who is throwing a fit because you gave away your toy because it wasn't fun anymore, but when you saw another kid pick it up and start having a blast with it, you want it back. There are meaner ways to say that--as other comments have shown--but that's what it boils down to for me. You're a spoiled kid who is having a hissy fit.

I have some grapes here for Mr Arad, but they may be on the sour side. Now, who here would like to play the violin with me while he bitches and moans about the worst career choice he ever made?

SonOfVoorhees:
Granted he may have had some hand in the MCU. But the work to make it successful was more to do with the writers, directors, actors and the other thousands of workers that made it a success. Come up with the idea for the MCU is way different to making the MCU work and a success. He just sounds butthurt that he chose the losing horse....and probably the reason they want to make a spiderman universe.

I agree. No matter how good an idea might be if you don't have the army of talented people to pull the whole thing off, well the films just don't work. Those names that pop up on the credits are the folks that find a way to make the Marvel films better than the other films being put out by other studios.

Holy ****balls. This guy's IMDB page says he's slated to produce a Black Widow film and an Iron Fist film. This makes me very uneasy about the future of the MCU.

RealRT:
Eh, even as much as I don't like ASM, you gotta give Avi Arad the credit he deserves - he did have a hand in MCU and he did play a big role in getting Marvel out of bankrupcy.

Yes, so congratulations Arad. You're basically the George Lucas of Marvel on film. In that I mean you were there at the beginning and did some real good at a time when the opportunity presented itself and then after that short window became the biggest millstone around the neck of the brand you once helped establish that you're departure is now seen as one of the high points in that brand's history. Basically, thanks for the help back then but now STFU and GTFO! You're a hindrance now. Well at least now all you can hurt is the Spider-man brand. The rest of Marvel is safe from you and your dumbass ego and stupid ideas.

 

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