Friday Box-Office: Amazing Spider-Man 2 Drops Big in Second Weekend

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Friday Box-Office: Amazing Spider-Man 2 Drops Big in Second Weekend

spidey

Peter Parker gets beaten up by a bunch of frat boys (and The Green Hornet)

Hollywood entertainment writers have their first big "underdog story" of Summer 2014 early, as modest-budget R-rated comedy Neighbors shocked box-office prognosticators with a huge #1 opening that has analysts projecting a possible $50 million opening weekend - the biggest of star Seth Rogen's career and a potential starmaking-moment for Disney Channel graduate Zac Efron. But the more visible feather in Neighbors' cap, as headlines go, will be its "defeat" of The Amazing Spider-Man 2, which got knocked down to the #2 spot with a steeper-than-expected tumble of nearly 72% (Friday to Friday) and 59% overall.

That's excellent news for Universal, which reportedly spent only $18 million to produce what's now looking like a $100 million+ comedy hit in Neighbors, but grim tidings for Sony Pictures. The troubled studio bet big on the Spidey-sequel, abandoning it's original "reboot" plans for a lower-budget, relationship-focused franchise for a $200 million+ blockbuster intended lay the groundwork for an entire universe of sequels and spin-offs a'la Disney/Marvel's Avengers franchise; but a soft opening, poor reviews and now weak-looking legs have them revising domestic expectations down to around $225 million - over $30 million less than the much cheaper first installment earned.

The international box-office, meanwhile, was kind to both films. ASM2 has been out for almost a month in some overseas markets and is widely expected to reach the $755 million worldwide total require to begin turning a profit - though investors can't be happy that it likely won't do significantly better business than its predecessor. Further large drops are expected over the next two weeks, as the film will begin losing prime screen space to fellow PG-13 actioners Godzilla and X-Men: Days of Future Past.

Source: Deadline, Box-Office Mojo

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lawl @ Bob's continued hate-on.

Can't say I really blame him. I can't judge either of the Amazing Spider-man movies until I actually see them, but I've been in similar situations. Schadenfraude is a legitimate form of geek rehabilitation.

I'm not sure if it was a good idea to give Bob the reins over the TV & Movies section of the Escapist's news XD

I am bit afraid that he might turn into a supervillain by the end of the TASM2 ordeal.

The way that criticism (and Bob's overwhelming disappointment) crushed ASM2's box office results - despite marketing campaigns like movie tickets coming with the hastily-made, potential-wasting tie-in game and Sony Rewards having a few dollars-worth of points for seeing it - reminds me of how the Xbox One slowed down in sales due to lukewarm reception.
Marketing isn't a panacea to the threat of poor sales. If it's for a product consumers know is inferior, it won't matter much.

Ouch for Sony, but the US Box Office is becoming less important due to the goliath earnings many films are seeing from releasing worldwide. But expectations for a third Amazing Spider-Man can't be high, and I'd imagine the people behind the series will be fighting to save their vision for the project.

It would be pretty awesome if Sony somehow got Disney to agree to a "co-ownership" of Spider-Man for a nice infusion of cash, but no matter how that pie is sliced it wouldn't be appetizing to anyone.

There is always the possibility, however slim, that the Amazing Spider-Man movies will just suddenly stop sucking and actually be good, even great, but no way you could convince moviegoers of that.

Rooting for you Spidey!

All the more motivation for them to keep on trying to make even better Spiderman movies in the future. Even though they are stumbling sometimes, I would like to see more of the new Spiderman.

In what world is 71.3% "nearly 72%"? There's spin and then there's spin.

Also, I'm glad we reported on when Captain America: The Winter Soldier's Friday-to-Friday drop was 68%. Oh, wait, that didn't happen. I forgot that a 68% drop is a success while a 71% drop is a failure.

Edit: In your "How can Sony fix Spider-Man?" article, you said it needed $800 million just to start turning a profit. Now it's $755 million? Which is it? Consistency, please.

Marter:
In what world is 71.3% "nearly 72%"? There's spin and then there's spin.

Also, I'm glad we reported on when Captain America: The Winter Soldier's Friday-to-Friday drop was 68%. Oh, wait, that didn't happen. I forgot that a 68% drop is a success while a 71% drop is a failure.

Edit: In your "How can Sony fix Spider-Man?" article, you said it needed $800 million just to start turning a profit. Now it's $755 million? Which is it? Consistency, please.

Can we not have the guy with an obvious bias towards the film writing these news stories about it? It's just really shallow.

I watched this film last week and while I know I have no one to blame but myself, I had read the reviews, I mourn for those hours of my life lost forever. I have my fingers crossed this film will flop, Sony will pull the plug and we get a third time lucky reboot of Spiderman.

In an ideal world I would love to see the rights revert to Marvel, not because I'm particularly sold on Spiderman as an Avenger or anything, but rather I would be really pumped to see supporting characters from the Spiderman universe like Norman Osborn show up in the MCU. However, above all I just want to see someone do Spiderman justice.

Marter:
In what world is 71.3% "nearly 72%"? There's spin and then there's spin.

Also, I'm glad we reported on when Captain America: The Winter Soldier's Friday-to-Friday drop was 68%. Oh, wait, that didn't happen. I forgot that a 68% drop is a success while a 71% drop is a failure.

Edit: In your "How can Sony fix Spider-Man?" article, you said it needed $800 million just to start turning a profit. Now it's $755 million? Which is it? Consistency, please.

From the article:
Sony is said to have spent over $200 million on TASM2 (before marketing, and either way it's a lowball estimate) and some analysts project that it will have to earn $800 million worldwide just to start turning a profit ... and at this point it's not looking good for the film to even equal the $750 million final take of its (much less expensive) predecessor.

Grasping at straws much? New information as it is given. The 800 was a projected amount, the 755 in this article is more precise. And then the complaint about rounding 71.3% to 72%...... really? We're griping about rounding up fractions? It's not like the article here turned 71.3% into 75 or 80.

They are both decent movies. I just wish somehow Marvel got the rights back to Spidey.

So, Bob's dancing on this movie's grave then.

Itsthefuzz:

Marter:
In what world is 71.3% "nearly 72%"? There's spin and then there's spin.

Also, I'm glad we reported on when Captain America: The Winter Soldier's Friday-to-Friday drop was 68%. Oh, wait, that didn't happen. I forgot that a 68% drop is a success while a 71% drop is a failure.

Edit: In your "How can Sony fix Spider-Man?" article, you said it needed $800 million just to start turning a profit. Now it's $755 million? Which is it? Consistency, please.

Can we not have the guy with an obvious bias towards the film writing these news stories about it? It's just really shallow.

I agree. However, there's nothing Marter can do about it. How about you contact an actual staff member about it?

Besides the negative publicity from reviews and word of mouth this movie is getting, I think a major hit is the Spidey/Marvel fanboys aren't seeing it twice, like they would pay to see Avengers like 10 tens. The fans are either pissed at the movie (story, effects, acting,etc) or at Sony for not giving Spidey up at least temporarily for an Avengers cameo or small part. It also probably won't help that theaters have probably already dropped some showtimes that aren't in 3D or Imax making many with a passing interest say "screw waiting an hour or paying $4-5 extra a ticket when this Seth Rogen movie looks good and is gonna start soon." (I've seen this first hand many times.)

Kurt Cristal:
From the article:
Sony is said to have spent over $200 million on TASM2 (before marketing, and either way it's a lowball estimate) and some analysts project that it will have to earn $800 million worldwide just to start turning a profit ... and at this point it's not looking good for the film to even equal the $750 million final take of its (much less expensive) predecessor.

Grasping at straws much? New information as it is given. The 800 was a projected amount, the 755 in this article is more precise. And then the complaint about rounding 71.3% to 72%...... really? We're griping about rounding up fractions? It's not like the article here turned 71.3% into 75 or 80.

1) How is asking for clarification and consistency "grasping at straws"?

2) Yes, I'll gripe about that. So?

Nowhere Man:
They are both decent movies. I just wish somehow Marvel got the rights back to Spidey.

I don't. i used to, but I don't now. No Spidey means Marvel have had to invest heavily on the rest of their catalog

Yes, Movibob no like Spidermang.

No, you don't need to exaggerate every detail in order for someone to see that.

Leave the guy be, his information isn't wrong.

Akichi Daikashima:
I'm not sure if it was a good idea to give Bob the reins over the TV & Movies section of the Escapist's news XD

I am bit afraid that he might turn into a supervillain by the end of the TASM2 ordeal.

How many times does he have to put on a magneto helmet?

Seriously though I've never really been a big spidey fan but the reboot does kinda suck .... I think Marvel/Disney may have performed a spectacular master stroke against it's competition. By turning avengers into what amounts to a money printing license along with their B-list characters Marvel has the investors of Sony, DC and Fox scream.. We have better characters... why aaren't we printing money?! Make an avengers style universe quickly!

Again they sorta miss that sequels do not equal a big expansive universe.. all it means is you have sequels. What made Avengers a continuity is that (hold on to your horses) it involved multiple people. IN short. SPiderman is just one guy, and one character so unless they're gonna spin of a Daily Biugle TV Drama Series... wait that's actually a good idea...

Please die already horrible franchise!

I know there's a lot of reactionary folks out there unable to grasp why this production is cancer to the future of cinema, and who might be feeling personally engaged to defend the property of an international conglomerate bent on milking the acquired brands they claim to love, down to the last possible cent; to them I say: remain still, like thick, polluted dark waters, friends, for if you like this abhor, you'll definitely like whatever else comes after. The benefit of not having a particular discernible taste, without any sort of meaningful criteria outside of brand recognition means that you shouldn't have a problem finding something else to sparsely turn your disperse attention and anger towards. Any sort of loud, fast moving special effects bonanza will do the trick. That's one comforting advantage for living a life without any artistic ethical compass. I guess.

Hey look over there! It's Transformers 4 or 5, or whatever!

Yeah, it dropped big. All the way to only being the second most successful movie this weekend. Don't get me wrong, the percentage drop is large, and recalculating the profit projections is a reasonable course of action. But anti-ASM people shouldn't start celebrating yet. It's still making money.

I'm glad to see, also, that we have moved past the dark ages, where people could have differing opinions on something without being looked down on. Now, we can treat those plebes as they deserve to be treated. Opinions? Pah. Everyone knows that if someone else likes a movie they don't, clearly those people need to refine their tastes. The more that like something, the worse it is. *puffs on pipe, attaches monocle*

Mr Ink 5000:

No Spidey means Marvel have had to invest heavily on the rest of their catalog

BigTuk:

I think Marvel/Disney may have performed a spectacular master stroke against it's competition. By turning avengers into what amounts to a money printing license along with their B-list characters Marvel has the investors of Sony, DC and Fox scream.. We have better characters... why aaren't we printing money?! Make an avengers style universe quickly!

Goes to prove that it's not necessarily about the characters but what you do with them that counts. Meanwhile all the other studios are playing sloppy catch up.

I never gave a damn about Captain America until the Marvel movies.

TheMemoman:
Please die already horrible franchise!

I know there's a lot of reactionary folks out there unable to grasp why this production is cancer to the future of cinema, and who might be feeling personally engaged to defend the property of an international conglomerate bent on milking the acquired brands they claim to love, down to the last possible cent; to them I say: remain still, like thick, polluted dark waters, friends, for if you like this abhor, you'll definitely like whatever else comes after. The benefit of not having a particular discernible taste, without any sort of meaningful criteria outside of brand recognition means that you shouldn't have a problem finding something else to sparsely turn your disperse attention and anger towards. Any sort of loud, fast moving special effects bonanza will do the trick. That's one comforting advantage for living a life without any artistic ethical compass. I guess.

Hey look over there! It's Transformers 4 or 5, or whatever!

I have a feeling this is why these kind of blockbuster bonanzas do so well overseas. Not that international movie goers lack taste, I'm NOT saying that in the least. What I'm saying is that they haven't grown as cynical and critical of Hollywood's bullshit as many Americans have. Hollywood knows this and exploits it. Thus huge international marketing for ASM2 and Transformers 4,5,6,7.. And a TMNT that will probably do "meh" numbers domestically but do huge B.O . Everywhere else. I could be wrong though. It's just my theory.

thebobmaster:
Yeah, it dropped big. All the way to only being the second most successful movie this weekend. Don't get me wrong, the percentage drop is large, and recalculating the profit projections is a reasonable course of action. But anti-ASM people shouldn't start celebrating yet. It's still making money. It's two weeks in. Give it time before you write it off.

I'm glad to see, also, that we have moved past the dark ages, where people could have differing opinions on something without being looked down on. Now, we can treat those plebes as they deserve to be treated. Opinions? Pah. Everyone knows that if someone else likes a movie they don't, clearly those people need to refine their tastes. The more that like something, the worse it is. *puffs on pipe, attaches monocle*

Actually, it's been a month anywhere than the United States. And while making a profit is still well within ASM2's goal, it might not be enough. A better comparison to this movie would be Man of Steel. Regardless of the split opinion on it, it made back a profit. However, the profit wasn't as large as expected and you can currently see the mess in Batman vs Superman's production. Remember that Sony Pictures is a floundering business. The Amazing Spiderman 2 doesn't just need to be profitable, it needs to make loads of money to justify Sony Picture's existance. A meager (in the corporation sense) profit isn't going to cut it for this movie.

Nowhere Man:

I have a feeling this is why these kind of blockbuster bonanzas do so well overseas. Not that international movie goers lack taste, I'm NOT saying that in the least. What I'm saying is that they haven't grown as cynical and critical of Hollywood's bullshit as many Americans have. Hollywood knows this and exploits it. Thus huge international marketing for ASM2 and Transformers 4,5,6,7.. And a TMNT that will probably do "meh" numbers domestically but do huge B.O . Everywhere else. I could be wrong though. It's just my theory.

I am an international moviegoer, and I have thought about your theory. People outside the US have little to no knowledge about movie rights dealings, nor do they care. The masses of uneducated moviegoers, which are the majority, share this in common in the US and abroad. It's just that, in terms of market, "abroad" turns out to be much, much bigger than "US". Most people, all around the world, just want to see a dumb movie for the ritual of going to the cinema on a Friday or Saturday night, without having to care about plot structure, pacing, and all that movie geek stuff the very few of us like to pay attention to. They hear Spider Man, Superman, X-Men, Godzilla, etc., and those are the brands they grew up with, and in some cases, even a decade later than the US, because the respective TV shows and movies were broadcasted, translated in their regional language, quite a few years later. So it's a much fresher brand in their memory.

Truth is, little do they care or appreciate, and since uncaring, unappreciated crap is cheaper to make for mass consumption, us moviegoers who demand a bit more than nothing, are all the ungrateful assholes; and everybody, including Hollywood, is vehemently telling us to go fuck ourselves. That's my theory.

Winter Soldier budget; $235 million. Projected gross; $687 million.
Amazing Spiderman 2 budget; $330 million. Projected gross; $424 million.
(figures include advertising)

Spidey cost $105 mill more and is expected to come off $240 mill worse.

This is why Marvel/Disney should get Spiderman back.

xaszatm:

thebobmaster:
Yeah, it dropped big. All the way to only being the second most successful movie this weekend. Don't get me wrong, the percentage drop is large, and recalculating the profit projections is a reasonable course of action. But anti-ASM people shouldn't start celebrating yet. It's still making money. It's two weeks in. Give it time before you write it off.

I'm glad to see, also, that we have moved past the dark ages, where people could have differing opinions on something without being looked down on. Now, we can treat those plebes as they deserve to be treated. Opinions? Pah. Everyone knows that if someone else likes a movie they don't, clearly those people need to refine their tastes. The more that like something, the worse it is. *puffs on pipe, attaches monocle*

Actually, it's been a month anywhere than the United States. And while making a profit is still well within ASM2's goal, it might not be enough. A better comparison to this movie would be Man of Steel. Regardless of the split opinion on it, it made back a profit. However, the profit wasn't as large as expected and you can currently see the mess in Batman vs Superman's production. Remember that Sony Pictures is a floundering business. The Amazing Spiderman 2 doesn't just need to be profitable, it needs to make loads of money to justify Sony Picture's existance. A meager (in the corporation sense) profit isn't going to cut it for this movie.

You have a point there, and you're right. I had the dates wrong, and I'll edit my post to reflect that. I didn't realize how much Sony Pictures had put on the movie. That's somewhat of a bad business sense, in my opinion, but that's why I'm not a CEO.

I get the feeling that the utterly bad tie-in game that was released in 2014 but looks and runs like something that would have been called ugly and slow in 2007 has something to do with slump

MovieBob must be salivating over this.
O, wait, that's who's posting this story.

Still, I have hopes that the train wreck will keep on going.
I'm starting to enjoy the drama behind the movies more than the movies themselves.

Good. I hope Garfield's Spidey is over as soon as possible. This guy just doesn't look Spider-Man to me.

I remembered when I was a kid and reading comics, what matter to me most then was the hero got an attractive costume and awesome power and spider-man met all my criteria.

As I grow older I realized that Peter Parker is a very shallow, inconsistent and illogical concept as a character. Case in point the superior spiderman, THAT is what a realistic and interesting Spider-man without a mask should be, and when Peter Parker returned you know what he did? He acted like an irresponsible child and swing around the city looking for petty crimes when the company Doc Ock setup for him is in trouble.

All those talk about power and responsibility seems hypocritical when there are people under your employment depends on you, a company that can do so much good for the world depends on you but you out fighting petty crimes. It seems that Peter Parker can't see that a seat belt can save more lives than stopping a robbery. Maybe Bob was right and these things really are for kids and I'm out growing it.

I'm sort of wondering if any of the movies coming out soon are going to be good. I know I already got low expectations for the Godzilla film, while Days of Future Past could go either way.

Marter:

Kurt Cristal:
From the article:
Sony is said to have spent over $200 million on TASM2 (before marketing, and either way it's a lowball estimate) and some analysts project that it will have to earn $800 million worldwide just to start turning a profit ... and at this point it's not looking good for the film to even equal the $750 million final take of its (much less expensive) predecessor.

Grasping at straws much? New information as it is given. The 800 was a projected amount, the 755 in this article is more precise. And then the complaint about rounding 71.3% to 72%...... really? We're griping about rounding up fractions? It's not like the article here turned 71.3% into 75 or 80.

1) How is asking for clarification and consistency "grasping at straws"?

2) Yes, I'll gripe about that. So?

It just sounds so nitpicky, you know?

I mean, I really don't even agree with the whole tone of the article, knowing moviebob's current profound hatred for ASM2. Also, I would argue he's being consistent by providing the same information. I mean, the information here is changing ever so slightly. Sure, the actual digits being thrown at the screen are "inconsistent" but I'm not seeing any inconsistency in tone or content. Both the "fix spiderman" editorial and this article convey the same message to a decent degree. Plus, if he DID write both articles the exact same "consistent" way, wouldn't that actually be more boring or lazy?

008Zulu:

Amazing Spiderman 2 budget; $330 million. Projected gross; $424 million.
(figures include advertising)
.

So it already turned a profit, while still having several weeks to go in theaters? What is all this doomsaying about then?

From the way some people (including Moviebob) are wording this you'd think it didn't even break even.

Hum, after the movie finished on release night, quite a few spidey geeks in the lobby were agonizing whether to see the movie again to see if it would be better. Nobody could figure out if it was bad or ok.

Guess after sleeping on it most of them didn't rewatch it.

Jasper van Heycop:

008Zulu:

Amazing Spiderman 2 budget; $330 million. Projected gross; $424 million.
(figures include advertising)
.

So it already turned a profit, while still having several weeks to go in theaters? What is all this doomsaying about then?

From the way some people (including Moviebob) are wording this you'd think it didn't even break even.

But making a profit isn't the problem. Man of Steel made a (actually pretty decent) profit and it was still considered a "flop" by the business men. Sony Pictures currently is a floundering business and the company needed to make big bucks (in the corporation sense) to justify its already flimsy existence. That ROI just isn't enough for Sony Pictures.

And remember, Projected Gross isn't the actual gross.

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