Reclining Seats, Other Extras Try to Lure People to Movie Theaters

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Reclining Seats, Other Extras Try to Lure People to Movie Theaters

Netflix 9x4

Can cushy seats save movie theaters?

Movie theaters have had a hard time of it lately, with their revenue staying flat while streaming services like Netflix have been pushing profits sky high. It's not hard to see why: theater prices have been on the rise while the moviegoing experience has steadily grown worse. Between outdated theaters, lousy concessions, people talking during the movie, and the number of 3D screenings -- with more expensive tickets -- that none of us want in the first place, it's easy to see why so many people choose to stay home and watch Netflix.

However, theaters are working to reverse this trend (though they're not backing down from 3D) by investing in better theaters. AMC is currently in the process of spending $600 million to replace traditional theater seating with plush recliners. Because the recliners are larger than standard seating, it's a move that reduces the number of seats available in a theater by as much as 70% -- but since it can increase attendance by as much as 80%, it's still a worthwhile move for theaters owners... who plan to charge more for theaters with cushy seating.

And AMC isn't the only one looking to improve its theaters -- both Cinemark and Regal have been following suit, and many theaters have taken to offering an improved menu of concessions to tempt people out of the house. But will all of this remodeling be enough to make going to the movies fun again? Until these theaters ban talking and texting, I'm happy to stay home... or visit the Alamo Drafthouse, where you can enjoy movies in peace.

Source: Wall Street Journal

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harpere:
Movie theaters have had a hard time of it lately, with their revenue staying flat

Does "revenue staying flat" mean something different to what I think it means?

This article seems to be saying "heres a rant about a bunch of bad things which arent causing cinema revenue to decrease".

Theater extras mean extra costs.

Besides, plush recliners sound harder to clean, and that sounds pretty disgusting.

Why don't theaters ask for better movies instead

Somehow I really doubt that movie attendance would almost double if only there were cozy chairs.

Caffiene:

harpere:
Movie theaters have had a hard time of it lately, with their revenue staying flat

Does "revenue staying flat" mean something different to what I think it means?

This article seems to be saying "heres a rant about a bunch of bad things which arent causing cinema revenue to decrease".

Revenue staying flat isn't bad, if costs stay flat. But costs don't stay flat. Costs are always increasing. So, if your money coming in can't keep pace with the money going out, that's bad.

What needs to happen is that the film industry needs to see movie theaters as their friends in this, and not just some tool. Movie theaters make very little from showings. The only way they make money is concessions. No concession revenue, no profits, crappy theater experience. If movie theaters could make more from theater showings, things would be a lot easier on theater owners, which could make things easier on us, the movie goer. But I doubt that will ever happen.

Nurb:
Theater extras mean extra costs.

Besides, plush recliners sound harder to clean, and that sounds pretty disgusting.

Why don't theaters ask for better movies instead

In order to get the great movie, they have to take the crap movie, too. It's like cable/satellite bundling. And the studio and distributor are likely to take a larger piece of the ticket revenue from the better movie than the lesser, making it harder for a theater to reap any benefit, anyway.

I hear reports every year of record breaking attendance and profits in the movie industry.
Theaters putting in yet another excuse to bump up the price sounds like a massive turnoff to me.
Make it cheaper to go to the movies and more people would go more often. At least I would.

-Mediocre movies.
-A room full of people that don't know how to shut up.
-Expensive movie food.
-Expensive tickets.

Yeah, I can see why theaters might be losing ground to the home TV, where the food is better, the people are quiet and walking out of the movie doesn't mean saying goodbye to a chunk of money you'll never see again. A booming surround sound system and a bigger screen pale in significance for me to the comfort of my own chair, with people I know won't speak, and food I want to buy for a fraction of the price.

Theaters used to be packed on weekdays until the prices for tickets and concessions started skyrocketing past what everyone was getting in annual raises. When fewer people can afford to go see a movie then fewer people go see a movie. Blaming Netflix is passing the buck, before Netflix there was video rental and people stopped going to the movies and waited for it to be released on video simply because $50 for 2 people in the late eighties to see a movie and not have dinner just wasn't worth it if you were living from paycheck to paycheck with a small fund set aside for entertainment. When 2 tickets and 1 small popcorn goes over that small fund then people will stop going. When young parents who are just starting and have a tight budget cannot afford to buy the family tickets, soda, and popcorn then you lost a sale.

This is the same thing as would happen to McDonalds if McDonalds decided to increase prices like movie theaters have one day. They would lose all customers but those who can afford the prices without a second thought. That's a recipe for for heading to bankruptcy.

Pricing with %40 less profit per ticket and popcorn sale but 50% more customers buying tickets and %75 more buying popcorn is more profit. It is not more profit per unit sold but more in volume. relying on those that can afford the product at higher prices when your traditional customer is NOT part of that group is not a good long term business practice. It is what corporate shareholders want, quick large profits and when the company fails they already sold the stock they owned so they don't care.

"Dammit, our prices are too expensive, so people stopped going to the movies."
"I know, we give customers another thing they don't want and use it to increase prices even more!"
"Genius!"

Need to sort out the cost, getting stupid how much they charge. Especially when you cant guarantee you can watch the movie without arseholes spoiling it. Before you used to have ushers (years ago) who walked the aisles telling people to stop talking or just telling them to leave. Now you have to put up with noise, chatting or idiots on their phones. Havnt been to a cinema since 2010.

Also they need to stop with all the 3d rubbish and all the new stuff they are bringing out. Like that chair that moves and blows air and water at you. Sorry, but thats just damn annoying when you just want to relax and watch a film.

Personally i would pay the price and you are shown to a room and its just you and a big screen TV and you can watch it without the bullshit.

The AMC in my area recently did this, actually. They're definitely comfy, but it's also really easy to accidentally push the "recline button". And I warn you now, it's not quiet. And it's not used responsibly by little kids. :/

I don't know, maybe I'm deaf or maybe people in my town are just super polite, but I've never had a problem with people texting or talking during the movie. In fact, Cinemark here makes it a point to warn everyone that they will kick you out if you do either of those.

I went to the new IMAX here, with comfy seats, and it was pretty enjoyable too. I didn't have to worry about the person sitting next to me because there was plenty of room. I guess what I'm saying is that I still very much enjoy going to the movies.

I only ever go to early showings now a days. It's silly for the ticket price to double for the same(or often worse since it's normally more crowded)experience. It's cheaper to just buy the film when it comes out than to go to the theater.

Sorry, but it's STILL not worth it to me.

Dealing with crying kids.
People texting all the time.
Poor cleaning skills of the staff.
People talking all the time.
Movies audio going all over the place.
4USD for a damn coke.
etc/etc/etc.

I get that that ALL of that is the staff and/or movie theater owner's fault...
But it's STILL annoying as hell, and not worth it.

I'd rather wait a few months for the DVD/BluRay/Streaming release.

Sniper Team 4:
I don't know, maybe I'm deaf or maybe people in my town are just super polite, but I've never had a problem with people texting or talking during the movie.

It can vary. Horror and thriller flicks, where atmosphere is important, tend to be the worst. Nothing kills the fun of a movie more than when people are laughing at how bad that last scare got them, or shouting encouragement at the protagonist during any encounter. It's not too bad at my theater, but it has happened, and it does ruin the experience, because you're left with either just leaving and hoping that management is willing to give you a refund (or these days, a free pass for your next movie), or dealing with it and having the over-all experience ruined.

That said though, I'm inclined to agree with the people saying that this isn't likely to be that great of a boon. I personally (as a frequent movie-goer) am not going to pay extra for slightly-comfier seats for much the same reason that I'm not going to pay extra so that I can wear (a second pair of) glasses and then end-up not noticing the "perk" to having paid extra once I get sucked into the movie anyway. I suppose if this works-out and it ends-up bringing-in more sales, then I guess more power to them. I just hope this isn't going to muscle-in on already-cramped movie scheduling. It's annoying-enough when I see the ideal showing only to notice that it's 3D, now I'm gonna have to deal with VIP showings?

LOL reclining seats! And how is that going to work in a theater filled with kicking feet and disrespectful children? And I seriously doubt theaters will be adding these unnecessary pleasantries without jacking up ticket prices. So whats the point? Why can't they just follow what the Alamo Drafthouse does..

> Zero Tolerance for talking during a movie
> Zero Tolerance for cell phone use of any kind including texting (turn that shit off that bright little screen is distracting).

If theaters enforced those 2 SIMPLE rules, I would be more predisposed to frequent the cinema like I once did nearly every summer weekend. But I guess theater owners want to avoid addressing the elephant in the room of what bugs hardcore movie goers most in an attempt to accommodate and please everyone, even the ninny nannies that can't go 10 minutes without checking their electronic pacifiers for the latest facebook status.

Until they get their act together I'm quite happy with my home big screen and Blu-ray surround sound set up.

chikusho:
I hear reports every year of record breaking attendance and profits in the movie industry.
Theaters putting in yet another excuse to bump up the price sounds like a massive turnoff to me.
Make it cheaper to go to the movies and more people would go more often. At least I would.

Movie theaters =/= movie industry. The theaters themselves barely keep afloat with what are basically skeleton crews that are (most likely) paid minimum wage. You know how basically every theater has little side-kiosks that are never open? Yeah, they actually used to keep those staffed[1]; now they don't even put people in there during the busiest times. That's how badly theaters are doing right now.

[1] In fact, back when I was a teenager, I worked at my local theater for a while and actually worked in the side kiosks from time to time before they got closed for good.

Going to the movies is still one of my favorite things to do. But then my friends and I always pick show times that have few people going to see them, never buy the food because of the stupid price and never see 3D.

I have never understood why 3D and expensive food put people off going. If the food is expensive, don't buy it. If you don't like 3D, don't see a movie in 3D.

But maybe it is the area I am in. Even in crowded showings I have never noticed people making too much noise, the seats are always clean, there is never a problem with the audio and there is a TESCO across the road and the staff don't give a damn if you bring in your own stuff.

Gizmo1990:
Going to the movies is still one of my favorite things to do. But then my friends and I always pick show times that have few people going to see them, never buy the food because of the stupid price and never see 3D.

I have never understood why 3D and expensive food put people off going. If the food is expensive, don't buy it. If you don't like 3D, don't see a movie in 3D.

But maybe it is the area I am in. Even in crowded showings I have never noticed people making too much noise, the seats are always clean, there is never a problem with the audio and there is a TESCO across the road and the staff don't give a damn if you bring in your own stuff.

People stuck in a movie theater without snackaroos?!I think not you crazy man. Give me the 8 dollar of bucket popcorn or I don't go to a movie. Sadly I don't see this trend changing at least not as dramatically as they are hoping. Pornography theaters ended by the same cause. Watching things is simply more convenient at home and no amount of plush seating will change that. I mean I've been to theaters with massive chairs and they are comfortable and it improves the movie experience but at the end of the day Netflix monthly price is a little more expensive than the price of a single movie ticket. So it won't be popcorn or cellphones that kill the theater its Hollywood. They demand that the tickets be a certain price and that price simply can't compete. Hollywood then turns to netflix and HBO and Amazon and sell them their movies and thus invest in whats killing the Theater. The only thing theaters have going is that they get the movies first but even that window from theater to home release is closing. OH and of course people are being taught by HBO that Movies aren't any longer the absolute apex of film making, with shows as well written, directed and acted on TV as their movie counter parts. And everyweek people come to accept this. Finally you have the fact that younger people have it ingrained into them from YouTube, illegal streaming services and Pirating that paying for entertainment isn't necessary if you are persistent enough, so they scoff at the idea of having to pay 8 dollars for a single movie and it becomes an increased luxury. Hollywood could change the course but I have no doubt that theaters have been trying to get them for decades to do it and they won't or probably can't with how calcified and complex hollywood film making is now.

I've a range of options near me. There's the super budget place that has ticket prices as something like $7 for adults and less for kids. Then there's regular cinemas. And then there's one that has recliner options for an extra $10 or so.

My experience is that I would rather not go at all if it is to the cheap one. It is always 100% packed, massive lines and lots of screaming kids and mess and such.

The normal ones too can be unpleasant at peak times. People take your allocated seats, it's often packed and noisy.

On the other hand, the recliner rooms are always mostly empty at any time. I find I prefer to go to them whenever possible, simply because it does remove a lot of the bother of the regular cinema experience.

I went to the theatre a couple days ago, and they literally had a minute long ad stating "this theatre uses dlp technology. Woo!"

Me: that techs like 10 years old. Hell I even have a dlp projector at home.

And the rear speakers didnt work, I could have had a better experience at home, with my projector, and surround sound hooked up to car 6x9s in box, but nooo the misses wanted the real theatre experience.....whichbwe didnt even get from the theatre -_-

I dunno. A plush seating option sounds pretty great to me. But I have a bad back injury that I've been suffering from for years, so naturally it's appealing to me.

Still, I pretty much hate going to the movies anymore. I'll go for the MARVEL films because I think the large screen actually improves the experience, but that's about it. And that's really only because I'm such a life-long comics nerd more than a movie fan.

Still, if the extra cost gets me a comfy seat that may make me less likely to avoid the multiplex like I do now. If they bring this to my local cinema I could see spending the extra ducats to give it a try at least.

When done right this is good. There is a chain here in New Zealand that does this but they have specifically designed theatres that only have about 30 seats. Comfortable and you know the other people actually want to watch it too. Its about 2.5 times the normal price but worth it, though obviously not all the time.You can even order proper food and drinks to be bought to you during the movie. I once had 3 course meal.

It's people talking and using their mobile phones that keeps me away from cinemas. Well, that an my local cinema doesn't use digital projectors for their non 3D showings, and the sound system (for the non 3d showings also) seems to have an almost imperceptible white noise running behind it.

Yeah, not gonna work. How about the Hollywood fuckers quit shafting the places responsible for showing their blockbusters. Someone already said theaters don't get a large percentage of the ticket sales(depending on contract, they get an increasing amount each week but the won't be much for a film with bad word of mouth of something like Avengers where the contract probably would state less royalties to the theater than a typical film). Maybe theater owner's should use what little leverage they have left to stop getting screwed so easy. Even if Hollywood bypassed them with straight to video, they'd screw it up by charging $50 per DVD or demanding ridiculous rental fees knowing they couldn't control the amount of people watching a new film that way. Theaters are still a big part of the movie market (especially for the "hang out" crowds like teenagers or couples with no plans for the evening).

SonOfVoorhees:
Need to sort out the cost, getting stupid how much they charge. Especially when you cant guarantee you can watch the movie without arseholes spoiling it. Before you used to have ushers (years ago) who walked the aisles telling people to stop talking or just telling them to leave. Now you have to put up with noise, chatting or idiots on their phones. Havnt been to a cinema since 2010.

Also they need to stop with all the 3d rubbish and all the new stuff they are bringing out. Like that chair that moves and blows air and water at you. Sorry, but thats just damn annoying when you just want to relax and watch a film.

I used to work at the local theater, before and (regrettably) after it became AMC. One of their rules was you could not disturb anyone once the movie started unless another guest(they also banned the word customer, because they might as well be pretentious pricks while we're at it.) complained about them first. That also meant as long as you could get that full piece Popeye's Chicken meal to your seat without being noticed, the only way we could get you to surrender it was if some else felt jealous that they spent $40 on a couple sodas, bag of popcorn and maybe a hotdog.

I also can't believe they're all still trying to push 3D and the seat motion thing. 3D alone requires much more expensive projectors and screens along with the continual costs of higher wattage bulbs(darker screen and multiple polarizing filters darken the image, a lot. Stay far away from any 3D movie that looks like it will mostly have dark scenes.) and the electricity to run them.[1] All for something that looks like ass until you get a headache then looks worse when you take off the specs. I'd agree, I wouldn't want a theme park ride every time I watched a movie. They're coming up with gimmicks that grab attention for a few months then turns into a waste of money. It's like the motion control fad in games.

Gizmo1990:
I have never understood why 3D and expensive food put people off going. If the food is expensive, don't buy it. If you don't like 3D, don't see a movie in 3D.

The problem with 3D is they force it on you with the two theaters by me for some movies, especially older ones or limited run films. They either only run 3D shows, giving you no choice, or have maybe one or two shows a day that aren't 3D, but are usually at inconvenient times like 9:00 AM or 11:30 PM, while the other 3-5 are in blur-o-vision. Same thing with the IMAX. If a 3D version is available for a certain title, they will only show the 3D one and WILL charge you the extra $3.50. (Our IMAX isn't even worth it since it's just a conversion where they squeezed the biggest screen they could in an auditorium, took out the front row seats, installed fancy equipment (which glitched all the time) and charged an extra $1.50-3.50 a seat for the "experience". It's like they don't care you don't want 3D and they will milk you for extra money if you give in to them.

WhiteTigerShiro:
You know how basically every theater has little side-kiosks that are never open? Yeah, they actually used to keep those staffed[2]; now they don't even put people in there during the busiest times. That's how badly theaters are doing right now.

Howdy, fellow theater vet. My building had 2 of those side stands, too. They had everything you needed to function as a concession stand. I remember up until late 2009, maybe 2010, we'd open them at least once a weekend (and as a manager I had to count all the stock moving around, ugh). Then things fell quiet, and soon AssholeMovieCorporation came in, raised prices, lowered refills and drove off business for the weekend. I don't think they've been opened since I left 2 years ago, more so since they probably never open after 2010 at all. In fact one probably can't open legally, or at least the poor souls running it will be running back and forth for utensils and cleaning, since the 3 compartment sink in the cramped back room was ripped out to put a IMAX glasses dishwasher in its place. I'd also bet the pop syrup hoses have such nasty old stuff in them, they'll have to be replaced if they ever opened again, flushing ain't cleaning them out this time.

Times are a changing, and the movie theaters are oblivious to the fact they aren't going in the right direction.

[1] AMC also wants to use cheaper blulbs that don't last long and have a early failure rate that gives the Xbox 360 a run for its money. Plenty of times I either had to change a bulb super fast or we had to cancel a show because a lamp failed. In fact one lamp of the same brand did blow, grenade style, in one of the more robust 35mm projectors right before we went all digital. That never happened to our old brand even when we went WAYYY past the warranty hours. Good times, that was.
[2] In fact, back when I was a teenager, I worked at my local theater for a while and actually worked in the side kiosks from time to time before they got closed for good.

Are movie theaters (and their patrons) in the U.S. really that shitty? Crying kids, incessant and loud talkers, cellphone users... These are things that have effectively never happened to me at the movies. When I was younger, the worse that could happen was sitting behind some tall motherfucker, but that's about it...

And no, clever comedic person, it's not because I'm the one doing those things.

As for AMC's plans, the theater chain here called Cineplex already has special rooms with a bigger screen, better sound and bigger and (moderately) reclinable seats. It's 3-5$ more (depends if the movie is 3D) and the seats are assigned when you buy your ticket (you choose the seats you want on a first come, first serve basis). It's pretty neat.

Gizmo1990:
If you don't like 3D, don't see a movie in 3D.

Not everyone gets that choice. They might've earlier, but now in my country every movie that is made for 3D will get shown in 3D and nothing else. And if you don't like it, then you're just shit out of luck.

Honestly though I stopped going to the movies long before 3D became a thing. I just stopped caring for having to trek miles to the nearest movie theater to see a movie I can just rent 3 months later, and probably focus on it a lot better in the comfort of my own home. But now that my local videostore is dead I don't even have that anymore, and I still don't care about going to the movies. I could get Netflix, but I've heard bad things about the streaming quality. And I'm not going to pay 90 bucks a year for the off chance I want to rent a sub standard version of a movie I only have a passing interest in. Hurray for the digital age.

There are a few theatres like this only a few miles away from where I live. Except they somehow make money. Expensive food, bad Spanish rip offs of big CGI movies that nobody watched when they came out, and they're absoloutely disgusting. Seriously, it smells like the inside of a bus.

I think comfy seats are just going to make that worse.

So people don't go to the movies because the theaters are filthy, because the entry prices are high and because food prices are astronomical? Better take expensive measures, requiring future price hikes!

It is really that simple:
Clean up! This possibly requires LESS comfy chairs that can actually be washed. Cushioned seats and carpet in a place where people eat in the dark? Who ever thought this was a good idea? The chairs need to be washable, so the cushions can be taken off and industrially cleaned. The floor needs to be cleaned wet every day, maybe even twice a day, so there also may be no seat mounts in the way either.
Lower your f'ing food prices! It is the same fallacy theme parks have: Just because you are the only one selling food doesn't mean you can dictate unrealistic prices. Sure, people will still buy popcorn but they'll just smuggle in their drink and maybe some gummy bears. Lower your prices to what a normal restaurant close to you takes. If you really can't make money on that while every restaurant can (while requiring more service personnel!) then you're doing it wrong. Also take quality into account. Just because I'll happily pay €8-13 for a good burger at my burger place of choice, doesn't mean I'll pay €6 for a microwave-defrosted pile of cardboard&turd.

rofltehcat:
So people don't go to the movies because the theaters are filthy, because the entry prices are high and because food prices are astronomical? Better take expensive measures, requiring future price hikes!

It is really that simple:
Clean up! This possibly requires LESS comfy chairs that can actually be washed. Cushioned seats and carpet in a place where people eat in the dark? Who ever thought this was a good idea? The chairs need to be washable, so the cushions can be taken off and industrially cleaned. The floor needs to be cleaned wet every day, maybe even twice a day, so there also may be no seat mounts in the way either.
Lower your f'ing food prices! It is the same fallacy theme parks have: Just because you are the only one selling food doesn't mean you can dictate unrealistic prices. Sure, people will still buy popcorn but they'll just smuggle in their drink and maybe some gummy bears. Lower your prices to what a normal restaurant close to you takes. If you really can't make money on that while every restaurant can (while requiring more service personnel!) then you're doing it wrong. Also take quality into account. Just because I'll happily pay €8-13 for a good burger at my burger place of choice, doesn't mean I'll pay €6 for a microwave-defrosted pile of cardboard&turd.

Well, to be fair I think they are trying to match the consistency of cardboard with the nachos and cheese. At least I hope they are considering my last experience with those things two years ago.

My local Carmike Cinema recently introduced new plush seats that can rock slightly back and forth. I prefer the old seats though.

I have 2 local cinemas. One is a large corperate multiplex, with loads of viewing times and comfortable seats (some of which that recline). They do offers and it's generally a nice place to go and watch a new release.

The other, however, is a much smaller scale affair with 2 screens. The seats are comfortable and the staff are friendly. It also has a bar. That is the best bit... you can buy a pint and take it into the film! AWESOME! :P The food/confectionary prices are also a lot more resonable than the big companies and it has a small seating area to meet with friends for a pint before the film starts. This is how it should be!

Then again, we don't go that often. In my accomodation on my military base we have some communal living rooms (I haven't got a picture, but I found one of our dining room online that I have put in the spoiler box below!) In one of these rooms, every Tuesday, we have a showing of the latest big release blu-ray on a projector. It's just like being in the cinema, but everyone has their own armchair and we have an attached bar! We pay for it all monthly out of all the people living in the mess, so it's damn cheap... For most films it's worth the extra couple of month wait before I can watch it in the building I live in!

Caffiene:

harpere:
Movie theaters have had a hard time of it lately, with their revenue staying flat

Does "revenue staying flat" mean something different to what I think it means?

This article seems to be saying "heres a rant about a bunch of bad things which arent causing cinema revenue to decrease".

Revenue != profit

revenue is simply the amount of money you make. Profit is the amount of money you make minus your expenses.

If your revenue is flat that means that you're not earning anymore than you were last year but your expenses have likely gone up within that same period.

You know what people would probably pay for these days. A good old fashioned drive-in. See the problem is.. aside from the whole cost. there's a lot of negative experiences with the theatre. First it's the line for the tickets/entrance, then the line at the concession then the traversal to your seat. Then there's the overpriced food... look people are busy, they're stressed and honestly the benefits of seeing a movie in theatre are small if any still exist.

Oh sure you get to see the movie sooner but most people can wait a month and catch it on cable or netflix in the comfort of their own home, at their convenience. with much more reasonably priced food.

Movie Theatres need to realize they are no longer selling the movie.. they are selling an experience So theatre owners .. ask yourselves. Removing the movie from the equation, Think about the experience your customers have... is that really something you would pay for?

As someone who has been to one of these new 'cushy chair' cinemas, I gotta say, they are just as uncomfortable to me. Also, my chair was STICKY because someone clearly had spilled soda on it, and nobody bothered to clean the chair.
Also, they are kind of embarrassing. The person next to me started to recline (you can recline btw) and it sounded like they let off a massive fart. Not even kidding, not being childish. Heads were turned and we were embarrassed. Also, unless you recline, there's still no headrest so don't expect to be as comfortable as you are at home. You're still going to be hunching awkwardly forward and feeling squeezed in.

IMO, going to the movies is about as unpleasant as it gets. Very rarely do I have a pleasant time. There's always a fucking cell phone screen in my face, blinding me and preventing me from enjoying the film. And you know what? Even if the theater is nearly empty, people also fucking sit next to or in front of you. And I try to sit in the back of the theatre so people can 'enjoy the middle' all they want. Nope, they sit right in front of me on the far left/right side of the very back of the room. Great. I'm not antisocial, I just fail to see how a cell phone screen in my face for 2-3 hours is a social experience.

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