EA: Dungeon Keeper Failed by "Innovating Too Much"

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EA: Dungeon Keeper Failed by "Innovating Too Much"

Dungeon Keeper

People just weren't ready for the mobile game, according to EA exec.

EA's free-to-play reboot of the classic Dungeon Keeper could have gone better, to say the least. It used the beloved franchise as a skinsuit for a sleazy cash grab. Not only was it panned, but it also sank its developer, Mythic. Six months later, the company is still dealing with the fallout. While EA CEO Andrew WIlson recently apologized for the whole thing, saying it was wrong, Frank Gibeau, EA's head of mobile, has gone the other direction and speculated that audiences just weren't ready for it yet.

"Dungeon Keeper suffered from a few things," Gibeau told Games Industry. "I think we might have innovated too much or tried some different things that people just weren't ready for... I don't think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be."

While Dungeon Keeper ended up killing veteran developer Mythic, EA will still maintain the game because of its commitment to players. As Gibeau said, "[W]hen you bring in a group of people to Dungeon Keeper and you serve them, create a live service, a relationship and a connection, you just can't pull the rug out from under them. That's just not fair."

It should be noted that EA can no longer legally market the game as free in Europe, due to its crazy amount of in-app purchases. At this point, it's likely best if EA just stops talking about Dungeon Keeper all together and moves on.

Source: Games Industry International

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HAHAHAHAHA.
No.
That is incorrect.

God I hate EA.

Everyone prepare your laughing gifs. I'll kick us off.

image

I mean, really Gibeau? "Innovated too much"? Fuuuuuuuuuuuuuuuuuuuuuuuuuuuuck me.

I mean, I defend EA at times, but you've just left yourself open to ridicule with this one.

"I think we might have innovated too much or tried some different things that people just weren't ready for..."
Mr Bender, please take it away.

Thank you, Mr Bender.

Wow... I mean wow. That's... Wow. Really? Oh I see. Your mistaking innovation with bullshit. I can see where you got confused.

Oh EA, you so cray.

I gotta agree with you Ian, EA should just stop talking about Dungeon Keeper and let it go.

Microtransactions are "innovative"... EA pls, never change.

Gif bandwagon, HO!

image

your right EA it's not that the game was a greedy cash grab, it was just too innovative for us! we should get with the times people, the future is paying for each and every individual action you do in a game.

seriously though this is the same old Ea, same blaming of the customers same tired excuses, soon the same tired apology, well EA I guess my money is too innovative for you, it wants to do different things like paying for complete experiences , things your not ready for.

Is there anyone, anywhere, who believes this one bit? Anyone at all?

And just when will we be "ready" to be nickel and dimed to death?

The only thing EA has "Innovated" is pissing off its customers. Honestly though this is so hilarious that I can't even be mad about it.

Just damn... be quiet EA, stop being dumb.

And to think, this is what a college education can get you.

You know I think what worries me the most is the fact that this is exactly the kind of BS I expect to hear from game companies these days.

Does anyone have the "you keep using that word" image macro ready? because this would be the perfect time to use it.

Dear Mr. Gibeau,

Blatant cash grabs have never been innovative. And they certainly aren't innovative in the mobile market. There have already been several games that attempt to separate you from your money via mechanics that decrease wait time in return for money. There was no innovation to be had. In fact it would have been MORE innovative to offer a "free to play" game that really was FREE TO PLAY and never once tried to ask for you credit card information. That sir, would have been true innovation.

The only thing I can think of that would make that phrase make any sense is that when he said the game "innovated too much", what he really meant is "we changed it too much from the original games", referring to the fact that no one was happy with a Dungeon Keeper reboot that basically completely changed its genre. Though even that would require getting Inigo Montoya in here to point-out that changing a game's genre isn't "innovation".

"I think we might have innovated too much or tried some different things that people just weren't ready for"

So... you're saying it's our fault, then? Just admit you're saying that!

Oh EA you not trying to hard, you are very much not trying at all. I dont think you understand what you are saying. Innovation means you are trying to improve, make something better, not steal and lie your way into peoples pockets. Oh you truly do make me laugh

Oh yeah and this is what I think of you ever since Mass Effect 3

Heh, really? I've said it before and I'll say it again, the games industry really needs to work on their PR tactics, I swear every week we hear a few of the usual suspects running off their mouth when it would have been more advantageous just to keep quiet and hope people start to forget. You don't see many other industries running into this problem, I guess the video game industry still need time to mature. Anyhow, I couldn't find a decent laughing gif so I'll let Jim doing the talking for me:

[Insert massive groan that could never fit in the text box]

What.The.Fuck.Ever... EA. No one believes you (except idiots) and all you know how to do is kill anything that brings joy and happiness. Even things you create that are good, are shit to what they could have been (ME3)

God damn EA, warn us next time so you don't dizzy me with your spin.

WhiteTigerShiro:
The only thing I can think of that would make that phrase make any sense is that when he said the game "innovated too much", what he really meant is "we changed it too much from the original games", referring to the fact that no one was happy with a Dungeon Keeper reboot that basically completely changed its genre. Though even that would require getting Inigo Montoya in here to point-out that changing a game's genre isn't "innovation".

Actually, what would require Inigo Montoya in here would be to go sword-y on this guy. The word-thing would be a pure bonus.

This was good for a real genuine laugh :)

We already know that EA is dishonest and insincere as hell to their customers. But how it it possible that they could be so dishonest and insincere to themselves?

Yeah... that's really, really not the reason why, Frank.

...since when is ripping off Clash of Clans innovative? Seriously, since fucking when? I mean come the balls on. Ergh, EA do a better job getting these stupid cunts who come out and say shit like this silent, its doing you no bloody favours. /rant.

I think we should lobby for a new rule in the world that if you are going to call something 'innovative' you also have to say how it is innovative, because I really don't see how Dungeon Keeper was in any way innovative.

Hmm, lets see. Laughing gif...laughing gif... Ah, here's one.

image

RIP Flashheart.

synobal:
Does anyone have the "you keep using that word" image macro ready? because this would be the perfect time to use it.

Your wish is my strong recommendation.

image

*Read Read*

Yeah, keep telling yourself that, EA.

There definitely needs to be an equivalent of Poe's Law for video game publisher executives.

For those who don't know Poe's law states that religious fundamentalists believe and say such stupid things that it is essentially impossible to be sure whether something is a parody or not.

Can we have an EA Exec law: EA Execs make such stupid comments that you cannot reliably seperate then from a parody of what an EA exec might say.

You've got to hand it to EA. They take talking bullshit to a whole new level.

You were just too innovative? Riiiiight...

Like a chef saying his food tastes too good.

Or an author saying her writing is too beautiful.

Or a comedian saying he's too funny.

Or Jesus saying he's delivering too much salvation.

EA must really be trying to reclaim their status as "Worst Company in America".

P.S. Thanks

I get the image they really are that delusional. All the more hilarity for us lowly peasants.

Queen Michael:

synobal:
Does anyone have the "you keep using that word" image macro ready? because this would be the perfect time to use it.

Your wish is my strong recommendation.

image

You missed a golden opportunity to say "As you wish."

OT: Oh EA. You're so considerate. I spend too much money on games, and every word that comes from your office tightens my purse strings.

Now is has me even more worried about Battlefront's future. If Dungeon Keeper: Cow Clicker Edition was "innovative" by EA's standards, just imagine how they are going to "innovate" their up and coming games.

Why are they still talking? Anyone with half a brain should have decided to just shut up about Dungeon Keeper weeks ago. If they ask you about it in an interview then just give them the most boring wishy-washy answer possible. Worst comes to worst, be actively nonsensical. 'Due to flaws in the game design, this product didn't do well'

Lets see someone try to make a decent headline out of that. Don't go spouting out the most ridiculous click-baiting headline sound-bytes possible. It's like it's EA in the pocket of the gaming media this time round.

Geeze, can you be competent at your cynical cash-grabbing please?

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