More Than Half of GameStop Customers Unaware of Stores' Trade-In Policy

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More Than Half of GameStop Customers Unaware of Stores' Trade-In Policy

GameStop logo

Only 40% of people shopping at GameStop know they can trade in their games for store credit or cash.

GameStop's trade-in policy is one of its pillars, but many people think of GameStop as only a place to buy games. GameStop president Tony Bartel told VentureBeat on Friday "only 40 percent of the people who walk into a GameStop store today know that we can accept trades of games."

Trade-ins allow customers to receive in-store credit or cash from GameStop when they bring in used games. GameStop then sells the pre-owned games at a lesser price, and the company pushes for used games sales to make the stores a profit.

Even fewer customers know they can trade in old hardware and smart devices for credit applicable to anything in the store.

GameStop sees about $1.2 billion in store credit on used games in stores annually, Bartel said. About 70 percent goes to purchasing new games. "We see it as an integral part of the entire video game ecosystem."

GameStop locations regularly have posters around the store indicating the company will buy games back from consumers. However, some percent of customers are buying games for other people, such as family members, and may not be aware of - or care - about trade-ins.

"What we're constantly trying to do is create awareness," Bartel said. "We'll continue to do that. The Power Up Rewards [customer loyalty card] is a powerful tool for us to drive awareness of our trade program. You'll see it in our stores. You'll see it in interactions with our store associates. We're on a constant quest to inform the public that there's a residual value for your games."

Source: Venture Beat

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In all honesty, it's probably for the best that they don't know. The amount they give you for trade ins is abysmal, and it's even lower if you go for straight cash instead of store credit. I wouldn't have a problem with it as much, if they didn't mark up the price of the used games to being about $5 cheaper than just buying it brand new.

Oh I'm aware of the trade-in policy, but I can sell my used games on Amazon for a price that's much better than what Gamestop will ever dream of giving me, that's if I don't just decide to keep them myself.

"We see it as an integral part of the entire video game ecosystem."
Ummm, I think they mean;
"We see it as an integral part of our entire business strategy."

When you post over a billion in profits from used games, I see very little reason why they can't share it around, besides the bug wigs getting bigger hovercraft money. Half the reason we get shafted is all in a bid to get through GameStop.

I have a sneaking suspicion that half the people who answered "No" were being sarcastic; most of the Gamestop employees I've encountered figuratively beat you over the head with their trade-in offers and specials.

Really, here in the UK all I see is peeps in GAME and CEX trading huge stacks of *coughstolencough* games.

DaxStrife:
I have a sneaking suspicion that half the people who answered "No" were being sarcastic; most of the Gamestop employees I've encountered figuratively beat you over the head with their trade-in offers and specials.

I don't know about that, when I worked in retail (a shoe store), we had giant signs that said "mens" "womens" and "kids" over the areas you were to find shoes for them in. The signs were easy to spot, right in your face when you walked in the door. We still got people who came in with a blank stare on their face and asked us "Do you sell kids shoes?"

Some people seem to have an incredible ability to filter out anything written on a sign, even when that sign contains useful information like "You can trade in your games", "Kid shoes over here" or "Yield".

DaxStrife:
I have a sneaking suspicion that half the people who answered "No" were being sarcastic; most of the Gamestop employees I've encountered figuratively beat you over the head with their trade-in offers and specials.

I've never really had an issue with that. I just respond with, "I'm a collector" and the subject is usually dropped.

I do have an issue with them marking up steam cards for a profit...

More than half of GameStop customers don't trade games in, so GameStop assumes they don't know they can, because why else would anyone not trade in games? It's not like people like to keep them, or to sell them for more money on eBay or Craigslist.

P.S. Thanks

Hah! So the large signs plus the fact that they sell a load of pre-owned goodies; combined, still isn't enough for this 60% to realise they do trade ins? Where exactly was this survey conducted? To weakly save my deteriorating view of humam intelligence, sarcasm it must be!!

This just seems so unlikely to me, considering how the GameStop stores I've been to are set up.

They're basically plastered with posters that advertise various trade-in deals, both inside and outside. I don't see how a customer at GameStop could possibly avoid being exposed to all those trade-in messages, unless they're bordering on being legally blind.

I find that... odd. Trade ins are half the reason I shop at GS. Although the more I think about it the more I recall the staggering number of times the person in front of me has been some clueless soccer mom looking to buy Halo on the Sony Wii and it all starts to make sense.

Neronium:
In all honesty, it's probably for the best that they don't know. The amount they give you for trade ins is abysmal, and it's even lower if you go for straight cash instead of store credit. I wouldn't have a problem with it as much, if they didn't mark up the price of the used games to being about $5 cheaper than just buying it brand new.

No kidding. I think the most insane offer I ever got for a trade-in there, was for Resident Evil: Operation Raccoon City.

70 fucking cents.

And that was for store credit. Yeah, I know the game was shit. But give me a break. I would've been less offended if the guy offered me half a pack of gum and an empty can of soda.

OT: That's odd. Gamestop is the kind of place never shuts the fuck up about trade-ins and pre-orders. How can this many people be completely unaware about the, albeit awful, trade-in policy?

-Dragmire-:

I do have an issue with them marking up steam card for a profit...

Wait...what?

They should not be doing that. Their deal with Valve is to sell those cards at cost, so the $20 card should cost you $20 and the $50 should cost you $50.

This sounds like a case of a local store manager trying to game the system. I suggest, next time you're in the store, you bring this up with the people behind the counter. Maybe they'll give you a card just to keep you quiet. :P

Not a very alarming statistic when you stop to count heads. Most of their customers are children.

Vigormortis:

-Dragmire-:

I do have an issue with them marking up steam card for a profit...

Wait...what?

They should not be doing that. Their deal with Valve is to sell those cards at cost, so the $20 card should cost you $20 and the $50 should cost you $50.

This sounds like a case of a local store manager trying to game the system. I suggest, next time you're in the store, you bring this up with the people behind the counter. Maybe they'll give you a card just to keep you quiet. :P

$22 for a $20 card and $55 for a $50 one. No tax though(which there shouldn't be on gift cards) so they don't have much of a paper trail for transactions.

I think I'll take a trip there today, it was my little brother that paid it since he doesn't have a credit card. I wonder if they'll let me take pictures of their steam card display...

-Dragmire-:

Vigormortis:

-Dragmire-:

I do have an issue with them marking up steam card for a profit...

Wait...what?

They should not be doing that. Their deal with Valve is to sell those cards at cost, so the $20 card should cost you $20 and the $50 should cost you $50.

This sounds like a case of a local store manager trying to game the system. I suggest, next time you're in the store, you bring this up with the people behind the counter. Maybe they'll give you a card just to keep you quiet. :P

$22 for a $20 card and $55 for a $50 one. No tax though(which there shouldn't be on gift cards) so they don't have much of a paper trail for transactions.

I think I'll take a trip there today, it was my little brother that paid it since he doesn't have a credit card. I wonder if they'll let me take pictures of their steam card display...

Out of interest, where do you live?

I know we have similar pricing on steam cards here, but its because we're paying for the cards in $AU but the cards are redeemed for $US.

So the numbers are slightly offset due to differences in the dollar value. Could it be that?

Elijin:

-Dragmire-:

Vigormortis:

Wait...what?

They should not be doing that. Their deal with Valve is to sell those cards at cost, so the $20 card should cost you $20 and the $50 should cost you $50.

This sounds like a case of a local store manager trying to game the system. I suggest, next time you're in the store, you bring this up with the people behind the counter. Maybe they'll give you a card just to keep you quiet. :P

$22 for a $20 card and $55 for a $50 one. No tax though(which there shouldn't be on gift cards) so they don't have much of a paper trail for transactions.

I think I'll take a trip there today, it was my little brother that paid it since he doesn't have a credit card. I wonder if they'll let me take pictures of their steam card display...

Out of interest, where do you live?

I know we have similar pricing on steam cards here, but its because we're paying for the cards in $AU but the cards are redeemed for $US.

So the numbers are slightly offset due to differences in the dollar value. Could it be that?

Canada, though the answer to, "When did you start doing this" was, "The US has been doing it for years" like that makes it better...

Anyway, it is true that the cards or rather codes are redeemed in the US. The card itself is just a receipt with a code on it.

-Dragmire-:

Elijin:

-Dragmire-:

$22 for a $20 card and $55 for a $50 one. No tax though(which there shouldn't be on gift cards) so they don't have much of a paper trail for transactions.

I think I'll take a trip there today, it was my little brother that paid it since he doesn't have a credit card. I wonder if they'll let me take pictures of their steam card display...

Out of interest, where do you live?

I know we have similar pricing on steam cards here, but its because we're paying for the cards in $AU but the cards are redeemed for $US.

So the numbers are slightly offset due to differences in the dollar value. Could it be that?

Canada, though the answer to, "When did you start doing this" was, "The US has been doing it for years" like that makes it better...

Anyway, it is true that the cards or rather codes are redeemed in the US. The card itself is just a receipt with a code on it.

The steam cards at my store are the exact price they are redeemed for. I've never heard of a Gamestop marking up any kind of currency cards.

Lvl 64 Klutz:

-Dragmire-:

Elijin:

Out of interest, where do you live?

I know we have similar pricing on steam cards here, but its because we're paying for the cards in $AU but the cards are redeemed for $US.

So the numbers are slightly offset due to differences in the dollar value. Could it be that?

Canada, though the answer to, "When did you start doing this" was, "The US has been doing it for years" like that makes it better...

Anyway, it is true that the cards or rather codes are redeemed in the US. The card itself is just a receipt with a code on it.

The steam cards at my store are the exact price they are redeemed for. I've never heard of a Gamestop marking up any kind of currency cards.

I figured as much. Technically though, it's an EB Games but they merged with Gamestop in 2005 so they are basically the same company at this point.

The only way I can sort of see this kind of thing happening is if they buy codes at US pricing and sell it to customers at the Canadian equivalent since our dollar is a little weaker at the moment. Still seems sketchy though.

........................so wait, how the hell do these people think Game Stop gets its selection of used games?

How is that possible when Gamestop employeesare mandated say either "pre-order" or "trade-in" in every other sentence?

Anyways, Gamestop is shit. Mt last Wii Remote broke a few months ago. Went to Gamestop - $25 for a used one. I bought it, not even think. On Amazon, I could've gotten a brand new Wii Remote and Nunchuck attachment for $15.

Tohuvabohu:
No kidding. I think the most insane offer I ever got for a trade-in there, was for Resident Evil: Operation Raccoon City.

70 fucking cents.

I got offered $1.40 for a functional Xbox 360 controller - store credit, of course. $19 dollars for a fully functional XBox 360 with a 120 GB hard drive.

sell the used games at a lower price, BS. Anyone remember what they did back when Xenoblade released?! the game was selling....USED....for upwards of 80-100+ BIG ONES. the game cost 40 bucks at launch. They are full of it and price their stuff based on how they see fit........oh sorry...."Market price".....*coughcoughBSCough*... Plus the constant hawking of services has me to the point of denying them the chance to even offer anything, and that's if I even go in to one nowadays. I prefer disc games over downloads, unless its something like humble or Gog, but Gamestop at this point is more a problem than a convenience I feel....

RJ 17:
........................so wait, how the hell do these people think Game Stop gets its selection of used games?

Actually, GameStop policy is that if the game is opened from it's shrink wrap for more than a day, then it's considered used. That's what they were doing with the sudden impulse of "trade ins" they got for Xenoblade Chronicles, when in reality NeoGaf and other sites discovered that the "used" Xenoblade Chronicles were actually reprints, like how the Metroid Prime trilogy's were. It was easier to spot the Metroid ones because all 2009 original print ones were in tin cases only, and had a sleeve on the front. The reprints are in white Wii cases with no slide-on cover. So theoretically, GameStop could take some new games, remove the wrapping, and sell them for used. Now that'd be suicide for newly released games, but they can get away with it when it came to reprints.
For price comparisons, for a "used" copy of Xenoblade Chronicles when they first started doing it, it cost $95 for the used copy and only $60 for the new, but there were no new copies except online. GameStop also makes it's money off the used sales, so in the case of Xenoblade they would make $95 each sale and not have to give any of that to Nintendo since it was considered used and not new.

Now, I've shopped at Gamestop for a while now, I'm aware of how up front they are with their trade in policy.

I'd like to say I'm surprised that this many folks haven't heard of it, but I've worked the retail front lines before and I remember all too well that customers are oblivious as hell.

From what I've seen, that 60% is probably the only thing keeping the employees from taking their own lives rather than face one more belligerent halfwit who just can't grasp why their used copy of 2006 NFL blitz isn't worth the $50.00 they originally paid for it.

I have no problem believing this, having worked in retail I can most assuredly confirm that customers don't read anything at all.

The key to this is "only 40 percent of the people who walk into a GameStop store today know that we accept trades of games"

What day was it? If it was Black Friday I'd expect about 90 percent wouldn't know about their trade in policy. If it was the Tuesday release day for a big budget AAA game in the middle of summer I'd expect it to be about 10%.

The better question is,
What percentage of their regular customers don't know?

Then again it varies based on how you ask the question. Toss in smart devices, and I'll say I didn't know that. I don't think of GameStop as the place to sell back my smart phone when I'm done with it.

Neronium:
In all honesty, it's probably for the best that they don't know. The amount they give you for trade ins is abysmal, and it's even lower if you go for straight cash instead of store credit. I wouldn't have a problem with it as much, if they didn't mark up the price of the used games to being about $5 cheaper than just buying it brand new.

It might be for the best, but it amazes me that with all those banners and with the clerks pushing the stuff that more than half of consumers would be unaware. I mean, I've worked in retail, I'm aware people can be really freaking oblivious. This isn't completely new, but 60% seems high, even for the lowest common denominator.

MrHide-Patten:
"We see it as an integral part of the entire video game ecosystem."
Ummm, I think they mean;
"We see it as an integral part of our entire business strategy."

Whether or not publishers like it, selling off or trading in their last half-finished DLC fest to pay for the next one has become a part of the infrastructure. And it makes sense, as publishers have decided games are disposable and should only have replay value until the next one comes out.

When you post over a billion in profits from used games, I see very little reason why they can't share it around, besides the bug wigs getting bigger hovercraft money.

There's also no reason to spread it around.

Half the reason we get shafted is all in a bid to get through GameStop.

Err...No. Considering publishers and console makers cowtow to Gamestop and make special deals with them. They're not taking shots at or hurting Gamestop.

Zachary Amaranth:

It might be for the best, but it amazes me that with all those banners and with the clerks pushing the stuff that more than half of consumers would be unaware. I mean, I've worked in retail, I'm aware people can be really freaking oblivious. This isn't completely new, but 60% seems high, even for the lowest common denominator.

I honestly think that they are using hyperbolic numbers for that really, because not only do they have banners, they have the magazine, sites, TV ads, and website ads that promote it because like you said 60% seems a tad high. If anything I'm going to assume more people answered sarcastically because they don't use it, but that's probably me being optimistic as I've worked with people who don't notice things that right in front of them before.

Neronium:

I honestly think that they are using hyperbolic numbers for that really, because not only do they have banners, they have the magazine, sites, TV ads, and website ads that promote it because like you said 60% seems a tad high. If anything I'm going to assume more people answered sarcastically because they don't use it, but that's probably me being optimistic as I've worked with people who don't notice things that right in front of them before.

It's probably more reasonable that the surveyors simply were oblivious to sarcasm.

I find this hard to believe. Actually, I have to wonder about some of the things EVER said about Gamestop sometimes. Can it be that I have the only shops in America that have polite and decent employees that are informative and helpful? I've never had a Gamestop problem except for a time where something I wanted wasn't available there, and they DID try to help me find it. No doubt, the bad business IS true, but the way I hear it talked about, it's like it's everywhere but here.

Fuck retailers. Steam or Origin, or Amazon if I want a collector's edition. I haven't left my house for a new game in over a decade.

-Dragmire-:

$22 for a $20 card and $55 for a $50 one. No tax though(which there shouldn't be on gift cards) so they don't have much of a paper trail for transactions.

I think I'll take a trip there today, it was my little brother that paid it since he doesn't have a credit card. I wonder if they'll let me take pictures of their steam card display...

Looking into it I found that it could be a case of currency conversion but the mark up on the cards shouldn't be as high as $2 and $5, respectively.

Seems like they're either arbitrarily rounding up for...reasons[1]... or applying tax (which they shouldn't be).

Either way, that's pretty lame. But at least the markup isn't completely ridiculous.

[1] Certainly not to pocket a little extra cash on each sale.

Neronium:

RJ 17:
........................so wait, how the hell do these people think Game Stop gets its selection of used games?

Actually, GameStop policy is that if the game is opened from it's shrink wrap for more than a day, then it's considered used. That's what they were doing with the sudden impulse of "trade ins" they got for Xenoblade Chronicles, when in reality NeoGaf and other sites discovered that the "used" Xenoblade Chronicles were actually reprints, like how the Metroid Prime trilogy's were. It was easier to spot the Metroid ones because all 2009 original print ones were in tin cases only, and had a sleeve on the front. The reprints are in white Wii cases with no slide-on cover. So theoretically, GameStop could take some new games, remove the wrapping, and sell them for used. Now that'd be suicide for newly released games, but they can get away with it when it came to reprints.
For price comparisons, for a "used" copy of Xenoblade Chronicles when they first started doing it, it cost $95 for the used copy and only $60 for the new, but there were no new copies except online. GameStop also makes it's money off the used sales, so in the case of Xenoblade they would make $95 each sale and not have to give any of that to Nintendo since it was considered used and not new.

That...still doesn't explain how 60% of the shoppers are completely oblivious as to where GameStop's used games come from. Yeah, that explains a scam that GameStop tried to pull with that particular game (and perhaps others), but still, the very fact that GameStop HAS used games kinda implies that they would be "legitimately" getting them from somewhere. 60% of their customers not knowing about trading in games is still ridiculous...especially since every GameStop that I've seen has it's windows covered with "TRADE IN YOUR OLD GAMES, IPHONES, AND IPADS HERE!!!" posters.

good. it's not uncommon to get 1 or 2 dollars for a game they will turn around and put on the shelf for 30.

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