Games Workshop Profits Down 24%, CEO Happy

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Games Workshop Profits Down 24%, CEO Happy

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At the heart of this new strategy: job cuts and restructuring.

Games Workshop has had a really good year, says acting CEO Tom Kirby. Not that great if you're measuring by that pesky profit margin, or even stock price for that matter; sales fell by 9% in the year, thanks in part to hard times in the North American segment, and profit before taxation fell to 12.396 million, as opposed to last year's 21.395 million. However that isn't what Kirby's pleased about. What has him smiling is that Games Workshop has streamlined distribution, implemented its one man store policy, and cut huge chunks out of its middle management structure. Cutting costs and reducing risks, says Kirby, is key to Games Workshop's long term survival.

"What is really remarkable, however, is that it was all accomplished in five months. The levels of complexity handled by our back office staff - personnel, IT and accounts -are beyond my descriptive abilities," says Kirby. "We all owe these people a big vote of thanks. They have saved the company millions."

Games Workshop reinvented itself in the fiscal year now ended. It used to be organized on a country-based management system; now all those middle managers have been let go, four European offices have been shuttered, its North American arm no longer has autonomy, and pretty much everything is run out of Nottingham. Its one man store policy means exactly that: each store has one member of staff, which saves on salary but theoretically means each store manager should be earning more than before.

Kirby touched briefly on copyright concerns, without actually mentioning the dreaded words Space Marine, let alone Chapterhouse Studios. He describes Games Workshop's legal crusade as "very difficult to do ... far too much money spent on far too little gain," a remarkable statement given the company's litigious history.

One of the big reasons why Games Workshop has been ferocious about its IP is its arrangements with third party computer game developers, like the now-defunct THQ. Back in 2009, royalty payments on that IP made up nearly half the company's profits. Things have changed significantly since then; in fiscal year 2013 royalty payments dropped 3.5 million, going down to only 1 million, and while there was some improvement in fiscal year 2014, it was only up 0.4 million.

Perhaps, with less royalty cash on the line, Games Workshop can afford to be philosophical about its IP. However you'd be unwise to publish, say, Adventures of a Space Marine Love God any time soon, entertaining though the idea may be. Games Workshop might be a little philosophical, but there's no reason to think it's forgotten its lawyers' phone number.

Kirby also announced his intention to step down as acting CEO. An ad for his replacement will go up the day after Games Workshop's AGM, on September 18th.

"We have not decided what will happen if no suitable candidate is found," says Kirby, "But I suspect my wife will be livid."

Source: Games Workshop

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Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Karloff:
"What is really remarkable, however, is that it was all accomplished in five months. The levels of complexity handled by our back office staff - personnel, IT and accounts -are beyond my descriptive abilities," says Kirby. "We all owe these people a big vote of thanks. They have saved the company millions."

Now get the hell out you've all been made redundant.

"We're doing great!"

Translation: As a floundering company with an IP that is rapidly growing stale while the ruleset becomes increasingly inane and models become increasingly expensive. At the same time, competitors are seeing their numbers increase because we can't retain our customers due to poor business practices so we're cutting out most of the fat to try and stay afloat in the hopes that when we put out the next army update it will bring people back.

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Or better yet, have a reasonable price for their products instead of the laughably high markup they have on them now. I remember when prices where just half of what they are now, and that was less then 10 years ago. The company is dying a slow death for one simple reason: more people are leaving then joining. You want people to join? Get them when they're young, 14 usually. That used to make sense and actually work, because 14 year olds could afford it. Now? No way could a 14 year old convince their parents to hand them over the money they need.

I say screw Games Workshop, they're dying a slow death due to their bad buinsess practices. Free market at work and all that noise. I just hope whoever either buys them out or buys the 40k IP when they is smarter then they are.

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

ObsidianJones:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

or just go to sega and make Total War:hammer 40k
commanding an army of 10k gaunts and with the ability to do space battles would make anyone's day.

shadowmagus:
"We're doing great!"

Translation: As a floundering company with an IP that is rapidly growing stale while the ruleset becomes increasingly inane and models become increasingly expensive. At the same time, competitors are seeing their numbers increase because we can't retain our customers due to poor business practices so we're cutting out most of the fat to try and stay afloat in the hopes that when we put out the next army update it will bring people back.

Oh god-Emperor this. I remember my highschool days when I say the sets and started reading up on it all. It was pretty interesting and I got myself a Tau starter set for a decent price (it costs more then twice what I paid today, I just checked). In my group of friends we had another Tau player (we both didn't mind their lore and where more a preference of aesthetics for him and play style for me), some Ultrasmerfs, a Necron, Tyranid and Oark player. We liked the game, we liked the models and we liked the lore, so every week or so at least one of us was buying a new set to add to our personal army.

And then we got hit hard by 5th Edition syndrome. Prices started to go up fast, less new, smaller models started to come out and instead the larger ones which we rarely took any interest in (I think we had about 6 tanks between the lot of us), the rules became pretty crazy, it got harder to do quick, small battles, and so on and so forth.

I wasn't the first to abandon it, I was one of the middle ones. Last year of high was the last time I bought one (it was a Sky Ray) and I haven't looked back since. None of us buy their stuff anymore, we've found better sources. Be it paints, models, or just games we've found things that are both better in quality and for a much lower price.

We still take out our owned models and use a good old 4th edition once in a blue moon, but it's just not like it was in the good old days.

direkiller:

or just go to sega and make Total War:hammer 40k
commanding an army of 10k gaunts and with the ability to do space battles would make anyone's day.

Oh no, those space battles would just be like the Total War sea battles...

What they really need to do is make the hobby more accessible. There are many things I would rather do before getting into Warhammer and from the little I played and what I know about the universe, I'd probably love it. The entry barrier is simply far too high.

"I cut down my risk of falling down stairs by removing my legs."
Quite a salesman this Mr.Kirby.

I can't wait for either a class action lawsuit from all the shops that were slowly forced to buy too much stock, weren't allowed to sell competitor's products, couldn't sell enough to stay afloat and were bought out by GW or for those shops to sadly go under thereby ruining GW's revenue even more. (Hopefully the one guy in each of those is able to start up his old store or find a job somewhere else immediately.)

I'd love to buy Space Marine and Dawn of War II on Steam, but can't find the strength to give money to a company that practically used mobster tactics to swindle the stores that sold their goods faithfully for years. I'd never get into the game even if I did have a local group to play with.

Instead of trimming off the fat(via a back alley surgeon that just cuts out random bits of flesh and probably stole a kidney or two), they should address their real issues. They have a popular IP, as long as they don't continue to run it into the ground. Stop trying to control all aspects of it in order to raise the prices. That's why people aren't buying new models, new rule books, or the novels and possibly one reason why THQ went under. (Maybe, they thought they could sell enough copies of 40K games to offset the ridiculous royalties. That didn't help their other financial woes.)

Wow, dick move ... I am happy that I have fired most of our employees. How about just charging less for the products? The stuff is painfully expensive and that is when I was kind of into it about 10 years ago. It seems to be a very base level understanding of how business works "charge more money, get more money", like you have 100% customer retention but if you halved the cost of the products and advertised, you would get a lot more custom.

I think the warhammer 40K universe is so ripe for board games, books, movies, video games etc but they wont indulge it.

Zontar:

I wasn't the first to abandon it, I was one of the middle ones. Last year of high was the last time I bought one (it was a Sky Ray) and I haven't looked back since. None of us buy their stuff anymore, we've found better sources. Be it paints, models, or just games we've found things that are both better in quality and for a much lower price.

Very much my experience too, the funny thing is that their competitors aren't just better or cheaper, they're both at once. With other games charging somewhere around a battleforce for a full army and with the odels being roughly as nice and he rules tighter...well, why play at all?

stop giving it to random twats to make shitty games with. We all want a Dawn of War 3 hell even dow2 dlc would be fine at this point we all want a Space Marine 2 the MMO Eternal Crusade is coming out soon and sounds great. Its a great IP Relic has done great work.

ObsidianJones:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

I was just playing Dawn of War Dark Crusade actually, a modded version of course (Titanium Wars specifically since it adds a ton of new units). After Dawn of War Retribution failed to live up to my expectations (a campaign for each race actually means each race plays the exact same campaign) I would welcome a return to the Dark Crusade way of doing things, they just need to boost squad sizes and bring back base building (also fuck the eldar, get rid of those bastards).

Zontar:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Or better yet, have a reasonable price for their products instead of the laughably high markup they have on them now. I remember when prices where just half of what they are now, and that was less then 10 years ago. The company is dying a slow death for one simple reason: more people are leaving then joining. You want people to join? Get them when they're young, 14 usually. That used to make sense and actually work, because 14 year olds could afford it. Now? No way could a 14 year old convince their parents to hand them over the money they need.

I say screw Games Workshop, they're dying a slow death due to their bad buinsess practices. Free market at work and all that noise. I just hope whoever either buys them out or buys the 40k IP when they is smarter then they are.

When I think about Games Workshop I don't even think about the tabletop game, to me it's all about the videogames.

shadowmagus:
"We're doing great!"

Translation: As a floundering company with an IP that is rapidly growing stale while the ruleset becomes increasingly inane and models become increasingly expensive. At the same time, competitors are seeing their numbers increase because we can't retain our customers due to poor business practices so we're cutting out most of the fat to try and stay afloat in the hopes that when we put out the next army update it will bring people back.

Pretty much all of this right here.

Stop mistreating your IP and you'll make profits again.

ObsidianJones:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

nah, people clearly want a shitty plant vs zombies rip off with warhammer 40k characters

http://store.steampowered.com/app/254650/

all the DLC together costs more than the stupid game i shit you not

also i love how the photoshopped these huge WH40K characters on the screenshots just to try to make the game look less boring

I hate the removal of multiple staff members. While they're pretty much on contract that they can't say anything bad about the store, it's pretty clear they're overworked. It causes the store to shrink in size (one man can only watch so much and work the till), means less games can happen (again, till thing), less interaction with the regulars (new customer walks in, got to get on that immediately).

I mean I remember the old wakefield store. That was a huge, 2 floor thing. I went in there last year, and it was half of the first floor, with the second floor not belonging to them. I understand that it was probably crippling in rent costs, but bloody hell, they had one game table, from 20. It was actually genuinely saddening. I miss the game and scene I grew up with, not what it is today.

My take. GW is desperately looking for a buyer and is doing slash and burn fat clearing and bone cutting to make the company seem enticing and drive up the otherwise collapsing sale price. The value in the company now is in the IP. Not the employees, the stores or the actual product. By cutting all that stuff back they hope to find a buyer that wants the IP at a good price.

ObsidianJones:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

Looking at those royalty payments GW should have totally bought Relic during the THQ firesale, they could have let them carry on making 40k games and then all the profit would have gone to them and they would soon recoup the investment. They could have even thought about making a Company of Heroes table top game too...

Shame really, we might never see another Dawn of War now.

Of all GW's games Necromunda was the cheapest and by far the best. Unlike Warhammer or 40k all you needed was a gang of 10-14 men, possibly up to 20 if you wanted a fully converted gang so you didn't have to worry about weapon restrictions. Unfortunately, like a lot of GW's specialist games, Necromunda was phased out years ago and you can't even buy the models on their special mail order service since they don't even make them anymore.

You can still buy the old lead models off eBay though; you can get yourself a gang of 8-12 men for around 50 which is still way cheaper then what you'll pay for Warhammer or 40k models. I've not played it for years but I'm currently in the process of doing up a Goliath gang. My latest project has been to work on the heavies.

Let me tell you the "One man store" thing is a death sentence in the long run. It's not sustainable You can't expect to have the level of play and sales in a store with one man, never-mind everything else that needs doing.

Here's what games workshop NEEDS to do to survive:

Make your products available in more locations: They have a horrible history with third party retailers, their policies in that era are dumfounding. Even though their profits are in freefall they still want to act like they have this almighty high-ground. They need to get their products/ organized play into more locations. I think a good example is how Wizards does their distribution: Hundreds of collectable shops, comic book stores, hobby shops and even mainstream retailers.

Stop price gouging Once 3D printing comes into full swing it's over for games workshop. It's just over. Their only recourse i can see is making their products FAR more affordable. The prices we see for models is just ludicrous at the moment and the built-in power-keep makes them obsolete very fast. They are keeping their own game hostage and eventually people will stop caring enough to pay.

Start attracting new and younger fans You know what happens when you make your products so expensive and so hared to find that only enthusiasts will buy them? You stop new people coming on stream. I don't play Warhammer but from people who do the trend seems to be that the audience is older and older. If you stop attracting new fans your game will just die.

Scrumpmonkey:
Let me tell you the "One man store" thing is a death sentence in the long run. It's not sustainable You can't expect to have the level of play and sales in a store with one man, never-mind everything else that needs doing.

Here's what games workshop NEEDS to do to survive:

Make your products available in more locations: They have a horrible history with third party retailers, their policies in that era are dumfounding. Even though their profits are in freefall they still want to act like they have this almighty high-ground. They need to get their products/ organized play into more locations. I think a good example is how Wizards does their distribution: Hundreds of collectable shops, comic book stores, hobby shops and even mainstream retailers.

Stop price gouging Once 3D printing comes into full swing it's over for games workshop. It's just over. Their only recourse i can see is making their products FAR more affordable. The prices we see for models is just ludicrous at the moment and the built-in power-keep makes them obsolete very fast. They are keeping their own game hostage and eventually people will stop caring enough to pay.

Start attracting new and younger fans You know what happens when you make your products so expensive and so hared to find that only enthusiasts will buy them? You stop new people coming on stream. I don't play Warhammer but from people who do the trend seems to be that the audience is older and older. If you stop attracting new fans your game will just die.

Yeah, a big part of the games workshop store's successes is from the staff helping new people get into the hobby with starter games and painting lessons and the like. A one man store policy means they are now full time salespeople and can't perform the extra duties that bring new people into the hobby.

The price gouging, insane 'throw the lawyers at them' attitude and their hyper aggressive attitude to third party stores just needs to stop. They don't have a monopoly on the market anymore and people can and do just walk away to other systems or fall out of the hobby altogether like myself, I stopped playing 40k when I got priced out and because of the power creep they use to try and make everyone buy the new shiny models my army was no longer viable.

But the prices are the worst, they make it so hard for people to get into the hobby by requiring this massive upfront cost of a big rulebook, army book and enough models to start an army which runs you easily over 100 pounds the last time I checked. oh and they charge the same for the rulebooks every 4 years so you constantly have to be able to put down that 60 pound rulebook every 4 years and throw away the last 60 pounds you spent. It's very, very money draining and kids which are their target audience can't afford any of it. (Remember when they had single figures you could buy for a couple of pounds which were perfectly priced for a kid who had some pocket money?)

Jamieson 90:
You can still buy the old lead models off eBay though; you can get yourself a gang of 8-12 men for around 50 which is still way cheaper then what you'll pay for Warhammer or 40k models.

Is that a typo? 8-12 dudes for 50 is in no way cheaper than Warhammer or 40K. Even their super "how the fuck can they charge that?" Vanguard veterans are "only" the same price. Hell, Necromunda weren't even that much new when they were still around last year.

You should probably only be paying between 10-20 for a squad of 8-10 men, depending on condition etc, unless you are going for specific in demand OOP models, but in that case you will probably be paying similar prices to new, or sometimes much more.

vallorn:
But the prices are the worst, they make it so hard for people to get into the hobby by requiring this massive upfront cost of a big rulebook, army book and enough models to start an army which runs you easily over 100 pounds the last time I checked.

It's not actually that expensive to get into for little Timmy in off the street. Starter set is 65, comes with the rules, scenario booklet, dice, Templates and 2 armies (48 models). Initially it looks pretty reasonable, compared to say Warmachine which is 75 and only gives you 17 models (+ the rules etc). It's the add ons that get expensive. First they get you hooked on cheap samples, then they jack up the price. That's how they work, they aren't completely stupid.

Just stop GW. I have yet to find a tabletop that is anywhere near as fun to build, play or read as 40k, you have one of the most fun IPs around, one that was been a source of many great books and games, and yet you happily throw that all away by finding the worst possible business decision and sticking with it. Reduce prices, get more than one person per store, get some quality devs to make 40k video games, and stop dicking over third party retailers. This isn't rocket science, and the plummeting profit margins should make it clear what you are doing now isn't working.

Zykon TheLich:

Jamieson 90:
You can still buy the old lead models off eBay though; you can get yourself a gang of 8-12 men for around 50 which is still way cheaper then what you'll pay for Warhammer or 40k models.

Is that a typo? 8-12 dudes for 50 is in no way cheaper than Warhammer or 40K. Even their super "how the fuck can they charge that?" Vanguard veterans are "only" the same price. Hell, Necromunda weren't even that much new when they were still around last year.

You should probably only be paying between 10-20 for a squad of 8-10 men, depending on condition etc, unless you are going for specific in demand OOP models, but in that case you will probably be paying similar prices to new, or sometimes much more.

Necromunda models are expensive now compared to when they were first released because they don't even make them anymore. Like you can't even mail order them from GW. And IT IS cheaper than other GW games because with Necromunda you only ever need a small gang, once you buy those models you'll never ever need anymore which isn't the case with 40k where you need hundreds.

vallorn:

Scrumpmonkey:

Yeah, a big part of the games workshop store's successes is from the staff helping new people get into the hobby with starter games and painting lessons and the like. A one man store policy means they are now full time salespeople and can't perform the extra duties that bring new people into the hobby.

The price gouging, insane 'throw the lawyers at them' attitude and their hyper aggressive attitude to third party stores just needs to stop. They don't have a monopoly on the market anymore and people can and do just walk away to other systems or fall out of the hobby altogether like myself, I stopped playing 40k when I got priced out and because of the power creep they use to try and make everyone buy the new shiny models my army was no longer viable.

But the prices are the worst, they make it so hard for people to get into the hobby by requiring this massive upfront cost of a big rulebook, army book and enough models to start an army which runs you easily over 100 pounds the last time I checked. oh and they charge the same for the rulebooks every 4 years so you constantly have to be able to put down that 60 pound rulebook every 4 years and throw away the last 60 pounds you spent. It's very, very money draining and kids which are their target audience can't afford any of it. (Remember when they had single figures you could buy for a couple of pounds which were perfectly priced for a kid who had some pocket money?)

The pricing is too crippling. Most people simply don't have that much spare money. The comparison i always make is with CCGs since they seem to be going from strength to strength lately whilst Games Workshop is arguably killing the entire table top war-games market though it's actions. Plastic or even die-cast figures are not that difficult or expensive to make. They need to make small budget sets/ singles with PDF rules. Have a kind of downmarket starter tier.

Let's take MTG as an example: a 60 card into deck is what? 10 with two boosters? An even deck or the new clash packs are about 20. The concept of giving someone a viable way to play the entire game for 10 and have a more competitive level product at around 20 is about where you want to be. Figures should only be priced at "Booster" level, say 2-5 Hell they have an entire Deck-building Toolkit for 15.

I think the correct spend for someone who wants a really decent experience in any kind of hobby or game as a newer player has an upward limit of about 50 or so for a decent experience. For that you want a range of basic tools that will allow you to play the game in a satisfactory way. That's about what most people will spend.

In Warhammer 50 wouldn't get you the rulebook. I honestly can't see at this point how it is still a thing.

Jamieson 90:

Necromunda models are expensive now compared to when they were first released because they don't even make them anymore. Like you can't even mail order them from GW. And IT IS cheaper than other GW games because with Necromunda you only ever need a small gang, once you buy those models you'll never ever need anymore which isn't the case with 40k where you need hundreds.

Ah, you meant cheaper than other games, the way it was worded it looked like you were saying that 8-12 guys for 50 was cheaper than an equivalent number of Warhammer or 40K models.

Also...hundreds? I play with a marine army of 16 models on occasion,(and technically 11 is legal) just because everyone goes for huge battles doesn't mean you have to.

Well maybe you need to simplify the fucking game, eh?!
I mean look at your list of rules! Its impenetrable! -1 points for new players.
The models are too damn expensive! -1 point for all players
The new codexes are absolutely terrible. I mean GW made Ork boyz useless! -1 point for new players and -5 points for veteran players who sank money into units that are terrible now.

I have a friend I play with - he USED to play orks. Green tide. 2000pts worth of boyz, stormboyz, lootas, etc...Just waves of infantry. And he's giving up the entire army because he's being chewed to mulch every game. The new codex made 3/4 of his army unplayable, never mind tournaments. Does anyone play test the new rules? Or just eyeball, yeah that looks fine, start selling.

GW is spending all its efforts on making giant robots and abandoning every other army; its cheap, lazy, disrespectful and it's coming back to bite them in the ass. I shudder to think what they're going to do to Space Wolves, Blood Angels and Grey Knights.

Zykon TheLich:

Jamieson 90:

Necromunda models are expensive now compared to when they were first released because they don't even make them anymore. Like you can't even mail order them from GW. And IT IS cheaper than other GW games because with Necromunda you only ever need a small gang, once you buy those models you'll never ever need anymore which isn't the case with 40k where you need hundreds.

Ah, you meant cheaper than other games, the way it was worded it looked like you were saying that 8-12 guys for 50 was cheaper than an equivalent number of Warhammer or 40K models.

Also...hundreds? I play with a marine army of 16 models on occasion,(and technically 11 is legal) just because everyone goes for huge battles doesn't mean you have to.

If you're only playing with 16 models then you might find Necromunda more fun. In Necromunda you create a gang list and each member of the gang has their own skills and character stats, and they gain experience between each battle and get skill progressions from that. Not only that, but if a guy dies in one battle then he's dead forever and you have to recruit a fresh ganger with 0xp and skills etc. Basically in Necromunda what happens on the battle field matters making it a really unforgiving game.

Ok so the man spent the last half a year basically laying people off, and now he wants out?

...colout me confuzzled.

direkiller:
or just go to sega and make Total War:hammer 40k

Nonono, its Orks: Total WAAAAAGH!.

Jamieson 90:

Zykon TheLich:

Jamieson 90:

Necromunda models are expensive now compared to when they were first released because they don't even make them anymore. Like you can't even mail order them from GW. And IT IS cheaper than other GW games because with Necromunda you only ever need a small gang, once you buy those models you'll never ever need anymore which isn't the case with 40k where you need hundreds.

Ah, you meant cheaper than other games, the way it was worded it looked like you were saying that 8-12 guys for 50 was cheaper than an equivalent number of Warhammer or 40K models.

Also...hundreds? I play with a marine army of 16 models on occasion,(and technically 11 is legal) just because everyone goes for huge battles doesn't mean you have to.

If you're only playing with 16 models then you might find Necromunda more fun. In Necromunda you create a gang list and each member of the gang has their own skills and character stats, and they gain experience between each battle and get skill progressions from that. Not only that, but if a guy dies in one battle then he's dead forever and you have to recruit a fresh ganger with 0xp and skills etc. Basically in Necromunda what happens on the battle field matters making it a really unforgiving game.

Theres also Blood Bowl, which is basically that but its rugby. With spikes on it. It also has a painstakingly faithful adaptation available on Steam.

Translation: "Thanks to restructuring and downsizing, our profits are simply down instead of us operating at a loss. We're still bleeding money!"

Seriously, this is supposedly a year where they released a brand new edition and a boatload of codexes and models and they still posted a loss?

I feel bad for GW, but I buy the vast majority of their models on Ebay, I only do small supplemental buys at my local games store to keep it afloat.

direkiller:

ObsidianJones:

Xan Krieger:
Want money? Make Space Marine 2, many of us would love it. Yes THQ is gone but still surely someone can pick up where they left off.

Barring that, Dawn of War III?

You know, that series that Once Topped Global PC Sales. Or actually challenged and beat Wrath of the Lich King...

The one that people are still modding and playing to this day because it's one of the best RTS games ever.

The one that people constantly beg for?

You remember money, don't you GW? The good times you both had? Why would you do this to yourself?

or just go to sega and make Total War:hammer 40k
commanding an army of 10k gaunts and with the ability to do space battles would make anyone's day.

Ever play Star Wars Empire at War? I think that would make a good template for a 40k game. Plus Empire at War allowed Imp players to build the Death Star and I would love to be able to play as the Eldar and summon a Craftworld as backup.

Silentpony:
Well maybe you need to simplify the fucking game, eh?!
I mean look at your list of rules! Its impenetrable! -1 points for new players.
The models are too damn expensive! -1 point for all players
The new codexes are absolutely terrible. I mean GW made Ork boyz useless! -1 point for new players and -5 points for veteran players who sank money into units that are terrible now.

I have a friend I play with - he USED to play orks. Green tide. 2000pts worth of boyz, stormboyz, lootas, etc...Just waves of infantry. And he's giving up the entire army because he's being chewed to mulch every game. The new codex made 3/4 of his army unplayable, never mind tournaments. Does anyone play test the new rules? Or just eyeball, yeah that looks fine, start selling.

GW is spending all its efforts on making giant robots and abandoning every other army; its cheap, lazy, disrespectful and it's coming back to bite them in the ass. I shudder to think what they're going to do to Space Wolves, Blood Angels and Grey Knights.

Ahem. What do you mean "going to do" to Space Wolves and Grey Knights? They let Matt Ward molest the Grey Knights years ago and they never recovered from the trauma. As for the Space Wolves, just look at the GW webstore. They got a new flyer... for $81 a pop. Or, for the low, low price of $162, you can have two!

Besides that, everything you said is spot on. Though, I think the prices may be more of a -10 to all players.

GW is a sickly company. They have been led by blind, arrogant, and paranoid men for too long and I don't think they will really ever recover. I got into 40k about a year ago and the prices have already gone up a minimum of 25% across the board. Add on top of that the fact that all GW does now days is make those idiotic mini-titans and release new rules every year and a half. I'm kind of regretting sinking the $400 I did into the game.

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