Oculus Rift Founder, "We See One in Every Home"

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Oculus Rift Founder, "We See One in Every Home"

Palmer Luckey

Palmer Luckey, inventor of the Oculus Rift, wants to see one of his devices in every home.

Ambition describes the momentum behind the creation, history, and continued push of the Oculus Rift, and it helps to also describe its inventor and founder Palmer Luckey.

The Oculus Rift is a virtual reality headset for 3D gaming that began as a Kickstarter in 2012 and raised over $2 million dollars, more than its initial $250,000 requested goal. It has since gained critical acclaim, with more games being announced with Oculus Rift integration. The company, which was bought by Facebook, just recently shipped Version 2 of its Software Development Kit. When discussing its consumer version, Luckey has high hopes for its product.

"We see one in every home," and he goes on to elaborate, "Just at launch we need to be realistic. The people who are going to be buying this initially are going to be gamers, probably hardcore gamers, and they're going to be the ones with PCs most capable of running it."

But hardcore gamers won't be the only demographic the company will focus on, "As time goes on it'll become more and more mainstream, but at launch we're going to be targeting that core. Basically let's target it to the people whom we know are going to be buying and then let's go for the people who are going to take some convincing."

Luckey has a broader understanding of how the game industry will effect other industries and what it means for his product, "As time goes on it's not so much that VR is going to expand to other industries, it's that the games industry is going to expand to do things in other industries. Whether it's architecture or virtual holidays or film, the people that are making games, or making VR games today, are going to be doing these types of thing in the future".

There is currently no official date for the release of the Oculus Rift to the larger consumer base, but Luckey will be disappointed if it's not out by the end of 2015.

Source: Polygon

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I remember way back when these people had realistic expectations for what is a 300$ non-essential peripheral device for playing games. Then someone told them selling 5 million of them was realistic and now look at them.

Of course they see one in every home, but if they take off the Oculus, they'll see it probably wont' sell that well.

Fuck no, I don't care how "awesome" the immersion will be, it violates the law of having a huge piece of crap on your face which makes you look like a huge dork.

He's probably right on the long term, virtual presence can easily be the largest step in media influence since the television in the 50s.

If you gave me one for free, I would use it less than I use a kinect ... and I've never had, nor will ever have a kinect.

Silly gimmicky piece of crap that will be like the wii nunchucks, people will get a big gimmicky kick out of them at first and then go largely unused. They want the novelty and as soon as that wears off, so will the interest.

Happens with fucking everything, PS4 sticks a huge touch pad right on the face of the controller and how many games make decent use of it? None that I know of ... killzone uses it as another directional pad and assassins creed uses it for the map but nothing awesome.

I think he's being a bit overly optomistic. I think this is going to be a niche product for a niche market and that the entire concept of VR head monitors is just not practical.

Now maybe if they were looking into making holodecks or danger room quality immersive experiences, then I could see that possibly being a more lucrative market than a clunky thing you strap to your head.

why so i can be slapped in the eyes by facebook's crap constantly?

To me, "Oculus Rift" just sounds evil. Like something some super villain would use

I like how he talks about that when they have yet to iron out a date as to when we can expect a consumer model. Yeah, one in every home, sure. How about we just worry about getting it in the hands of gamers first, then we can worry about the rest.

Also... do tell, what application is there for this outside a PC with special applications made to interact with it. Sure, virtual home tours will be better than ever, and some games may be awesomely immersive... then what?

Unless you can promise me that Facebook wont be involved in my experience in any way, shape or form, get it out of my face.

Until something is designed very well for/around it, I won't see it in most homes. I really just don't see it doing anything better than what we already have. And if anything is forced into it like facebook then I won't even bother.

It's nice to dream big, but actually prove it first dammit, don't just tell us your hopes and dreams, because many other idiots have done that before and failed miserably.

Sigh, at most homes, some people think that pants are to troublesome to wear while relaxing. They would sacrifice protection of their genitals with a lightweight cloth for comfort. Why then would they strap a huge bulky piece of plastic to your face for long periods of time when you want to unwind. Go ask the home 3D movie players how they are doing.

To me, the oculus rift guys are starting to become like Peter Molyneux. Overhyping their admittedly neat little project so much that by the end, if it doesn't end up curing cancer and male baldness, it might end up a disappointment. There are a lot of things I dislike about the oculus but I can see it being a successful little niche gadget.

I don't know. While Virtual Reality sounds cool, it seems that Augmented Reality will be the hottest thing. I mean, compare this to Google Glasses. One covers your entire face, the other doesn't. One has limited use in gaming while the Google glasses are much more universal. The only advantage (and it is admittedly a pretty big one) the Occulus has over Google Glasses is that GG are $1500 compared to OR $300. Even then, cell phones also carry augmented programs these days. I do see OR selling successfully but I think the ship has sailed for Virtual Reality becoming the next big thing.

I'm guessing this will be the first VR that will work somewhat (though not as good as we'd like). SOrt of the VR equivalent to grammophones, or those huge cell phones people had in the 80's.

I don't recall the escapist being so damn pessimistic about everything. Just most things. I for one wouldn't mind an oculus rift and oculus tread mill, it'd be sweet to walk around the provinces of skyrim, or the capital wasteland, or the mojave. Actually Oculus team, if you could work with Bethesda's game studios, that'd be great. I don't see this having any use in games that aren't really single player open world. First person shooters like CoD or CSS would just be slow response timing and motion sickness.

The biggest "mistake" they made was selling to facebook- and I say "mistake" because it made them a shitload of money and was absolutely something I'd have done- because now gamers universally hate it for some reason.

Objectable:
To me, "Oculus Rift" just sounds evil. Like something some super villain would use

I'm pretty sure that's the reason they want one in every home. They plan to find out WHO IIIIIIIIS...Batman.

xaszatm:
I don't know. While Virtual Reality sounds cool, it seems that Augmented Reality will be the hottest thing. I mean, compare this to Google Glasses. One covers your entire face, the other doesn't. One has limited use in gaming while the Google glasses are much more universal. The only advantage (and it is admittedly a pretty big one) the Occulus has over Google Glasses is that GG are $1500 compared to OR $300. Even then, cell phones also carry augmented programs these days. I do see OR selling successfully but I think the ship has sailed for Virtual Reality becoming the next big thing.

Google Glass is not augmented reality, it's a simple display projected on a flat surface. The virtual images actually interacting with the real environment would require quite lot of technologies that don't quite exist yet.

But even if they would, comparing whether AR or VR is bigger, is a bit like comparing whether television or the internet was a bigger innovation, or maybe like deciding whether video games or mobile phones are the "the hottest thing".

Apples and oranges. One is a mainstream immersive form of entertainment, art, and pop cultural center that we are fans of and talk about every day, and the other is a mainstream utility tool interwoven into every minute of our lives.

I could absolutely see VR being the next biggest thing that defines pop culture just like TV and later video games did in their own times, while AR becomes a common tool that everyone just kind of accepts being there as a new fact of life, the next biggest thing since mobile phones.

joshuaayt:
The biggest "mistake" they made was selling to facebook- and I say "mistake" because it made them a shitload of money and was absolutely something I'd have done- because now gamers universally hate it for some reason.

I disagree. I hated it long before the Facebook deal, but that's because I find the concept of VR to be an impractical, overhyped technological dead end with a niche market and little practical application.

If anything, I hate the whiny self entitled "early adopters" of the the Oculus Rift who feel like they were owed something more than what their Kickstarter pledges were given for the first production models and whatnot, demanding to have their money refunded because big businesses decided to come in and buy up the developers. Once the developers got proper funding from a big name, they all called betrayal. The biggest enemies of the Rift in my opinion are the actual "supporters" of it who felt somehow cheated, duped or betrayed.

Yeah, it really won't.

It's a niche product; let's be honest, this is stockholder speak for "Oh, trust me guys, there is major growth in this".

I really don't think you could convince every hardcore gamer to buy one, let alone every gamer, let alone every household. Because like all current virtual reality, it only really engages two senses, sight and sounds. Until you can hit all the senses, your product will be a disappointment.

Not only that, but you need to have such amazing products for it that everyone will see it as ubiquitous; a smartphone combines the daily vital needs of a mobile phone with the convenient needs of a basic computer that easily fits into your pocket and looks good.

At least Google glasses brings some good uses with it through augmented reality, VR isn't nearly advanced enough to bring it's own advantages and beat down AR.

"We see one in every home"

Is... Is that fucking pun?

Well, that brought any and all interest in buying it down the drain

You know, besides the fact that it has a VERY limited use .-.

Make it slim, cheap, and give it a lot of software, and maybe you will.
Unfortunately though I personally don't see that becoming a reality for the current generation of VR devices. I do think that the recent advances in the field, many of which were spurred by the Oculus, will lead to that reality within the next couple of decades though.

SadisticFire:
I don't recall the escapist being so damn pessimistic about everything. Just most things.

I am quite taken back by all of this negativity as well. I have my concerns about facebook as much as any other privacy savvy person but at the same time we need the Oculus Rift to succeed before the technology can advance in an otherwise niche market. Technology that is developed specifically for virtual peripherals instead of the peripherals cannibalising technology developed in other fields for different products (head tracking and Smartphone screens for example). Without something for the perpetually fledgling industry to iterate off of we will always have a large and clunky FVP.

It reminds me of the people who scoff and spout vitriol at first adopters of any technology. The companies are not going to iterate upon a product if it appears to be not selling for reasons other than it is a flawed product to begin with. At the same time it is sort of a catch-22. Companies deliberately release a buggy product early because they know we will buy it, if we do not buy it, in protest, then they will not fix it and we will all be left with a discontinued line. I wonder what the solution it is besides mainstream personalities reviewing products more harshly (without trying to kill it).

EDIT: Because I have a sinking feeling that someone will passive-aggressively interpret the comment of the Rift needing to succeed as the be-all-end-all of the future of VR: What I meant is that for at least this generation it needs to succeed as such a high profile item flopping will pretty much cripple anyone's enthusiasm for investing in such a device again while the sour taste is left in the public's collective conscious and we will be right back were we started; Ten years from now and with another ad-hock device that needs to carve its niece before it can improve.

Strange to see so many people disliking the rift. I've had my DK1 for about a year now and I've used it pretty much every day since then. Playing Elite with the Rift, 7.1 headphones and Voice Attack is one of the most amazing video game experience I've had so far, certainly the most immersive. You'll never get this close to flying an actual spaceship and it's ridiculously awesome in the literal sense of the word.

But selling one to each home? Nah. One in every bachelor home maybe once they release decent porn for it.

I don't think that many people would throw money at a gimmicky peripheral.

I can see a massive self portrait of me in everyone's home too- doesn't mean it's gonna happen...

I still have no idea what the appeal of this little device is. A monstrous little machine stuck to your face so you can have an even more inconvenient way to interact with things?

FogHornG36:
This is what i get from all the comments, and to you, i say killyourself, Just because you don't have an interest in it doesn't mean you are the intended target.

Telling anyone who dares disagree with you to kill themselves is a bit harsh and also a horrible way to convey a point. Try again.

While you may invision one in every house, Im yet to SEE one in MINE.

GO FASTER.

Let me try the damn thing before I buy it. I see a lot of potential in it but I need to see what it's like for myself.

And this will be why the Rift will fail.

Such a shame, if it had remained a niche gaming peripheral then perhaps in the future with advances in technology then it would have reached that lofty goal.

SadisticFire:
I don't recall the escapist being so damn pessimistic about everything. Just most things. I for one wouldn't mind an oculus rift and oculus tread mill, it'd be sweet to walk around the provinces of skyrim, or the capital wasteland, or the mojave. Actually Oculus team, if you could work with Bethesda's game studios, that'd be great. I don't see this having any use in games that aren't really single player open world. First person shooters like CoD or CSS would just be slow response timing and motion sickness.

In the case of the Oculus Rift, it had almost universal support on this forum. (In fact I will say it still does.) Go to any Oculus Rift thread sans the Facebook buyout and a majority of the commenters are praising this thing like the invention of the fucking lightbulb. And don't you DARE be a company that says they aren't interested in it as well.

You'll be swarmed by the Oculus supporters telling you how much of a backwards ape you are that doesn't support what "third parties" want.

I'm actually glad people are being cynical about this for once.

It's Oculus Rift is as big- if not- even more so of a gimmick than Wii motion controls. The only thing separating the two is that one of them is supported by the gaming community. That's it.

"We See One in Every Home." That's what you tell investors to show them your confidence (even if it's a bluff). Building up the hype even more on this thing before the general public can try it out at demo kiosks in stores or at their buddy's house might be a bad idea. If the first generation isn't up to snuff like what you're saying, people might be put off to even try the one with improvements (exibit A: the Kinect).

The Rift first needs to prove itself with some gamers and tinkerers to get it rolling (Interest in both groups is strong, but is it enough for the Rift to grow?), then to major companies with non game uses (Physical therapy and 3D movies(ughhhhhhhhhhhh) are already being looked into.), then maybe you'll see a good saturation of VR in homes. But, one in every home is like the dorky guy asking the cheerleader to prom, fulling expecting a yes. (She might say yes, but playing Russian Roulette with a fully loaded revolver or a pistol and hoping for a misfire has better odds.)

SadisticFire:
I don't recall the escapist being so damn pessimistic about everything. Just most things. I for one wouldn't mind an oculus rift and oculus tread mill, it'd be sweet to walk around the provinces of skyrim, or the capital wasteland, or the mojave. Actually Oculus team, if you could work with Bethesda's game studios, that'd be great. I don't see this having any use in games that aren't really single player open world. First person shooters like CoD or CSS would just be slow response timing and motion sickness.

Well a friend of mine grabbed the Dev kit 1 so I've seen it in action a few times. So far the most popular Oculus games seem to be either artsy "experiences" or games that require limited movment from the player. The problem is, to get a fully immersive experience you need the Oculus, a decent set of headphones and some kind of motion controller(unless it's a flying/driving game, then a joystick or wheel may be better). It gets crazy expensive very quickly. On the other hand, I've taken a brief spin in Elite: Dangerous with all those things, and it was pretty damn cool even with the Dev kit 1's limited performance.

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