Facebook Wants to Erase Clickbait Posts from Your News Feed

Facebook Wants to Erase Clickbait Posts from Your News Feed

Clickbait 310x

You won't believe what Facebook said in its clickbait blog post.

We all see them, hate them...and occasionally still click on them. Clickbait posts in your news feed with titles like "You'll never believe what..." or "What this celebrity said will shock you."

Facebook, in its never-ending quest to mess with your news feed on a daily basis, is finally taking clickbait posts head-on. In a Facebook Blog post, the social media giant said it will change how such articles appear in your feed.

The changes are coming within Facebook's existing toolbox, so the only way you'll notice the changes (assuming there are no bumps in the road, and that's a sizable assumption) is the lack of aforementioned titles. Facebook will now account for time spent on a link, and how a link is shared when organizing news feed content.

"[A] factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends," said Facebook Researcher Khalid El-Arini, and Product Specialist Joyce Tang in the blog post. "If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn't click through to something that was valuable to them."

I'll be happy as a clam to see less clickbait, but how will this affect other kinds of posts? With the like/share strategy laid out, whatever normal posts you make to Facebook should be fine, so long as you have friends who interact with the posts via comments, likes, or shares.

Source: Facebook | Image Credit: Uberflip

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So they'll remove Kotaku articles from my News Feed?

There is a certain irony about reading this article here on the Escapist.

Me55enger:
There is a certain irony about reading this article here on the Escapist.

I see I'm not the only one who thought that...

The irony is delicious.

Me55enger:
There is a certain irony about reading this article here on the Escapist.

Not a fan of our headlines?

Devin Connors:

Me55enger:
There is a certain irony about reading this article here on the Escapist.

Not a fan of our headlines?

Not a fan of your writers, but that's a different matter.

The irony, good sir of the publishing establishment, can be found at the bottom of your article if, good sir, you were to observe your article as if one was a prole.

I just cannot believe they kicked him out of school because of that!

Capatcha: Live with purpose.

Facebook wouldn't want click-bait sites using their platform to get ad revenue for free now, would they?

I'm sorry, but all of facebook is clickbait, all of it. Only way to remove that is to nix the service.

FalloutJack:
I'm sorry, but all of facebook is clickbait, all of it. Only way to remove that is to nix the service.

Given this and other recent news it looks like Facebook is transitioning from less of a "you see everything, all the time" to a "you only see the high priority" style of news feed. Which is fair because it's been proven their old algorithms don't work and people get assaulted with recycled image galleries and useless gossip on a daily basis.

Bad news for Gawker sites I guess.

As long as it doesn't axe Clickhole.

Clickhole forever.

Facebook doing something remotely beneficial to it's users (and definitely itself, of course)? Now if only they'd drop that creepy "your real name or the banhammer" policy, I'd think about joining.

Then again, what qualifies as clickbait in their eyes? I can imagine things that get tons of clicks and almost as much likes being labeled clickbait, while obvious clickbait links are overlooked (possibly thanks to under the table advertising deals).

"[A] factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends," said Facebook Researcher Khalid El-Arini, and Product Specialist Joyce Tang in the blog post. "If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn't click through to something that was valuable to them."

Haha, there's the catch. I kept thinking that it didn't make sense for Bookface to kill off something that gave them lots of traffic.

This is about as sincere as their regular 'privacy overhauls'.

I'd settle for just being able to filter out all posts with an image or video from my home page.

KingsGambit:
I'd settle for just being able to filter out all posts with an image or video from my home page.

This. ^

They used to let you filter what types of content you saw from individual people. I wish they would bring it back. My only option for some friends is a never-ending river of garbage, or absolutely nothing.

Devin Connors:

Me55enger:
There is a certain irony about reading this article here on the Escapist.

Not a fan of our headlines?

Its hard to be a fan when, as often is the case, first few sentences of the article contradicts the title. It truly is sad that Fartbook of all places are putting more effort into headlines than Escapist.

 

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