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Microsoft: Halo Can Be The Next Star Wars

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Microsoft: Halo Can Be The Next Star Wars

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Halo is popular, duh, but can it be Star Wars popular? Microsoft sure thinks so.

"We as a studio view Halo as our Star Wars," Halo franchise lead producer Jason Pace said in an interview with VideoGamer. "We want it to become that culturally pervasive."

Sure, Halo 3 had the "biggest day in U.S. entertainment history" when it launched, but "Star Wars" was an ephocal, culture-defining moment that had, and continues to have, deep commercial and cultural presence on a global scale. For Pace, the potential for Halo to exist as that kind of mega-franchise certainly exists in the Halo property. "This is a vast universe, it extends back thousands and thousands of years, it's huge, many different worlds, races that we haven't even met yet," Pace said. "And so we view the future of the franchise in the same way that we would view any cross-cultural entertainment franchise property, which is we hope to tell many different stories in many different ways, capture the hearts and minds of new generations as we go forward."

Asked whether or not Halo could ever become as popular as Star Wars, Pace was more than optimistic. "Depending on how you measure it we have a very good shot," he said. "If you look at how the franchise has grown, and just the number of people who are aware of it, we're certainly comparable to the major cultural touchstones, or at least well on our way." He went on to cite the example of the success of the Halo novels as evidence of how the franchise is diversifying and branching out beyond the realm of videogames.

So many franchises have touted themselves as the next Star Wars, isn't it about time that people stop trying to turn properties into replicas of Star Wars' success and start trying to find new ways of creating the kind of cultural shift that Star Wars engendered? Star Wars is Star Wars because it was the first entertainment property to well, be an "entertainment property." With Halo, Microsoft have a new form of entertainment in a videogame, so maybe they should start thinking about what they can do that's new. Don't just chase George Lucas, Microsoft. You don't want to go there.

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Once the movie comes out(if it ever does), Microsoft will see they were mistaking in thinking that there was even a remote possibility of Halo becoming that successful.

no it cant be starwars i hate halo anyway and starwars is much cooler then space spartans

Halo is as cliche as you can get.

idk star wars was pretty good. halo could be really good or bad. we'll have to wait and see

Microsoft definately has some balls to claim that their overrated franchise can even come close to something as culturally defining as Star Wars. They had a story to tell, and they told it.

Perhaps what they mean by this is that they intend to milk the Halo Cow until it is shriveled and dry, just like George Lucas has done.

Halo won't likely become the next Star Wars, it just doesn't have the means. Star Wars has the big advantage of being a "fairy tale" in space. Halo is just a War Story with some Philosophical and Religious Overtones. It's not a BAD story, but it doesn't have the same mythic and childlike appeal that Star Wars does.

No Halo cannot be the next star wars nor can it be the next star trek.

I don't see this happening, mainly because so many people are, for good or ill, diametrically opposed to Halo (the fanboys don't help), whereas SW is more universally liked.

They are "enthusiastic", That seems to be the right word.

R.Nevermore:
Microsoft definately has some balls to claim that their overrated franchise can even come close to something as culturally defining as Star Wars. They had a story to tell, and they told it.

Perhaps what they mean by this is that they intend to milk the Halo Cow until it is shriveled and dry, just like George Lucas has done.

I assumed the same.

Its too bland...

Halo is going to be the next Star Wars. Cute, real cute.

I can say with a degree of confidence that I doubt this will ever happen. I'm siding with Pedro on this one:

PedroSteckecilo:
Star Wars has the big advantage of being a "fairy tale" in space. Halo is just a War Story with some Philosophical and Religious Overtones. It's not a BAD story, but it doesn't have the same mythic and childlike appeal that Star Wars does.

I've never been sure if Halo has the story that can really compare to Star Wars. I've only played the original for the PC, so I'm not too specific on some of the finer details in the overall story, but the characters and universe just don't feel as deep. I don't remember ever hearing why the Covenant is so hell-bent on killing all of humanity. In the first game their motives are never fully explained. We don't know jack/crap about them.

Personally, the only franchise that's come out in the past year or two I could consider being on par with Star Wars is Mass Effect. The entire universe, ranging from the different races to individual characters is really well thought out and explained. Then there's the story, which I think is on par with Star Wars (and is a hell of a lot better than Halo). Even then, the chance of even that IP reaching "Star Wars levels" is kinda slim. Microsoft can whore out Halo until their heart's content, but I still don't think that's going to make it happen.

They could make a movie trilogy out of it if they sidelined Master Chief to a walk-on cameo and focused on the history of the Covenant, the epic wars between the alien races, the Prophets' discovery of the Halos and the misguided path they then took. The tragedy of the Arbiter, the realignment of the Elites with humanity against the Brutes, etc.

It could be made to have contemporary resonance with the Jihadist/Colonialist conflagration in the Middle East and attacks on the USA. It is far more interesting to present this from the point of view of the "enemy" as that makes their motivations transparent (though foreign/alien) and the actions of humanity (who represent 'The Democratizing influence of Capitalist Western Globalization') as culturally insensitive to this ancient non-consumerist theocracy and perhaps, a little gung ho.

They had a script being worked on by Alex Garland at one point, so it is not as if they're not prepared to get a good writer on board.

Vanguard1219:
Halo is going to be the next Star Wars. Cute, real cute.

I can say with a degree of confidence that I doubt this will ever happen. I'm siding with Pedro on this one:

PedroSteckecilo:
Star Wars has the big advantage of being a "fairy tale" in space. Halo is just a War Story with some Philosophical and Religious Overtones. It's not a BAD story, but it doesn't have the same mythic and childlike appeal that Star Wars does.

I've never been sure if Halo has the story that can really compare to Star Wars. I've only played the original for the PC, so I'm not too specific on some of the finer details in the overall story, but the characters and universe just don't feel as deep. I don't remember ever hearing why the Covenant is so hell-bent on killing all of humanity. In the first game their motives are never fully explained. We don't know jack/crap about them.

Personally, the only franchise that's come out in the past year or two I could consider being on par with Star Wars is Mass Effect. The entire universe, ranging from the different races to individual characters is really well thought out and explained. Then there's the story, which I think is on par with Star Wars (and is a hell of a lot better than Halo). Even then, the chance of even that IP reaching "Star Wars levels" is kinda slim. Microsoft can whore out Halo until their heart's content, but I still don't think that's going to make it happen.

Mass Effect is closer, but still a little to militaristic to really equal Star Wars. Military Stories don't appeal to your inner child, stories about Hero's and Princesses do, and that's exactly what Star Wars is.

The first thing that came into my head when I read this was, "No it can't"...

Hey, it can be like Star Wars! Oh, they're talking about original Star Wars, not the shriveled used condom the series has become that makes me feel my childhood was wasted. But cheer up Microsoft, I can already see Halo: The Phantom Menace, Halo: Attack of the Clones and Halo: Revenge of the Spartans coming to screens in the near future.

It could be... if we are speaking SW eps 1-3 here.

The Halo games are just mediocre. As are the prequels.

PedroSteckecilo:

Mass Effect is closer, but still a little to militaristic to really equal Star Wars. Military Stories don't appeal to your inner child, stories about Hero's and Princesses do, and that's exactly what Star Wars is.

True, but there is one thing that Mass Effect has that's important: a clear antagonist. In Mass Effect we know who the bad guys are. Your enemy is Saren, his second in command is Benezia, and the puppetmaster of the whole thing is Sovereign. The story gives you a person to hate and later feel sorry for, just like Star Wars did with Vader.

I haven't played a Halo game past the first one, so someone is going to have to enlighten me if there's an actual particular villain in the story other than the Covenant as a whole.

Vanguard1219:

I've never been sure if Halo has the story that can really compare to Star Wars. I've only played the original for the PC, so I'm not too specific on some of the finer details in the overall story, but the characters and universe just don't feel as deep. I don't remember ever hearing why the Covenant is so hell-bent on killing all of humanity. In the first game their motives are never fully explained. We don't know jack/crap about them.

Personally, the only franchise that's come out in the past year or two I could consider being on par with Star Wars is Mass Effect. The entire universe, ranging from the different races to individual characters is really well thought out and explained. Then there's the story, which I think is on par with Star Wars (and is a hell of a lot better than Halo). Even then, the chance of even that IP reaching "Star Wars levels" is kinda slim. Microsoft can whore out Halo until their heart's content, but I still don't think that's going to make it happen.

Actually the Halo universe is very well explained. That's really why it can't be like Star Wars.

In Star Wars there is enormous history, thousands of years and in that time very little technological advancement has been achieved. Knights of the Old Republic is set a thousand years before the movies but is still very definitely Star Wars.

In Halo there is definitely history, but that history isn't definitely Halo. Star Wars is about a father and son shaping the galaxy. Halo is about the Human-Covenant War.

Mass Effect being on par with the Star Wars universe has nothing to do with how detailed it is or how good the story is. It's because Mass Effect is similar to Star Wars.

EDIT:

Vanguard1219:

I haven't played a Halo game past the first one, so someone is going to have to enlighten me if there's an actual particular villain in the story other than the Covenant as a whole.

The Prophet of Truth and the Gravemind. Who are unaligned by the way.

Sweet, so Halo 4 is going to be about the Arbiter's Life Day? Will it have celebrity cameos?

Consider all the halo merchandise: board games, trading cards, action figures & vehicles, spartan halloween costumes, officialy licenced novels, and posters. Microsoft is certainly putting enough effort into making this an entertainment franchise. However there lies the problem of accessabilty. Anyone can sit through a movie and get the full Star Wars experience. Only Xbox owners with a good FPS skillset can get the full Halo experience. Untill the day where we all own Xboxes and have mastered the FPS console interface, Halo will never be as popular as Star Wars.

L.B. Jeffries:
Sweet, so Halo 4 is going to be about the Arbiter's Life Day? Will it have celebrity cameos?

and Musical Numbers... and a freakishly animated first appearance of a new character.

Why did you have to call out the Halo haters by saying something positive about Halo...?

Halo is different from Star Wars, but in terms of popularity, I'm far from counting it out. Halo is damned popular, for better or worse, but the only thing keeping it from reaching this mythic "classic" point is people who arbitrarily can't accept the possibility that Halo was good. Maybe they didn't like it, but that didn't make it trash.

I had a film professor who would rant and rave anytime someone called Star Wars a "classic" and took up entire class periods with well-intentioned, intellectual proofs of why Star Wars was not a classic. And yet, it IS a classic, none the less. Popularity isn't something that needs to be proven. It's one of the few things that just is. Halo doesn't need to meet a set of obviously stacked criteria to be great.

Now, it is NOT the "next Star Wars". But it will be a classic of games the same way Star Wars is a classic of film. They were both mass market, high impact media and were wildly successful. You can't deny that. They are classics that serve as a landmarks in their respective genre and media.

For the majority of these comments, please... please stop stacking the criteria so you can fulfill your irrational beef with Microsoft. Halo was a great series for it's target audience, and Microsoft-hating recipients of botched lobotomies aren't in their target audience.

Its only a matter of time before Microsoft becomes self-aware.
Pretty soon you will all be eating Master Chief, drinking Master Chief, breathing Master Chief, wearing Master Chief and dreaming Master Chief. And most of all, playing Master Chief.

Halo is the next Star Wars?
So they're going to constantly churn out ridiculously abysmal sequels, cheap, overpriced memorabilia and license LEGO: Halo?

I KNEW IT!

If by emulating star wars, you mean the new trilogy (taking everything we loved and pissing it down a pan by refusing to adapt to changing trends in entertainment), then yeah, yeah I see it happening

Can an M-rated shooter video game popular mostly in the US compare to a family friendly movie that is also popular among adults and has worldwide acclaim? I am going to laugh if I ever meet the dude who said this.

And of course Halo 3 had the biggest opening in US entertainment(or was that GTAIV?). Video games cost more then movie tickets.

edgeofblade:
Why did you have to call out the Halo haters by saying something positive about Halo...?

Halo is different from Star Wars, but in terms of popularity, I'm far from counting it out. Halo is damned popular, for better or worse, but the only thing keeping it from reaching this mythic "classic" point is people who arbitrarily can't accept the possibility that Halo was good. Maybe they didn't like it, but that didn't make it trash.

I had a film professor who would rant and rave anytime someone called Star Wars a "classic" and took up entire class periods with well-intentioned, intellectual proofs of why Star Wars was not a classic. And yet, it IS a classic, none the less. Popularity isn't something that needs to be proven. It's one of the few things that just is. Halo doesn't need to meet a set of obviously stacked criteria to be great.

Now, it is NOT the "next Star Wars". But it will be a classic of games the same way Star Wars is a classic of film. They were both mass market, high impact media and were wildly successful. You can't deny that. They are classics that serve as a landmarks in their respective genre and media.

For the majority of these comments, please... please stop stacking the criteria so you can fulfill your irrational beef with Microsoft. Halo was a great series for it's target audience, and Microsoft-hating recipients of botched lobotomies aren't in their target audience.

You almost had credibility until that last bit. Halo is popular to the frat boy demographic. You can say a lot about those kind of people, but saying people who didn't like Halo are as intelligent as someone with chunks of brain missing makes you look...well, like someone with chunks of brain missing.

MaxTheReaper:
Halo is popular to the frat boy demographic. You can say a lot about those kind of people, but saying people who didn't like Halo are as intelligent as someone with chunks of brain missing makes you look...well, like someone with chunks of brain missing.

Well, don't tell MENSA then... because they'd feel terrible about mistakenly shoving all that literature at me if they found out I actually enjoy the Halo series.

-- Steve

"I've got a bad feeling about this."

Anton P. Nym:

MaxTheReaper:
Halo is popular to the frat boy demographic. You can say a lot about those kind of people, but saying people who didn't like Halo are as intelligent as someone with chunks of brain missing makes you look...well, like someone with chunks of brain missing.

Well, don't tell MENSA then... because they'd feel terrible about mistakenly shoving all that literature at me if they found out I actually enjoy the Halo series.

-- Steve

I think you misunderstand. I'm not saying people who play Halo are stupid. Nor was I implying that.
Just because you're not the target audience doesn't mean you may not enjoy the game.
Secondly, I just said that "saying people who don't like Halo are as intelligent as lobotomy patients is stupid." - Paraphrase.
Also, I'm pretty sure there's a pornstar in MENSA.
Just a fun fact.

I dislike Halo more with every new installment. Undoubtably I would not see the movie.

Wow, ego alert.
Micosoft's really getting run into the ground post Bill Gates..

I'm so happy :D

The new Star Wars? So that's more, ever shonkier sequels, vast amounts of badly made merch, infinite book tie ins that contradict each other's timelines by separate authors at the same time, lunchboxes, phone covers and so on.

I can't wait for the cartoon mini series...

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