99% of Game Ads Are "Responsible"

99% of Game Ads Are "Responsible"

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In response to concerns raised by Dr Tanya Byron in her report 'Safer Children in a Digital World', the Advertising Standards Authority assessed 241 game ads in all media between April-June 2008. 99% were found to be perfectly OK.

In this age of shock advertising, it's refreshing to see that one of the most vilified industries is actually far more in touch with what is expected in advertisements.

The ASA took into account scheduling, age-rating, context and content, and found that 240 of the game ads were compliant with advertising standards.

"Our survey is encouraging as it suggests that videogames are being advertised responsibly and in line with the Codes," said the ASA's director general, Christopher Graham.

"The issue raised by Dr. Byron of children's exposure to violent or inappropriate imagery in videogames is an important one. The ASA will play its part in protecting children by ensuring video game ads continue to play by the rules."

These aren't just ads for kiddie games, though; even GTA IV and Battlefield: Bad Company got past the censors for having appropriate age restrictions, despite receiving complaints from worried parents.

The only adverts banned, by the way, were a pair for Condemned 2: Bloodshot, and you can see why.

Source: Computer And Video Games

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The_root_of_all_evil:
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This aren't just ads for kiddie games, though; even GTA IV and Battlefield: Bad Company got past the censors for having appropriate age restrictions, despite receiving complaints from worried parents.

...

One slipped past the editors here... you guys wanna hire another? I work cheap....

well, I'm not surprised Condemned 2 didn't make it, what with Ethan punshing that guy :)

Yog Sothoth:
One slipped past the editors here...

Dead Space?

I saw the advert for that on in the daytime, they must've paid someone to turn a blind eye.

fix-the-spade:

Yog Sothoth:
One slipped past the editors here...

Dead Space?

I saw the advert for that on in the daytime, they must've paid someone to turn a blind eye.

no, i meant that quoted and bolded text was not proper grammar...

fix-the-spade:

Yog Sothoth:
One slipped past the editors here...

Dead Space?

I saw the advert for that on in the daytime, they must've paid someone to turn a blind eye.

Dead Space's commercials weren't that bad. Plus I'm sure they take into account the age group and time specific channels are viewed.

The_root_of_all_evil:

The only adverts banned, by the way, were a pair for Condemned 2: Bloodshot, and you can see why.

Source: Computer And Video Games

Permalink

Yeah, those ads might be a little too intense for some people.

The condemned add looked fine to me for a M rated game.

 

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