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Wii Fit Girl Returns as EA Sports Active Rep

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Wii Fit Girl Returns as EA Sports Active Rep

Lauren Bernat, whom you might better remember as the Wii Fit Girl, is making a new round of appearances in online videos, this time as a spokeswoman for the upcoming EA Sports Active.

Bernat stumbled half-naked into her 15 seconds of internet fame when a video of her playing with the Wii Balance Board clad only in panties and a t-shirt was posted to YouTube by her grinning idiot boyfriend. Or so the story goes; almost as soon as the video went online viewers began questioning whether it was actually a clever viral marketing campaign by Nintendo. Regardless, it was a tremendously popular video and has been viewed over 8 million times since being posted in May 2008.

And now she's back, capitalizing on that "fame" for the benefit of the new EA Sports Active title, a new "virtual fitness" product for the Wii from Electronic Arts. In a new promotional video EA Canada PR Manager Jen Riley addresses a crowd while Bernat punches, jumps and squats her way through the game's workouts, all while struggling to keep a perky, "lovin' every minute of it" smile on her face.

EA Sports Active is set for release in May and while Riley said the company had no further announcements at this time, she did point out that along with being a game EA Sports Active is also a brand, strongly implying that future "virtual fitness" titles for the Wii would be revealed in the future.

I suppose there are worse ways to handle being the subject of a potentially humiliating video seen by millions of people around the world, and kudos to Bernat for capitalizing on it and turning her internet notoriety to her advantage. But I still think her boyfriend is a meathead.

Source: Joystiq

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Malygris:
But I still think her boyfriend is a meathead.

Oh, you only think that because you're jealous, admit it!

Must...buy...Wii...Fit...

Also, I agree on the meathead comment, she should dump him and move out. Take the Wii Fit board with her too.

Sweet, softcore porn!

Oh, wait...no, it's just some chick looking ridiculous.
Awh...

Her boyfriend looks...really familiar.
I think I've seen him on TV.

Yeah, I love women and everything, but this does nothing for me. I kinda hoped someone would throw something at her during the video, hit her in the head, and finally knocked her off the board. That would have made me wanted to buy a wii fit.

Why was i not informed about this video earlier?!

I really should think about getting Wii Fit and i agree with Max, that boyfriend does look awfully familiar.

My last girlfriend was skinny and she didn't have a TV...

(I guess those two facts are somehow connected)

Warning: your mom may have the same tendencies to play half-dressed as your gilfriend

teisjm:
Warning: your mom may have the same tendencies to play half-dressed as your gilfriend

MY EYES! THE GOGGLES DO NOTHING!!

Yes, I am more than sure that girl got slim by imitating something she could've gotten for a $5 toy instead of buying Wii and a game.

teisjm:
Warning: your mom may have the same tendencies to play half-dressed as your gilfriend

Oh god, my mom's the only thing I'd see play Wii Fit anyway...

Good for her for actually turning her 15 seconds of fame to 16 seconds of fame.

teisjm:
Warning: your mom may have the same tendencies to play half-dressed as your gilfriend

Why would you instill that image unto us.

sheic99:

teisjm:
Warning: your mom may have the same tendencies to play half-dressed as your gilfriend

Why would you instill that image unto us.

Because deep inside i'm more evil then the devil, and i'm good at blocking disturbing mental images myself :p

DAMN! that girl can hoola

MaxTheReaper:

Her boyfriend looks...really familiar.
I think I've seen him on TV.

He reminds me of someone as well. Kind of actually looks like my cousin if I look hard enough...

Flap Jack452:

MaxTheReaper:

Her boyfriend looks...really familiar.
I think I've seen him on TV.

He reminds me of someone as well. Kind of actually looks like my cousin if I look hard enough...

I know I've seen him before....I just can't think of where.
This will drive me insane.

He just looks like a hell of a lotta people, one of those people.

Although he does look a lot like the guy who plays Ali G and Borat when he's not made up.

There are much better videos than that one!

I say better, I mean they are wearing less. To be honest, if I'm on the internet and I want THAT sort of entertainment then my mind isn't going to flick to WiiSports. How much of a fanboy must you be...

Wii stuff is like, slowly becoming available now. Instead of being mobbed out of stores even while its being unloaded from the truck. Its why I had five Daleks fetch me one, the Fanboys wont tussle with five Daleks. I guess I can finally go out and get Wii Fit without having to work my way through the Battle of Hastings just to go in the front door.

I can totally hula better than that chick can. Pfft.

 
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