Dead Space 3 Needs 5 Million Sales Or Franchise Goes Bust, Says EA

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Am I from the future? We did this a few months ago, after the first time EA said Dead Space 3 would have to sell 5 million copies.

wait...5 million copies?

thats...fucking halo 3 levels!!!

Holy shit! considering that out of an average new game of 60 bucks, 20 is profit for the stores/distributors (these are rough estimates), 20 is actual production cost and another 20 is actually profit.....actually, thats probably no correct at all but i digress.

That means 5 million times 20 equals out to be a 100 millions dollar profit.

and considering that i dead space is not GTA4 or a halo title, i doubt it cost more than 100 mil to make DEAD SPACE. they'd make a profit with only 20% of those sales!

"Buy Dead Space 3 or the franchise gets it!"

Smooth EA, truly you are turning into the mafia of the games industry.

Well I hope Mirror's Edge 2 doesn't end on a cliffhanger, because there's no way it makes enough for EA to fund a third.

Shame too because EA sucks and Mirror's Edge was awesome.

I'm gonna wait for a review on this before buying it, or till it's bargain bin priced. I'm certainly not getting it at full price. I suspect it's going to be so watered down and diluted, a mediocre third-person shooter, in space with only the aesthetic and the "limbs" thing to differentiate it from any other. Plus all the crap I don't want, like M/P, "broadened appeal" (ie. make it a shooter), online passes, most likely some bullshit day 1 dlc, securom....I have to stop. I can't think of EA right now. It just makes me sad. I still hope it turns out okay but with low expectations I'll either be proved prophetic, or pleasantly surprised.

EHKOS:

aguspal:

EHKOS:
This is actually a good thing. Most series start getting stupid after their third outing. Killing a series off at three will keep it in line. Honestly, who thinks we NEED a Dead Space 4?

Dead space fans, maybe?

Its the only logical thing. Well so long as it is a good game.

But usually it isn't as good as the first three. Mostly because the devs think they should take it in a new direction to keep it fresh, and it ends up loosing the feel of the original three and thus just doesn't feel right.

Yeah I guess. Either that or if they keep it the same then people complain than its just the same game again and they are milking the series...

It must be kinda hard to be a game dev lol

I feel for any dev that works for a company that is beholden to EA. The culture at EA corporate is so toxic that anyone working for that company is in danger is having their soul sucked out through an uncomfortable opening. EA has said, and I'm paraphrasing, "this job would be great if it wasn't for all of the customers we have to try and please".

EA does unfriendly things to their customers and then resents them for being upset about it. They really are a giant organization of fail.

dessertmonkeyjk:
EA... your perspective is lacking.

Bah, let it fail I say. That'll teach EA for using such stupid marketing tactics.

Remember this?

Yes I know that was for DS2 not DS3 but still...

Dead Space is turning into Dead Game. Great move EA.
With all the new footage it doesn`t seem like it would please the guys who liked the franchise in the first place. Even the second didn`t really manage this. How do they expect this to work out.

Visceral Games:
"This is madness"
EA:
"THIS IS E.AAAAAAAAA"

Hopefully the whole thing doesn´t lead to another dead developer.

krazykidd:
Wait wait ... Do they need to sell 5 million copies? Or make 5 million dollors in profit ? Because what you title says and what the OP says are two different things . There is no way DS3 is selling 5 million copies so if that's what they are aimin for , they are screwed . 5 million dollors in profit is possible though , but still a Pretty high number . Exactly how many copies of the games needs to be sold to generate 5 million dollars in profit?

500,000 copies need be sold to make 5 million in profit.

Assuming $10 profit from every game sold...and thats probably a low-ball as well.

If the previous two sold 2 million copies, it should easily make 5 million in profit, plus.

idarkphoenixi:
There has to be something deeper behind all this.

It's a way of reassuring stockholders that they have a series of successful franchises. It's basically a "yeah, see, we'll sell 5 million copies."

It's kind of stupid and ineffective, I doubt the stockholders will react how EA wants them to react, but their trying. With the recent failure of TOR and DA2, the backlash of ME3, lawsuit on their sport franchises, dwindling of The Sims franchise and various commercial disasters they've somewhat lost investor trust, so they're trying desperately to please the shareholders any way they can't.

Don't worry about DS as a franchise, even if this one sells under 5 million they'll make more, they're just banging the drum right now.

teqrevisited:
EA executives prove they still have no grasp on reality. I've not played DS myself, but anyone who remembers Bullfrog and Westwood knows that the bloodied hunting shotgun that sent them on their way is probably pointing vaguely in the direction of Visceral Games.

Vaguely?
Try directly. At the brainpan. Both barrels primed.

What truly baffles me is why EA is announcing this to the public at all.

Any discussion of how many copies need to be sold to make any kind of profit is moot until we know the cost to produce the game. EA will get a select cut of the proceeds from each sale, let's say maybe around 10-20 dollars. I don't know the cost to produce a AAA game these but it is in the multiple millions. The Witcher 2 cost around 5 million to make and that was in Poland where wages are cheaper.

Let's assume no less than 20 Million which is almost certainly a low ball figure for Dead Space 3, ignore marketing costs and assume a high ball of 20.00 per copy to EA. That makes it around a million copies to break even. I pulled these numbers out of my ass but the logic behind them stands. I seem to remember hearing from somewhere that a sales of around one million was needed to make a AAA game turn a profit. This is why it is so important to these companies to get high sales right out the gate. they need to get maximum return on their investment fast to have confidence in their next project.

Zenn3k:

krazykidd:
Wait wait ... Do they need to sell 5 million copies? Or make 5 million dollors in profit ? Because what you title says and what the OP says are two different things . There is no way DS3 is selling 5 million copies so if that's what they are aimin for , they are screwed . 5 million dollors in profit is possible though , but still a Pretty high number . Exactly how many copies of the games needs to be sold to generate 5 million dollars in profit?

500,000 copies need be sold to make 5 million in profit.

Assuming $10 profit from every game sold...and thats probably a low-ball as well.

If the previous two sold 2 million copies, it should easily make 5 million in profit, plus.

Well they need to sell 1 million to make their money back for most big budget games, but needing to sell 5 million copies or they're shutting it down? It's just a stupid marketing tactic to guilt Gamers into buying their game.

Diablo2000:
Both ended withou a need for a sequel and seeing news and videos of the third I know I won't play, goodbye, Dead Space, it was good while it lasted.

Then Redwood wanted to make a franchise out of Dead Space from the very beginning.

And so, poor Visceral will go the way of Bullfrog, Westwood, Origin, Criterion, DICE, Bioware, Maxis, Mythic, Pandemic, Tiburon, PopCap, Playfish, Headgate Studios, 38 Studios, Danger Close Games, Black Box Games, Kesmai/Gamestorm, and EA UK/Bright Light.

Jesus, everyday I find the body of another game studio that EA killed at some point.

Lear'sFool:
And so, poor Visceral will go the way of Bullfrog, Westwood, Origin, Criterion, DICE, Bioware, Maxis, Mythic, Pandemic, Tiburon, PopCap, Playfish, Headgate Studios, 38 Studios, Danger Close Games, Black Box Games, Kesmai/Gamestorm, and EA UK/Bright Light.

Jesus, everyday I find the body of another game studio that EA killed at some point.

...

I love how I dont know about 1/4 or so of those companies and other 1/4 I dont care about.

That begin said... When was PopCap killed by EA? wtf...

Atmos Duality:

teqrevisited:
EA executives prove they still have no grasp on reality. I've not played DS myself, but anyone who remembers Bullfrog and Westwood knows that the bloodied hunting shotgun that sent them on their way is probably pointing vaguely in the direction of Visceral Games.

Vaguely?
Try directly. At the brainpan. Both barrels primed.

What truly baffles me is why EA is announcing this to the public at all.

seems kind of like a marketing strategy

"give 5 million or Dead Space is dead!"

blackmail/hostage that kind of thing

KingsGambit:
I'm gonna wait for a review on this before buying it, or till it's bargain bin priced. I'm certainly not getting it at full price. I suspect it's going to be so watered down and diluted, a mediocre third-person shooter, in space with only the aesthetic and the "limbs" thing to differentiate it from any other. Plus all the crap I don't want, like M/P, "broadened appeal" (ie. make it a shooter), online passes, most likely some bullshit day 1 dlc, securom....I have to stop. I can't think of EA right now. It just makes me sad. I still hope it turns out okay but with low expectations I'll either be proved prophetic, or pleasantly surprised.

I'm cautionsly optimistic

moslt because the CO-OP isnt "forced" for single player and also because theres no competitive multiplayer tacked on (as far as I know)

aguspal:

Lear'sFool:
And so, poor Visceral will go the way of Bullfrog, Westwood, Origin, Criterion, DICE, Bioware, Maxis, Mythic, Pandemic, Tiburon, PopCap, Playfish, Headgate Studios, 38 Studios, Danger Close Games, Black Box Games, Kesmai/Gamestorm, and EA UK/Bright Light.

Jesus, everyday I find the body of another game studio that EA killed at some point.

...

I love how I dont know about 1/4 or so of those companies and other 1/4 I dont care about.

That begin said... When was PopCap killed by EA? wtf...

The process has already begun. They have five years left, at most.

I guess that means no more Dead Space. The first Dead Space was promising, the second one not so much. I was hoping the series would improve upon the things that were exciting about it. The Zero gravity bits and the crazy bits from killing his wife (or at least feeling guilty for her killing herself). Everything I've seen about Dead Space 3 looks like ass though, so for me, farewell to a series that just couldn't get it right.

Vault101:

seems kind of like a marketing strategy

"give 5 million or Dead Space is dead!"

blackmail/hostage that kind of thing

Perhaps I'm dipping into pretense here, but that sort of strategy tells me, as a potential customer, "We have no confidence in our franchise." which raises all manner of red flags.

From a more business-perspective, it tells me that EA is unbelievably incompetent at managing resources, especially given the MASSIVE discrepancy in development cost between Dead Space 3, and its two predecessors.

EA is known to buy gaming companies, then shut them down and screw them over leaving whole dev teams without a job. I think EA just wants to thin the ranks and because a super corp. Once again they ONLY care about money.

When you combine this with the other EA news I read where they are basically swearing off single player, then I think people should send them a message. Dont buy it. I hate it, because I do truly love Dead Space, but EA can leap off a cliff. I am just sick of them, and I really think they need to be SERIOUSLY humbled a bit.

I would buy Deadspace 3, no problem, I like those games... However, if a franchise needs to sell those numbers just to stay afloat, then they are doing something wrong.

I don't know if its development cost or simply greed ( the investors need their money after all ) but considering Dead Space 2 sold around 2 millions units (not a bad number at all). I don't think the goal is realistic.

I hope those estimates are just an umpleasant miscalculation on their part... For the franchise sake.

Riff Moonraker:
When you combine this with the other EA news I read where they are basically swearing off single player, then I think people should send them a message. Dont buy it. I hate it, because I do truly love Dead Space, but EA can leap off a cliff. I am just sick of them, and I really think they need to be SERIOUSLY humbled a bit.

I don't think we would send the right message by 'not buying' the game because it's usually the developer and not the publisher who gets the short end of the stick. Check this video from Jim Sterling. He makes a point.

http://www.escapistmagazine.com/videos/view/jimquisition/6187-Why-Boycotts-Fail-Where-Whining-Tantrums-Win

I think with an "estimation" like that and EA's past actions the only rational thing to assume is that EA are counting on the franchise failing and are setting outrageous demands on the project.

What's that? Do I hear you calling "Why, you're forgetting about Hanlon, Vegos!" Well...what can I say, after a few (dozen) times, Hanlon doesn't seem to actually apply anymore, does it.

With this and their other equally foolish announcement, we are truly seeing the death of a publisher in real-time. It feels so good.

oplinger:

krazykidd:
Wait wait ... Do they need to sell 5 million copies? Or make 5 million dollors in profit ? Because what you title says and what the OP says are two different things . There is no way DS3 is selling 5 million copies so if that's what they are aimin for , they are screwed . 5 million dollors in profit is possible though , but still a Pretty high number . Exactly how many copies of the games needs to be sold to generate 5 million dollars in profit?

A paltry 84,000 for 5 mil in profits.

Sadly they want to sell 5 million COPIES of the game. I think it's a ploy to off the current devs really, rather than a real number they want to achieve.

They'll still have the IP, but they can get new people to work on it. They could anyway, sure. But this is just a slightly more polite way of doing it? I dunno..

84,000?

Wow. Just wow. Go learn maths.

That would give them 5 million in revenue (not even accounting for removing sales tax and B+M price hikes etc., not profit.

Assuming their margins are in the 10-15% they are predicting their total cost to produce this game is in the 220-260 million mark. Which sounds RIDICULOUS.

I'm still puzzled by the direction the game is taking. The main themes of the first game were 1) Near-total isolation in a hostile environment, 2) Fear of an incomprehensible unknown, and 3) The empty and lethal void of space as an environmental hazard and constant threat. The first game excelled in presenting these themes, despite the shooter-nature of the game working against it. After all, it's hard to be terrified of space zombies when you have a gun that fired telekinetic razor blades that slice and dice anything that comes within a 5-foot radius. Even with that, the game series was very well received.

The second game faltered in presenting those themes with the inclusion of semi-helpful allies who seemingly contributed to your success (compared to the first game where they were exclusively detrimental, or only gave you missions to complete). They also reduced the fear of the necromorph threat by explaining certain aspects of its nature, creation, and by implying that there are means of control. The game did, however, excel at making space itself a threat, with the inclusion of breakable windows and prolonged sections without easy access to oxygen. The space-walk sections in the middle of the second game are great examples of this. The second game also focused on the theme of madness, both in Isaac and Strauss, and presented Strauss as a parallel of what could become of Isaac if he did not conquer his madness.

The third game tosses all of these themes out of the window. Co-op gameplay removes the feel of isolation considerably, from what I've seen. It also impacts gameplay, since there are no longer any blind spots in the players' collective vision, should they stand back to back. By this point, the Necromorphs have been completely explained, and as Lovecraft put it, the greatest kind of fear is fear of the unknown. Finally, the void of space has been removed, with the game transitioning to an ice planet. I cannot say how much this particular theme's absence upsets me. It removes one of the core principles of the game series, as well as the element that scared me the most. Necromorphs be damned, nothing was scarier than walking in zero gravity, looking for a way out, Isaac's breathing becoming more and more ragged over time.

Dead Space 3 is ignoring the elements that made it WORK. It's like Bioshock 2's transition to a combat-focused game with minimal horror elements. In an attempt to reach a new demographic, Dead Space 3 is just hemorrhaging consumers.

Sheo_Dagana:
... Something tells me EA just wants to get rid of Visceral for some incredibly stupid reason. If that's the case, I hope the game DOES sell 5 million copies.

Suck it, EA.

But that's the brilliantly evil thing, if they sell 5 million copies they make a lot of money! And if they don't, they have an excuse to dump Visceral for whatever reason they want to dump them. It's a win-win for EA.

Well Dead Space is royally fucked, I liked it too and was gonna get the new one...

Thanks EA thanks a very fucking much...

Why is it starting to feel like EA's going out of its way to make itself look bad?

Ah EA you have yet again proven yourselves to be massive cockheads. what, is your company controlled by a cabal of aging generals drinking cognac and smoking cigars around a roaring money fire whilst sitting in solid gold wing back chairs?

Am I the only person actually going to get this game? I don't really care that "Dead Space is moving from the horror genre" and all that, I just want to see the new necromorphs, and until someone makes SNPCs from the Dead Space series in Gmod 13 (I'M LOOKING AT YOU SILVERLAN) DS3 will be the only way I can do so.

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