Did you know?

We've added more customization tools to make your reading experience more personal. You can now adjust the background color, font and font size for this page and any other content page by hovering over the image below.Log in to have your settings saved for future visits.
 
 
News

Farmville Loses 4 Million Players in April

| 5 May 2010 20:14
image

As Facebook makes changes to its previously game-friendly system, Zynga and other casual game developers are rapidly losing their loyal players.

Farmville users are dropping quicker than withering crops. In April, 4.4 million players said goodbye to their wilting sunflowers and haven't been back to plow since. Farmville isn't the only casual browser game to feel the pain: 18 other games, including Zynga's other hits Cafe World and Mafia Wars, lost a significant number of players as well.

Inside Social Games blames the removal of third-party notifications, a tool that allowed games to have continuous contact with their players, for the significant churn in the playerbase. Although Zynga CEO, Mark Pincus, claims the trend is only temporary, more players are sure to be lost when casual games are forced to make the shift to in-game gift requests only.

One has to wonder if the dwindling numbers is the reason behind Zynga's possible migration away from Facebook.

Source: Inside Social Games,via MTV Multiplayer

RELATED CONTENT
TEAM HOLLYWOOD | 7 Feb 2011 21:45
GREG COSTIKYAN | 1 Jun 2010 12:09
BEN "YAHTZEE" CROSHAW | 26 Sep 2007 16:00
JIM STERLING | 29 Mar 2011 13:07
WENDY DESPAIN | 27 Jul 2010 12:40

Comments on