Daily Poll

Question of the Day, November 5, 2010

| 5 Nov 2010 13:00

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Cliffy B believes that Sony missed a giant opportunity by not advertising Heavy Rain to the ladies. During an interview conducted by Irrational Games, Cliffy stated that since women love true crime games Heavy Rain would have been a perfect way to introduce non-gaming girls to the hobby. Should more games directly advertise to women? How?

Should videogame companies start advertising more directly to women?
Yes, it's mostly an untapped demographic.
45.3% (344)
45.3% (344)
Yes, but only if it's specifically targeted to women.
8% (61)
8% (61)
No, if they want to play the game, they will. No need to target.
41.1% (312)
41.1% (312)
No, there doesn't need to be any advertising at all.
4.2% (32)
4.2% (32)
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