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Marvel Tries to Steal VW's Thunder With New Thor Ad

| 22 Apr 2011 00:00

Marvel Comics is trying to replace the Force with some lightning of its own ...

Remember that brilliant Volkswagen ad starring a pint-sized Darth Vader? The one that left just about everyone who watched it wearing an idiot grin? Well, apparently Marvel Comics does, because the company just posted a new commercial for its upcoming Thor film that either plagiarizes or parodies the VW spot, depending on your perspective.

Basically, this is a retread of the VW commercial, but instead of Darth Vader and the Imperial March soundtrack, viewers get a miniature version of Thor (carrying an oversized Mjolnir) running through the house while "Ride of the Valkyries" plays in the background. The kiddie Asgardian tries to affect various objects around the house until his dad pulls up in the driveway, at which point things take a different turn from the first ad.

The ad is kinda cute, but (to me, at least) the only really good moment is at the very end of the commercial. Even then, it seems like the payoff is too little, too late. The main problem is that it's difficult to successfully pull off a satirical take on something that already had its tongue firmly in cheek. What do you think: Which version is better? The original ad, or this one?

Source: Topless Robot

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