News

Duke Nukem Forever Ad Banned in the U.K.

| 19 Oct 2011 21:31

A racy Duke Nukem Forever television ad has has been relegated to late-night viewing by the U.K.'s Advertising Standards Authority.

Seems a bit odd to be talking about this now, more than four months after the game's release, but the Advertising Standards Authority in the U.K. suddenly has a problem with a pre-launch ad for Duke Nukem Forever. Or, to be more accurate, viewers in the U.K. do; the ASA had previously ruled that two versions of the ad were okay to run after 7:30 and 9:30 pm but did an about-face after receiving 34 complaints that the ad was "sexist, violent and overly explicit and included imagery which was likely to harm children and vulnerable people."

The offending ad features strippers on a pole, a second or two of jubblies - with all the good bits appropriately obscured - the famous DNF twins about to engage in a bit of heated tongue-wrestling and of course some good old-fashioned videogame violence. Following the complaints, the ASA ruled that although the violent bits are okay, "the sexual imagery and content in the strip club scenes were overly explicit for broadcast" prior to 11 pm.

Watching it, I have to admit that, yeah, it might be a bit much for the younger crowd, although I'm a little surprised to see a U.K. agency going the "violence good, boobs bad" route. Isn't it usually the other way around over there? Regardless, the ad, which probably hasn't run since mid-June, is now banned from the airwaves prior to 11 pm, and the world is a safer place.

Source: The Guardian

RELATED CONTENT
Comments on