There's shades of Evil Dead and Mindless Self Indulgence in Lollipop Chainsaw's pre-order bonuses.
That's Mindless Self Indulgence the band, as opposed to the general concept. GameStop PowerUp Rewards members who pre-order the game will get to slay zombies in a costume based on the band's lead singer, James Euringer, also known as Jimmy Urine. Urine is providing backing tracks for the game's boss battles and is voicing a Mohawk-sporting zombie by the name of Zed.
Regular Gamestop customers who pre-order Lollipop will get a costume based on Ash, of Evil Dead fame, complete with shotgun and superfluous leather straps. This isn't the first reference to the series in a Grasshopper Manufacture game. Last year's Shadows of the Damned featured some fairly obvious references to the second film in the classic schlock-horror series.
The other retailers seem to have been stiffed in comparison to Gamestop. Pre-ordering through Amazon will net you a "rockabilly" costume while Best Buy customers will get the "Goth Girl" outfit and golden "Foxy Funk" getup.
Personally, I'm not a huge fan of pre-order bonuses, particularly those tied to specific retailers, but I do have a massive, somewhat embarrassing man-crush on Bruce Campbell and his absurdly masculine testostochin. Hmm.
Lollipop Chainsaw is due on PS3 and Xbox 360 later this year.