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Sony: $250 Vita is the "Right Price"

| 25 Jun 2013 16:10
Vita Remote Play

Sony's Guy Longworth thinks the Vita will be the perfect companion to the PlayStation 4.

It's been more than a year since the PlayStation Vita first made its way into the hands of gamers, and the months following haven't been the kindest to Sony's portable. Sales for the handheld have been considerably lower than Sony expected, a reality that apparently hasn't discouraged the company or lessened its belief in the Vita's potential to succeed. "With Vita, we're only 15 months in to launch," said Guy Longworth, Sony's senior vice president of PlayStation brand marketing. While that may seem like a long time for some, Sony, no stranger to planning for the long game, thinks the handheld may find its stride as a partner to the forthcoming PlayStation 4. "We think that with PlayStation 4 the opportunity for Vita is to be the absolutely perfect companion to the PS4."

There are certainly compelling reasons to believe that. It was recently revealed, for instance, that the Vita would be able to play all PS4 titles remotely with a Wi-Fi connection. If features like this can help to move Vitas, Longworth believes the handheld will move games. "What we're seeing is that once people get it in their hands and buy it, they're buying games and they love it." Even if the PS4 helps to sell Vitas, there are many who think, not without reason, that the best medicine for the ailing handheld would be to cut its price point around the world. Sadly, Longworth affirmed that is not likely to be the case. "With PS Vita we feel that $250 is the right price, and I'm not going to comment on where we might go in the future."

Source: Games Industry

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