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Microsoft: Xbox One Overhaul Hasn't Hurt Momentum

| 12 Sep 2013 08:56
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A Microsoft exec claims the Xbox One is "remaining true to our vision that we want to be wherever our consumers want us to be."

Xbox Europe VP Chris Lewis recently gave an interview to MCV, in which he stood behind all of the controversial flip-flopping Microsoft have been doing with the Xbox One, stating that "we remain true to our vision that we want to be wherever our consumers want us to be." When asked if the Xbox One strategy overhaul has hurt the machine's momentum, Lewis firmly said "no," and feels "confident" that the console will still sell out when it is released in November.

One of the biggest criticisms of Microsoft's policy reversal, was why they didn't just stick with its initial strategy and better educate consumers on the benefits. Lewis responds that listening to consumer demands most definitely comes before trying to educate them otherwise: "As a business, the minute we don't listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place." He adds that "I wouldn't trade places with anybody."

He claims that the digital revolution that the Xbox One's initial vision seemed to enshrine is still something that will happen sooner or later, and the policy change was more about giving consumers more choice. "We want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We've always been very committed to consumer choice."

Lastly, Lewis re-iterates what pretty much everyone at Microsoft has already said, when asked about the possibility of decoupling the new Kinect sensor from the console. "Kinect is at the heart of the architecture of what we are with Xbox One ... we are clear on our vision and our strategy for the hardware, the platform, the services and the content."

Source: MCV

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