Those Humble Origin Bundles paid off big time.
EA's Humble Origin Bundle paid off big time, generating $10.5 million from 2.1 million sales, and EA has donated $1.65 million to the American Cancer Society. The rest is split between the Human Rights Foundation, Watsi global healthcare foundation, the San Francisco AIDS Foundation, GamesAid, and the American Red Cross.
"We are very grateful for the support of Humble Bundle and their customers through this collaboration," said Lin Mac Master of the American Cancer Society. "The American Cancer Society turned 100 years old this year, and efforts like this will help us make this cancer's last century."
The Humble Origin Bundle included titles like Dead Space 1 and 3, Crysis 2 Maximum Edition, Burnout Paradise: The Ultimate Box, Mirror's Edge, and as a bonus for the more-than-average giver, Battlefield 3 and The Sims Starter Pack. It raised about half its $10.5 million total in just 2 days, and is the single biggest Humble Bundle in the series' history.
"Thank you again to all our fans who picked up the bundle and donated to these great charities," says EA. "We were really... well, humbled... by your response!"
Source: Game Politics