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Disney CFO: Star Wars VII Is Key To Our Studio Performance

| 11 Dec 2013 14:08
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Expect lots of products on offer when the film rolls around.

Star Wars Episode VII, the movie that on no account can miss its 2015 release, is key to Disney's Studio profits, says Disney CFO Jay Rasulo. Disney sees Star Wars as a Marvel-style product, and expects to push it across every platform imaginable, just like its Marvel properties.

That means rides, for those of you who love theme park action. Disney's heavily invested in new build, especially its Shanghai Disneyland park, set to be the second-largest, behind Florida's Disney World. You can expect to see plenty of Star Wars themed experiences rolled out over the next few years. But it also means stuff, and when the movie launches you can expect to see a slew of merch on shelves, for your impulse purchase needs.

While he didn't mention Star Wars and mobile products in the same breath, Rasulo did say that mobile was one of the biggest opportunities to get Disney content out to consumers, particularly for the international market. It seems likely we'll see more mobile Star Wars content out there in the not-so-distant future.

Deals could also be cut with outside agencies, as Disney did with Netflix over its Marvel series. "Everything I say about Marvel you can take a couple years down the road and substitute the word Marvel for Lucasfilm," said Rasulo.

Source: Hollywood Reporter

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