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Titanfall "Really Tough" to Market, Says Respawn

| 13 Jan 2014 15:05

Titanfall's lack of a scripted single player has made producing "movie like" trailers difficult.

While there have been some debatable bumps in the road, Titanfall has, by-and-large, been making good impressions among gamers and fans of first-person shooters. That good will set aside, its creators at Respawn Entertainment have recently expressed that the game's nature as a multiplayer only title has led to some conundrums when it comes to its marketing.

"It's actually been really tough trying to accurately market Titanfall," said producer Drew McCoy in a recent NeoGAF post. "If you look at what we've done, its a lot different than what most FPS games do. Without a bunch of highly scripted [single player] moments to recam from different angles, the usual 'movie like' trailer is just about right out." In turn the studio has taken to showing off "unedited gameplay segments that last 3-5 minutes" hoping to give players a feel for the "flow" of the game. Even so, McCoy claims that the sheer depth of Titanfall's gameplay can make it hard to accurately represent. "There's a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do."

Granted, showing off the breadth of a complex game in a small window can be difficult. That said, we're not quite convinced that Titanfall is such a unique game that it couldn't be portrayed in "the usual 'movie like' trailer." In fact, previous trailers have arguably done a fair job of utilizing in-game footage and seemingly more cinematic moments to construct movie-ish trailers. That being the case, we'll give some kudos to Respawn. Even if the game isn't giving them much material to edit together, they've done decently so far.

Source: NeoGAF

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