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Nintendo Planning Discount Program for Regular Customers

| 30 Jan 2014 15:40
satoru iwata

Nintendo president Satoru Iwata says the company plans "to start experimenting" with an NNID-based discount program.

Nintendo's fortunes haven't been the best lately, something that it's understandably intent on changing. That being the case, president Satoru Iwata has revealed in a recent policy briefing that it intends to experiment with a number of initiatives, one of which will be better pricing for gamers who buy more Nintendo software.

According to Iwata, Nintendo may consider "[offering] flexible price points to consumers who meet certain conditions" with the hope of creating "a situation where these consumers can enjoy our software at cheaper price points when they purchase more." In addition to increasing "the number of players per title" the company believes fan friendly pricing could also help foster an environment where "players will play our games with more friends," something that would "help maintain the high usage ratio of a platform."

In addition to buying games, Iwata also stated that "inviting friends to start playing a particular software title" could also be a discount earning condition. The proposed program would apparently utilize newly announced Nintendo Network ID's, which it's working to implement across the Wii U and 3DS. According to Iwata, the company hopes to launch this new program "in the medium term" but wants "to start experimenting with Wii U at an early stage." Iwata offered no details as to how deeply Nintendo would consider discounting its products.

Source: Nintendo

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