News

Steve Jobs Plays FDR in Internal 1984 Apple Video

| 2 May 2014 17:45

Hopefully someone finds a clip of Steve Ballmer playing Winston Churchill, or Bill Gates playing Ike.

Wired's Tech Time Warp piece this week takes a look at an old internal Apple video. Much like the Ridley Scott-directed 1984 Super Bowl ad, this internal sales video is over the top, pitting Apple Allies against the evil empire (IBM).

Steve Jobs makes a Rooseveltian appearance (around the 5:20 mark). Nothing feeds an ego like playing one of America's most revered Presidents, I suppose!

Apple is now at a point where they haven't had a new product line in quote some time. That's not to throw shade at the immensely successful iPhone and iPad lineups, but consumers always clamor for something new. With a watch or TV possibly on the horizon, one can only wonder if Apple will ever have an ad campaign as ambitious as its 80's ads ever again.

RELATED CONTENT
Comments on