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Madden Season Drives Kevin Hart and Dave Franco Slightly Crazy - Update

| 21 Aug 2014 23:01

In EA Sport's newest commercial for Madden NFL 15, Kevin Hart tries to get into Dave Franco's head.

Update: EA Sports VP of global marketing and brand Anthony Stevenson explains why they made the recent EA Sports commercial for NFL Madden 15 so different than their usual commercial material. "Madden is a franchise that's 26 years old, and that's a little bit of a blessing and a curse," he explains, stating that the franchise has dedicated fans but also needs to find ways to appeal to younger demographics who aren't as familiar with their product.

Hence why the ad features relevant celebrities and pop culture references of the time, "You're not going to attract a new audience with a feature," he continues, "You're going to attract a new audience by catering to what they're passionate about, which in this case is football, competition, and the celebrity talent they like that are in the creative..."

Source: GamesIndustry.biz

Original Story: A new commercial for Madden NFL 15 has surfaced, and it's a bit more exaggerated than previous commercials we've seen for the franchise.

Comedian Kevin Hart and 21 Jump Street star Dave Franco go head-to-head for Madden season--will at least Kevin Hart does at first and Dave Franco just puts up with all his taunts.

Notable athletes like Damian Lillard, Eddie Lacy, and Colin Kaepernick make an appearance, as well as other well-known names like EpicMealTime's Harley Morenstein. There's also celebrity rip-offs of Lady Gaga and Deadmau5... and some dolphins. The commercial makes many pop culture references and sports jokes so try to spot them all.

Madden NFL 15 is set to release on Xbox 360, Xbox One, PlayStation 3, and PlayStation 4 on August 26th.

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