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CD Projekt Red CEO Says Industry Execs Need to be More in Touch With Gamers

| 5 Aug 2015 17:51
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"Games are all about passion, and if you're passionate together with your gamers then they'll all be back."

In their newest edition, Game Informer sat down with CD Projekt Red CEO Marcin Iwinski and discussed the studio, DLC, and the future of the Witcher franchise. When asked what's next for Witcher, Iwinski said "It deserves some rest. The past 10 years the team has been working on swords and castles and medieval Slavic monsters, so I think it's time for some guns, androids, and some ammo. And a necropolis. So this is what we'll be working on."

Iwinski also said that the people who run companies need to be more in touch with their audience. "I don't want to be an industry oracle, but I have one simple dream for the people out there who run the companies: Just be more in touch with gamers."

"Games are all about passion, and if you're passionate together with your gamers then they'll all be back. But the fundamental question is who are [developers and publishers] developing and selling these games to and for? This is lost in translation quite often."

CD Projekt Red turned the heads of players and the industry alike with the release of Witcher 3: The Wild Hunt. Physical copies of the game were packed with a "Thank You" card, and the company announced at the time of its release that they would be rolling out 16 free DLC's, the last of which adds a New Game Plus mode. They have also released multiple patches that focus not only on game fixes, but also adding changes based on player feedback.

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