EA wants to get back the trust it lost to PC gamers with stuff like Battlefield 4 and SimCity.
The relationship between EA games and PC gamers has been turbulent at best, but EA is keen to try and patch things up. Senior marketing director Peter O'Reilly claims that the company is "on a journey to regain the trust of the PC gamer."
When EA's Origin first launched for the PC, a lot of gamers saw it as EA simply "taking hostage" titles like Mass Effect and Dragon Age - pulling them from Steam and forcing gamers to download its inferior platform. Then, there were debacles such as Battlefield 4 and SimCity - games that were practically broken on launch and took months to finally be fixed.
"Over the last couple of years we have focused on ensuring a great play experience from launch and bringing players a better experience on Origin with programs like the Great Game Guarantee, On the House, and now Origin Access. We're excited about the progress we've made, but are always pushing ourselves to innovate on behalf of players," wrote O'Reilly.
In EA's defense, the Great Game Guarantee, which guarantees a "no-questions-asked" refund on any Origin game within 24 hours was a fantastic step in the right direction, and actually forced Steam to adopt a similar policy. The other advancements in Origin have been numerous and consumer-focused.
That said, a lot of gamers still understandably harbor ill-will to EA, which was once voted the worst company in America.