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Sony Pictures Chairman on Ghostbusters Reboot "Haters" : "It's The Greatest Thing That Ever Happened"

| 24 Jun 2016 16:37

Sony Pictures Entertainment chairman Tom Rothman wants more Ghostbusters "haters," saying "it's the greatest thing that ever happened."

In an interview with The Hollywood Reporter, Sony Pictures Entertainment chairman Tom Rothman talked about a number of things - Spider-Man, global marketing, animation. And, of course, the upcoming Ghostbusters reboot. In that part of the conversation, Rothman shares his take on critics of the film, asking for "more haters to say stupid things."

"I thought we needed a more global focus, because that's where the growth area is. And we have to invest a lot high up in the funnel, meaning earlier in the development process," he began, in response to a question about his strategy. "The studio may have had a hard run, but there were and are tremendous assets in our IP. It's a misnomer and a myth out there that Sony doesn't have IP. Ghostbusters is going to come out in a month, and [that's part of Sony's IP]."

When asked about how he thinks "online bashing" will impact the reboot, Rothman said: "It's the greatest thing that ever happened. Are you kidding me? We're in the national debate, thank you. Can we please get some more haters to say stupid things?"

The first official trailer for the reboot released in March, and is currently the 9th most disliked YouTube video ever, beaten out by the likes of Justin Bieber's "Baby" and the Call of Duty: Infinite Warfare reveal trailer.

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